founder+CEO @EdgeTheory. husband, father, traveler, entrepreneur, runner, fly fisherman, @TEDx speaker, recovering CPA - Conversation & Narratives Matter
The Silicon Delta
Joined December 2009
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Cave paintings took generations. Broadcast took years. AI takes seconds.
AI has literally collapsed the influence chain.
On Intel at the Edge with @ChipUsher of @scsp_ai.
Watch the episode:
tinyurl.com/25zr55jc
#NarrativeIntelligence
#AI
Our new report, The Rise of AI Weapons Systems & Supply Chain Security:
The greatest weakness in current export controls emerges after technology leaves the original exporter.
Read the report:
edgetheory.com/resources/wes…
#NarrativeIntelligence #AI
Was an amazing toast. #NeverForget911
Andrew Hartsog from @Constellis offered a toast to commemorate the 25th anniversary of 9/11 at the William J. Donovan Award® Dinner, the preeminent annual gathering of the US Intelligence and Special Operations Communities, in Washington, DC, on October 17, 2026.
youtu.be/zTcZ1devcpo?is=VzdR…
America's story has been good intentions and purpose. Gerard Baker says it's slipping, replaced by raw power and deal-making.
That shapes how far allies trust us and how hard adversaries push.
@EdgeTheory wsj.com/opinion/america-aban…
#NarrativeIntelligence
Really enjoyed hearing in person. So well done.
Former @cia Deputy Director of Operations David Cohen offered a toast to the United States of America at the 2026 William J. Donovan Award® Dinner, the preeminent annual gathering of the US Intelligence and Special Operations Communities, in Washington, DC, on October 17, 2026. youtu.be/1QIdwVaZ_QA
AI is one global subject, but it is not one global narrative. Our new report examines how U.S., Chinese, Russian, and Iranian information sources frame AI differently.
Read the report:
ow.ly/2X5p50ZZs0m
#NarrativeIntelligence #AI #Geopolitics
In a crisis, you can be 100% accurate and still lose the room.
The conversation moves. If you're answering yesterday's question while people worry about something else, you're not communicating, you're just talking.
@EdgeTheory
In a crisis, the narrative doesn't always stay on the event that triggered it.
An organization may be providing accurate information while stakeholders are worried about something else.
Read more:
tinyurl.com/26elt9n5
#CrisisCommunications #NarrativeIntelligence
This is not social media monitoring. Narrative intelligence is a steady stare. It's the long look.
From my conversation with @ChipUsher of @scsp_ai (SCSP).
See more:
tinyurl.com/25voh9g5
#NarrativeIntelligence
#MarketIntelligence
The @osssociety Donovan Dinner
Humbled to be in the same room with so many patriots and grateful for their service.
Bonus was meeting Taylor Sheridan. Thankful for the work he does.
Every organization says it needs people who can read the information environment. Almost nobody is training them. That's what @EdgeTheory Lab and NCNI are building in Mississippi: internships, certification, and hands-on narrative intelligence training. The next generation of analysts starts here.
EdgeTheory Lab trains. NCNI certifies. EdgeTheory technology powers both. Internships, certification and workforce training in Narrative Intelligence.
Explore EdgeTheory Lab:
ow.ly/C1eG50ZWnis
#NarrativeIntelligence #WorkforceDevelopment
China's next influence op won't look like a campaign. It'll ship as the default answers inside cheap open-weight AI models that U.S. products already run on.
That's the gap @EdgeTheory works on: catching adversary framing as it moves into the AI layer, before it becomes the accepted version.
thecipherbrief.com/what-beij…
Most dashboards measure attention. Leaders need to know what's actually changing minds. Those are different questions, and confusing them is how you get surprised. @EdgeTheory
Measuring attention is not the same as understanding influence.
Volume tells you how much attention an issue is receiving. Narrative Intelligence helps explain why that attention matters.
Read the new blog:
tinyurl.com/25uo2mox
#NarrativeIntelligence #CrisisManagement
Joe Stradinger retweeted
You can know negative mentions have doubled and still not know whether a new narrative is developing, or why it resonates with certain stakeholders.
That gap is the blind spot.
Close the gap:
tinyurl.com/2cfq5fmc
#CrisisComms #NarrativeIntelligence
Joe Stradinger retweeted
"Those that control the narrative control the outcome."
EdgeTheory's Joe Stradinger (@joeoptions) discusses what narrative intelligence is, with @ChipUsher of @scsp_ai (Special Competitive Studies Project, a national-security think tank).
Watch the full episode: ow.ly/UgXu50ZXNtc
Iran's allies supported the effort to maintain pressure on the global energy supply from within Iraq. A new EdgeTheory Assessment.
Download the report:
ow.ly/18BK50ZXcrz
#Iraq #Iran #NarrativeIntelligence
Yes, our story is our greatest asset.
But too often, we let our adversaries tell it for us.
#NarrativeIntelligence
SECRETARY RUBIO: Today, we find ourselves at a crossroads because the next decade and the decisions we make will write the story of the next century. The course we take will determine whether the West maintains its place at the head of the world, or resigns itself to a future of atrophy, servitude, and decline. We will either choose to act now, or lose the choice to act at all.
Under President Trump, the United States has made its choice.