John Peto (@john_peto) header
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US Head of Deloitte Digital. A reformed cattle farmer who travels the world in search of compelling business problems to solve.

New York
Joined August 2020
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“Life’s most persistent and most urgent question is: What are you doing for others?” Dr. Martin Luther King, Jr. #MLKDay #GiveBack #MLKDay #Community
Proud to see @AmeliaDunlop1's insightful book included on Inc.'s list of top three business books to read before the end of the year. Well done, Amelia! inc.com/marcel-schwantes/3-t…
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Catching up with @douniasenawi, leader of our Digital Customer offering, isn't easy. Her recent interview on @DeloitteDigital's blog offers a glimpse into sales, service, and customer service trends and what keeps her on the move. #digitalcustomer deloittedigital.com/us/en/bl…
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There's never been a more important moment for brands to get it right when it comes to #trust. Yet our research with @twilio reveals a gap between consumers and #brands. Details in our new report. deloi.tt/30tk737
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Introducing a new must-read for any leader's bookshelf: Elevating the Human Experience: Three Paths to Love and Worth at Work. Congratulations to my friend @AmeliaDunlop1 on the publication of her first book— as always, your insights are brilliant. deloittedigital.com/us/en/of…
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In times of uncertainty, humans tend to reach for comfort and brands we trust. Trust ID research underscores the value of #Trust: Highly trusted brands were 2x times more resilient during the pandemic, even as economic uncertainty caused sales to fall. deloi.tt/3i1fF0Y
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I've always been intrigued by #magic, and recently caught up with a friend who changed careers and became a magician. Our conversation reminded me of this #podcast with Derek DelGuadio telling the story of his unconventional path and career. #elevatehx deloi.tt/2XAVBLo
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Fascinating article on Web 3.0 featuring a look into the future of the #spatialweb by our own Allan V. Cook. The novelty of Snap filters is quickly finding its way into practical use, like trying on new glasses or visualizing a sofa in your family room. deloi.tt/3hGSoB4
In case you missed it—we announced an agreement with @SAP to integrate SAP Customer Experience solutions into our new Hux series of customer experience offerings. This alliance helps us create solutions that put #customers at the center of things. deloi.tt/3tGfoF5
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I am intrigued by the upside of getting materially better at #asynchonous work. This @TheEconomist article from a few months ago was one of the things that got me thinking along this path. What are your thoughts? #Asychronous #WorkLife #Productivity deloi.tt/3gTSK77
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Right now I'm reading Wonderful Life, a cool examination of how the discovery of a bed of fossils in the Burgess Shale led to a complete reworking of evolutionary theory. Good reminder to examine complex problems/information sets with a truly open mind. deloi.tt/3kuEbI9
Today, we have a rare opportunity to create an entirely new and better "normal." My friend @AmeliaDunlop1's recent blog brings that point home with four principles that can help us make more meaningful human connections. #elevatehx deloi.tt/3sTCMyz
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Great advice for businesses everywhere when you're marketing to humans: "Don't be boring!" Tune into this entertaining podcast with @intel's Karen Walker as she relates the story of the #brand refresh we helped bring to life. #elevatehx deloi.tt/2VMhsPt
Managing #meetings is a tough skill to master, but as we're moving to a more hybrid (in-person + distributed) existence, navigating the "need to meet in person" and #collaborating effectively is even more complex. I enjoyed the insights in this article: deloi.tt/2X3l2VN
As we emerge from the pandemic and new patterns of life and work evolve, we need to think carefully about how leisure time and sleep help us stay productive, creative, motivated, and inspired. Good article from a great magazine. #elevatehx deloi.tt/3zTyQ3m
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Many businesses now think of contact centers as customer experience centers, and they are investing in cloud, AI, and channel diversification to move every customer to the front of the line. Insightful observations by the #digitalcustomer team: deloi.tt/3rCUYvT
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The digital banking conundrum: Consumers are so comfortable with #digitalbanking that more than 70% prefer making #payments online; however, a poor digital app is the #1 reason for attrition. Our new report explains how to deliver a compelling experience. deloi.tt/3ie0ocl
Marketers have always known that brands are more than a marketing tool, they are a financial asset. Now there's a tool to measure the value of your brand and how #marketing investments contribute to the bottom line. Learn more about Brandworth™ here: deloi.tt/2T7QiBf
What lessons can we learn about being happy from Finland, the highest ranking country on the most recent World Happiness Report? Creating daily routines that include things you enjoy are a good start, but there's more to the story. deloi.tt/2TTeoQG