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We're not a startup, but X moves at startup speed. Our amazing social team worked with @masonwarner to get this approved over MDW.
We're using the X Business platform to tell your story. If you have something exciting to share, reach out.
Congrats on the launch @slashapp!
Startups building for startups 🤝
@victorcardenas and the @slashapp team just shipped Slash for Startups, real banking built for founders. Catch them and their 40+ badged accounts talking all things finance on X, powered by Premium Business.
If you want to see a master class in corporate comms on X, check out @HuinGuillaume.
Humanizing a global Fortune500 company like McDonald’s is no easy task.
I have a new job. I will now lead Global Brand Strategy for McDonald's.
For those who do not know me, I use @X to share news and behind the scenes about the brand, but more importantly to get live feedback and hear from fans directly. The good, the bad, the not good enough yet.
I mostly heard from US fans in the past - thank you. Of course, I want this to continue, but now I also want to get insights and feedback from McDonald's fans all around the world, whether you're in Japan, China or really anywhere! Please feel free to comment and say hi! I speak French, English and Spanish, but you can reply to me in any language if easier for you and I will use the translation tool from Grok. If you think the feedback won't make a difference, I can tell you the return of the Snack Wrap, Szechuan sauce, Hi-C or the come back of the Changeables Happy Meal in the US all happened because of what we've heard here.
I will also share more campaigns from countries around the world in the near future.
If you have never come across my profile before, I started my career at McDonald's in France as an intern and joined the US market as a Social Media Manager in February 2020. First mission was to reset our social media strategy and make us a modern brand. I then took over all US campaigns starting in 2024 with cool moments like the return of the Snack Wrap, Kai Cenat Chicken Big Mac, Minecraft, KPOP Demon Hunters and other fun things.
Thank you to everyone here who's ever interacted with me. Grateful for the feedback and advices we get here everyday. I aspire to be a decent marketer and a CMO one day, and every time I get to read one of your comments, I feel like it is getting me closer to that goal.
Nvidia's repost of Jensen Huang's inaugural X post last week generated 10x more views than the average post from their brand account.
Good reminder that CEO and Founder opinions will always perform better than corporate content.
Give your leaders permission to go direct.
Welcome @jensenhuang 💚
The future of AI leadership needs both frontier closed models and frontier open models.
Love a good repositioning story. Words matter.
"PostHog makes your product self-driving" hits different than "analytics and a bunch of other stuff".
Jensen Huang is posting on X.
Do you think he posts on LinkedIn?
For my first post, I’m sharing a letter @NVIDIA signed on why open models matter.
AI will transform every industry, power every company, and be built by every country.
Open models strengthen safety and cybersecurity, accelerate innovation and diffusion, and enable sovereignty.
The world needs both frontier closed models and frontier open models.
images.nvidia.com/pdf/Open-W…
In the 2030s, the best companies in the world will figure out what work can be done by AI, what work can be done by robots and what work can ONLY be done by humans.
It’ll be obvious in hindsight, but it’ll be a mix.
Four letter X handles are built different.
Congrats on the new look @Ondo. Building Wall Street 2.0 never looked so good.
Same mission, new handle.
OndoFinance → @Ondo
One name for everything Ondo Finance is building:
→ The technology behind @OndoPerps
→ Leader in tokenization of U.S. stocks & ETFs
→ First true 24/7 minting & redemption of tokenized stocks
→ Institutional-grade tokenization of U.S. Treasuries & Treasuries funds
More coming soon.
New X Premium Business feature!
X is bridging the gap between paid and organic content like no other platform.
Your content should feel like one cohesive story. Your badged employees, and now your users, are the storytellers.
Build a network that doesn’t feel like a network.
Imagine LinkedIn open sourcing their codebase?
Once we have completed our review for security vulnerabilities, we will make the entire codebase of 𝕏 open source, with no exceptions.
Moreover, we will invite third party reviewers to examine the system that is running to confirm that the open source code is what is running.
Trust through total transparency is the only thing that should be believed.
Good reminder that Slootman’s “Amp It Up” is the only sales book worth reading.
Frank Slootman’s advice for founders learning to be CEO
Founders frequently ask Frank (former CEO of Snowflake), “Do you think I can be a CEO?”
Frank responds with a question: “Do you want to be?”
He explains:
“If you want to be, you need to become a student of the role because it’s different.”
One of the biggest differences in transitioning to being an “operating CEO” is that a founder’s “reality distortion field” becomes a liability. Frank explains:
“Reality distortion is a very useful thing. Steve Jobs wouldn’t have done anything if he didn’t have reality distortion — you have to see the world differently, and you wouldn’t start a company if you didn’t have reality distortion. But when you start running a place for scale and breakout velocity, you need intellectual honesty.”
He continues:
“You need to see the world the way it really is… Not some version of the truth. And by the way, it’s hard. You have to drive for that intellectual honesty with everything.”
A lack of intellectually honesty is where Frank sees a lot of founders go wrong:
“They can’t handle the truth. When they have sales problems, it’s always, ‘Oh let’s get a new Sales VP.’ Well, maybe the product sucks. But that’s a conversation they don’t want to have.”
Source: @FoundationCap (Nov 2024)
The start of the crypto and AI convergence.
Every prompt should be tokenized. Every AI model should have an underlying blockchain.
If your prompt is used to train a frontier model, you can track it and earn from it. Enterprise customers can verify their IP remains in a vault.
Me stepping back onto 𝕏 without my 𝕏 badge this morning.
(I still work at 𝕏 and can still help with anything gold check related)
Mark Zuckerberg is peddling Meta AI benchmarks on X and you’re bearish?
You think he posts on LinkedIn? His profile still says CEO of Facebook.




















