Marketing managers want solid content. I get it. I create it for them. I blog about it at https://teapawt.net/t.co/ovWXkaQ9yb. B2B technology marketing writer and blogger.
San Diego, USA
Joined May 2008
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What do you do when you lose a son to gun violence? You have to do what you do best.
Save the date! 📅 August 2 & 3, experience 'GUAC'—Manuel Oliver’s powerful tribute to his son lost in the Parkland shooting. Tickets on sale this month! 🎟️ #GUAC #EndGunViolence #SanDiego
@ChangeTheRef
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John White Paper retweeted
Was great to see this in the @washingtonpost this morning! Such a powerful ad, but an even more powerful and important message.
Assault weapons were designed for war zones. Not our communities. We must ban these weapons of war once and for all. #BanAssaultWeapons
John White Paper retweeted
Proud to join my Council colleagues in proclaiming National Gun Violence Awareness Day. We are united in our commitment to creating safer communities for all. Thank you to our City Attorney’s Office and all the community leaders and groups who work everyday to #EndGunViolence
From exotic Petaluma, CA, sending a few hundred appeals to reason to Southern California and North Carolina. Vote. Fer. Cry. Sakes. Vote. @votefwd #TheBigSend
John White Paper retweeted
BREAKING: Following three years of work from Guns Down America and our partners, credit card companies voted to take bolder steps to ensure would-be mass shooters and gun traffickers can't exploit our financial system to buy their guns and ammunition.
gunsdownamerica.org/we-appla…
The #marketingmanager should ask the audience what it thinks and try to keep entrepreneur-exhaust from choking it. ventajamarketing.com/writing…
Building your own #ebook: Start with a template, add content, then summarize and tell them where to find you. ventajamarketing.com/writing…
John White Paper retweeted
Paul McCartney speaks out about gun control at the March For Our Lives demonstration, 2018:
Ugly eBooks:
-are obviously just Word docs distilled into PDF
-are glorified slide decks distilled into PDF
-fail to capitalize on the reader’s expectation of a book
-don’t print out well
So don't create an ugly eBook. #contentmarketing ventajamarketing.com/writing…
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Prospects can’t even hear your explanation of how cool your products are, because they’re distracted by problems they’re trying to solve. Ask about those instead. Then, maybe they'll hear you. #contentmarketing ventajamarketing.com/writing…
Your #newsletter article doesn't need to get everything right the first time. It's about news, after all. It's a quick bite to show that you and your company understand customer problems and know how to solve them. ventajamarketing.com/writing… #contentmarketing
“I didn’t bother telling him that the article had written itself, by and large,” she admitted. - When fantastic content “just happens” to your #contentmarketing #writer. ventajamarketing.com/writing…
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So, is the lesson that we #writers should avoid redundancy? Or that we should avoid Google Docs? theregister.com/2022/05/06/g… #writingtips
"We’re not going to get rid of airplanes because there’s crashes; we’re going to minimize crashes. We’re not going to get rid of #machinelearning; we just have to learn how to make it safer." -Noah Giansiracusa getrevue.co/profile/themarku…
How to Create an #eBook in Less Than 20 Hours (Part 1 of 2). Title tells all. Or most, anyway. ventajamarketing.com/writing… #contentmarketing
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If you're a #technicalcontentwriter, you're in good company. Here's a 5-minute read about how Robert Pirsig wrote "Zen in the Art of Motorcycle Maintenance." (Spoiler: He too was a technical writer.) lithub.com/robert-m-pirsig-o…
How do you start out with new #contentmarketing writers? Do you dive into the deep end or start out gradually? ventajamarketing.com/writing…
We forget that risk is nature’s way of reminding us that we’re alive. But assigning a tough piece to a #marketing writer is just an extension of the risk you incurred when you got out of bed that morning. ventajamarketing.com/writing… #contentmarketing
Marketing question #2: “Why should we buy from you?” This is a trick question. The prospect is really asking, “What’s in it for me to buy from you?” ventajamarketing.com/writing… #contentwriting
Question #1: Who is the ideal reader for this piece? ventajamarketing.com/writing… #contentwriting #contentstrategy
