Lede

ALT Lede CEO Matt Johnson and Lede principal software lead Christina Deemer sit at a conference booth looking at the camera. Christina is waving at the camera with her left hand. The table is covered in a purple linen with that says Lede in white letters and Lede's website address, joinlede.com.

ALT Lede CEO Matt Johnson standing at a lecturn in a hotel ballroom talking about Lede. To his right is a large screen with the heading "Lede is a turnkey platform for independent publishers" and two images. The image on the left is a mockup of a mobile device featuring the homepage of Defector, a Lede publisher. The other image is a mockup of a laptop featuring the home page of Streetsblog, another Lede publisher. Only the first row of people in the ballroom is visible.

ALT Lede CEO Matt Johnson sitting at Lede's AAN table, ready to chat about our integrated platform for independent publishers.

ALT Lede's vendor table at the AAN conference is covered in a bright purple tablecloth that reads "Lede." On the left side of the table is our swag - a white handheld mini fan. Three fans are out of their boxes and behind those samples is a pyramid of fan boxes. On the right side of the table is an open laptop, some handouts, and some purple and silver candy. To the left of the table is a popup banner with info about Lede and some whimsical graphics, including a spaceship launching out of a computer.