scaling info w ai
Joined November 2025
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One of the recent things I’ve been working on
Having the ai appointment setting agents send voice notes to leads using your voice cloned by AI
Example of what it sounds like in this video
2026 is gonna be scaaaary
I'm gonna start making enemies on here
Imma pick a few of you I see often on my feed and just start disagreeing with everything you say
Consider this your formal notice
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Been pushing a reel on my trial reels joking about how appointment setters are difficult to work with
And the biggest thing that happened from that reel is a bunch of setters started dming me even tho I was lowkey making fun of them
Duality of appointment setters
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Crazy how the info standard has hit all the sales reps
Everyone wants to close for an info offer with lay down deals
No ones tryna roll up their sleeves and put in the work on some more demanding offers
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Crazy how this just disappears once you start living on your own terms and don't have work or school to go back to and can leave the country if it starts to get cold and dark
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"You don't rise to the level of your goals, you fall to the level of your systems"
is such an overused quote but still so FUCKING TRUE
Constantly get reminded of how true this is
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people really be labelling anything a hot take these days
I see someone post a "hot take" and it'll just be the most lukewarm take oat
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95% of creators would benefit from removing the linktree out of their bio and just running with one link
There are very few cases where it actually makes sense to push people to multiple places
But a large majority should just focus on pushing their traffic to one place, preferably the thing that makes them the most money
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Here are 3 offer hacks I stole from Cole Gordon:
These 3 things completely changed the way I look at offers and has helped a ton in optimizing my clients' offers and also in finding new offers to work with.
1. The Barbell Framework
You either want to sell a highly leveraged offer to a massive market or less leveraged offer to a smaller but richer market. And you NEVER want to be in between these two, in what’s called ”No man’s land”.
For example: You can either sell a DWY coaching offer on how to start an agency or a DFY offer helping agency owners already doing really good scale. You never want to sell to people doing $5k/month who want to scale since the market has pretty much the same buying power as mass market but the TAM is way smaller.
2. Desire types
There are 2 types of desires when it comes to buying offers. Below average to average and average to excellent. When choosing which desire type to go after you have to understand the pros and cons of them.
Below average to average often have higher urgency and a larger market but less capital to invest. These are your typical everyday people who feel they lack in a certain realm and really want to fix it. The market of these people is larger but again they usually don’t have a ton of capital.
Average to excellent have lower urgency since they’re not operating from a state of lack but rather improvement. The market of these people is usually smaller however, they’re usually richer and have more capital to invest.
These two desire types usually exist in every market, you just have to choose which lane fits your offer best.
In rare instances there’s a third desire type which is wealthy but below average. If this type exists they’re almost ALWAYS worth to pursue since they’ve got the best of both the other desire types, high urgency and money to invest.
3. Unique mechanisms
Most people think unique mechanisms are a clever name for your system or simply just doing something different than everything else. But how you communicate your unique mechanism is far more important than what it’s called, or even in some cases, what it actually is.
Your unique mechanism should simultaneously explain why everything the prospect has tried in the past has failed and why this will be different.
If it can do that, what it is or what it’s called doesn’t really matter.
Now these are just a few smaller hacks, there’s wayyy more to creating good offers. I actually have a full framework that covers how to create successful offers.
If you want access to it, comment the word ”OFFER” and I’ll send you the full SOP.
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Just spoke to a lead and pitched him and he told "thanks man im good... i know everything"
Don't even know how to respond to that
You know everything???
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writing a message and adding an emoji at the end and then sending it only to realize the emoji ended up on it's own row and just completely ruined the aesthetic of the message is a different type of unsettling
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Something being free almost always means you're paying with your usage which becomes data that later becomes training/improvements of the product
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Something that's helped stay in a perpetually good mood recently is every time I have a bad or negative thought I think to myself "nice try" and then I laugh a little
Your thoughts are just thoughts, you don't have to take ownership over the ones you don't want
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how you deliver a message is equally as important, if not more important, than the actual message
you could tell me something in an ad or a piece of content and I'll watch and take in what you're saying and might even take the desired action
but if you sent me the exact same thing cold over DMs i'd straight up ignore you
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one thing I've always thought about when it came to X is it's the only "short form" platform where you don't just have one alternative to look at
on IG and tiktok you have one video that gets your attention at a time whereas on X, you have like 4-5 posts visable at the same time
this makes it way more important to have a good hook etc since you're not just competing with maintaining the attention of the reader but also actively competing with gaining the attention of the viewer
which is why "good morning everyone" can pop off cause it's easy on the eye so it automatically attracts readers
X growth is weird.
You can spend 2 hours writing a valuable post:
214 views.
Then post:
“Good morning everyone”
18,000 views.
Explain this platform to me.
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