Award-winning #copywriter, sacred-cows challenger, #workshop deliverer, voracious reader. Always learning, always amazed. Cue emoji 😀
Sydney
Joined January 2009
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It's my #Twitterversary! I have been on Twitter for 14 years, since 23 Jan 2009 (via @twi_age).
The Monday Max:
The importance of letter-spacing.
'Landlord reaches agreement with ten ants'.
'Don ate your old glasses here'.
'Faculty o farts'.
Help your reader by getting the detail right.
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The Monday Max:
A hyphen makes all the difference.
For example: 'A woman eating chicken at a café'.
Fair enough.
Not 'A woman-eating chicken at a café'.
That's scary.
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The Monday Max:
Watch how your personality influences your writing.
If you're a bit chatty, that'll impact your copy. Make you too verbose.
If you like process, that can come across as pedantic.
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The Monday Max:
We're all glad to see the end of 2020.
But, without minimising the hardships, some good came out of it.
As a copywriter, it's good to see 2 sides. Find positive in the negative.
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The Monday Max:
Few people will read today's post.
It's that time of year.
So, why bother?
You don't just write a post when it suits you. You make a commitment, and stick to it.
That's why.
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The Monday Max:
I've tallied up my virtual training hours. Since April, I've run:
• 8 one-hour sessions
• 50 x three-hours
• 4 x six-hours
• 18 x eight-hours.
326 hours of training. Phew!
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The Monday Max:
I save letters as I edit.
If I want to replace 'November' with 'December', I'll highlight the 'Nov'. And save the 'ember'. Typing 'Dec'.
Am I a letter-miser? A letter-recycler?
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Monday Max:
Full stops after abbreviations?
If the abbreviation ends in the letter the full word does, you don't.
'Mr' for example. Abbreviation ends in 'r'. So does the full word. No full stop.
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Oh, good grief.
Now they've named a recipe after me. lnkd.in/gwJgBpJ
Monday Max:
So many contenders for the Oxford English Dictionary's Word of the Year, they've made it 'Words'.
Pandemic, bushfires, Covid-19, WFH, lockdown.
Mute, unmute.
Staycation, remotely.
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Monday Max:
On a recent morning walk I noticed three shops re-opening. Perhaps things are starting to change for the better.
Is it a new dawn? Light at the end of the tunnel?
Let's hope so.
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Monday Max:
As a freelancer, you wear lots of hats.
You're the accountant, new biz director, social media manager, IT department and HR support.
After 20 years, I wouldn't have it any other way.
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Monday Max:
A couple of articles from the BBC.
One: the combined T&Cs for popular apps are 128,000+ words long.
The other: T&Cs for social sites are harder to read than Dickens.
Simple is best.
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The Monday Max:
I love punctuation. With just one exception.
Can you guess! Yes! You got it!
The exclamation mark.
It sounds like you're shouting.
Please. No more exclamation marks.
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The Monday Max:
The blank page can be scary.
First, put the pen down. Start with the homework.
Next: verbal diarrhoea. Pour your heart out. No quality control.
Then edit and refine.
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The Monday Max:
A bit of gardening over the weekend.
I started by just trimming some branches.
Then I got a bit more aggressive.
Just like editing copy.
You can't just trim it. You've got to really go for it.
#copywriting
The Monday Max, every Monday
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Monday Max:
My birthday, yesterday.
What a 12 months it's been. A topsy-turvy world, alright.
Wonder what the next 12 months are going to be like. I'll update you this time next year.
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After 54 virtual workshops since March, I delivered a face-to-face workshop last week.
No 'You're on mute'.
No having to wear my glasses. I could see everyone.
No talking to a green dot.
Wow.
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Monday Max:
Humour is subjective.
But all too often I’ve watched pale, stale, male marketers laughing at their own jokes.
It’s never a substitute for having a good idea.
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Pic. Dan Cook, Unsplash
