CEO @ RevAmp | Google Ads - Youtube Ads - Pinterest Ads | ex-Google, ex-Pinterest
Salt Lake City, UT
Joined April 2009
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I've run this exact audit on 100M+ of managed ad spend. Today I'm giving it away for free.
It's called the Paid Discovery Scorecard: 213 channel-specific checks across Google Search, Shopping, Performance Max, Display, Demand Gen, YouTube, and Pinterest.
This isn't a "check your Quality Score" article. It's the actual teardown my team runs on every new client account before we touch anything. A few examples:
Impression share lost to budget vs. lost to rank, split out separately: most people never separate these, and they need completely different fixes.
Whether your tROAS targets match your real margin, or just whatever number's been making the client report look good.
GTINs present on every product in your feed: missing them is the single most common cause of "Limited" status, and almost nobody checks it.
Work through the tabs for whatever you actually run and skip the rest. Mark each check Pass, Needs Work, or N/A.
Your score updates as you go: 85+ is strong hygiene, 60-84 means real money is leaking, below 60 means you're funding the platform's earnings call instead of your own growth.
Reply "scorecard" and i'll DM you the link
5 years at Google taught me where agency hours actually go.
From the inside, I watched smart people spend their best hours on work a system should do. The same Monday reports. Search terms read one account at a time. The same audit rebuilt from scratch for every new client.
So when I built RevAmp, I built the opposite:
- An agent scores a client's competitive position before I've had coffee
- A skill reviews 4,000+ search terms in the time it used to take to read 40
- A two-day competitive analysis now takes an afternoon
The point isn't saving hours. It's where the hours go.
The client doesn't want a faster report. They want a sharper decision.
Agencies won't lose the next few years for skipping AI. They'll lose for using it to make more mediocre work, faster.
Where does your team's best thinking time actually go?
google ads for one ecom brand, september vs august:
~9% less spend
revenue about flat
roas ~4.8x → ~5.1x
Jordan 🪐 | ex-Google, ex-Pinterest retweeted
Low image quality no longer blocks your products in Google Merchant Center.
Google's help page now says those products "will continue to show in ads and free listings."
Sounds like good news. I think it's a removed alarm.
The flag was what forced someone to open the image. Without it, a blurry main photo just runs, and you find out through click-through rate weeks later. If at all.
Two dates still matter:
- Warnings started in July 2026 for images under 500 x 500
- Enforcement of the 500 x 500 minimum starts January 31, 2027
What I'd do before peak traffic lands:
- Pull your top 20 products by spend
- Open each main image and actually look at it
- Clear the image warnings in Merchant Center diagnostics
When did anyone on your team last open your top seller's main image?
The Pinterest number I check before creative, audience or bids: conversions per campaign per week.
I spent years inside Pinterest before agency life. The accounts that worked weren't the ones with the best creative. They were the ones that fed each campaign enough signal.
The thresholds I still manage to:
- Floor: ~1 conversion per campaign per day. Below it, you're resetting, not optimizing
- Healthy: ~25 a week, about 3.5 a day
- Step-change: 50+ a week. Accounts that held it moved to a different level
Pinterest conversions swing a lot over 3-7 days, so I manage to the weekly number, not the daily one.
For a smaller budget, that changes the structure. $3K a month across six campaigns starves all six. Fewer campaigns, more signal each.
How many conversions a week is your smallest Pinterest campaign getting?
Low image quality no longer blocks your products in Google Merchant Center.
Google's help page now says those products "will continue to show in ads and free listings."
Sounds like good news. I think it's a removed alarm.
The flag was what forced someone to open the image. Without it, a blurry main photo just runs, and you find out through click-through rate weeks later. If at all.
Two dates still matter:
- Warnings started in July 2026 for images under 500 x 500
- Enforcement of the 500 x 500 minimum starts January 31, 2027
What I'd do before peak traffic lands:
- Pull your top 20 products by spend
- Open each main image and actually look at it
- Clear the image warnings in Merchant Center diagnostics
When did anyone on your team last open your top seller's main image?
Jordan 🪐 | ex-Google, ex-Pinterest retweeted
The Pinterest number I check before creative, audience or bids: conversions per campaign per week.
I spent years inside Pinterest before agency life. The accounts that worked weren't the ones with the best creative. They were the ones that fed each campaign enough signal.
The thresholds I still manage to:
- Floor: ~1 conversion per campaign per day. Below it, you're resetting, not optimizing
- Healthy: ~25 a week, about 3.5 a day
- Step-change: 50+ a week. Accounts that held it moved to a different level
Pinterest conversions swing a lot over 3-7 days, so I manage to the weekly number, not the daily one.
For a smaller budget, that changes the structure. $3K a month across six campaigns starves all six. Fewer campaigns, more signal each.
How many conversions a week is your smallest Pinterest campaign getting?
Jordan 🪐 | ex-Google, ex-Pinterest retweeted
Google lead forms now let you mark answers as "qualifying."
Add a multiple-choice question, mark the answers you want, and any submission with one gets tagged as a qualified lead.
From Google's help page:
- Search campaigns only
- Qualifying questions are required, so people can't skip them
- A Lead stage shows up in your CSV, webhook and API data
Lead gen's oldest problem is that Google optimizes for the form fill, not the lead you wanted. This is a lever on that.
Here's where I'd slow down. A qualifying answer is something a prospect clicked. It isn't a booked job.
On one lead-gen account we run, the only conversions that count are uploaded after a lead turns into real business. That's the signal bidding should learn from.
Use the checkbox to sort leads. Keep the offline upload as what bidding chases.
Running lead forms on Search, or sending people to a landing page?