Josh Cantrell retweeted
Nazi Rally Inspires Millions To Forgive And Love Their Enemies buff.ly/TFMDLRc
Josh Cantrell retweeted
Retweet if you think Billy Napier is an amazing coach and deserves at least 13 more years at Florida 🐊🐊
My management company accidentally renamed my cabin listing from “Sweet Tea Timber” to “Mortal Kombat Kabin Supreme”
I’m ☠️
It’s so funny I’m not even mad.
Josh Cantrell retweeted
BREAKING: The #1 prospect in the country, QB Faizon Brandon, has committed to Tennessee.
Josh Cantrell retweeted
Your messaging should always address buyers who failed.
Not first time buyers.
Why?
Because those who failed are actively in the market looking for solutions.
And you’re not Apple. You don’t create demand. You use existing demand.
Existing demand = people who failed.
Talk to them.
Id like more MRI ai and less JPG ai.
Please and thanks.
I believe we have a cure for cancer.
Early detection.
Here’s how @ezrainc plans to detect cancer early for everyone in the world (the secret Ezra master plan):
Step 1 (done):
Launch a 60-minute full-body MRI that screens for cancer and 500 other conditions in up to 14 organs.
Priced at the high end of the market (that’s our Full Body Plus, priced at $2350).
Step 2 (done):
Use the success of our high end scan to roll out a more affordable 30-minute scan (Ezra Flash).
We integrated our proprietary FDA-cleared Ezra Flash AI to create a scanning protocol with twice the speed and the same image quality.
We're proud to offer a faster scan that's 35% cheaper than our standard Full Body.
It’s the fastest, most accurate, most affordable Full Body MRI in the world.
Step 3 (In progress):
Use the success of the 30-minute scan to create a 15-minute scan.
It’s still early, but we’re confident we can achieve this in 2-3 years. It will be priced at just $500, and we’re aiming to get payor reimbursement for it.
Now, here’s 3 things I’m excited about for the future:
1) The most advanced AI company in the cancer screening space
Ezra is the only company in the world that leverages AI across the entire screening process:
• The scan itself (Ezra Flash AI)
• The radiology read (Ezra Assist AI, currently FDA-cleared for Prostate)
• The report generation (Ezra Reporter AI)
2) The (data) moat
We've been rolling out an AI each year for the past three years. This is incredibly hard to achieve (most medical startups take 3+ years per AI).
One key to our success has been our proprietary dataset of full body MRI data:
Over the past 5 years, we’ve built the most comprehensive dataset of full body MRI scans ever done in an asymptomatic, screening population.
For the geeks reading this:
We have multiple terabytes of data across millions of MRI images, from over 5,000 individuals.
Roughly half of our members have come back for a second annual scan, and some of them are on their third or fourth.
This longitudinal dataset enables Ezra to find changes in the body much earlier than we would by looking at a single data point.
We gather data regarding findings from our scans, and follow up diagnostic scan/biopsy data. To best leverage our dataset, we’ve built a number of internal tools to:
• Curate
• Anonymize
• Create AI training pipelines
We experiment with multiple AI model variations/week.
3) What's next
Our team is working hard on several incredible innovations that are pushing the boundaries of what’s possible with MRI.
I get an email every week from someone who discovered cancer through an Ezra scan. Many of the individuals who reach out have gotten treatment and are now cancer-free. We’ve literally saved their lives.
I’m hopeful our 30-minute scan will enable more people to be able to afford Ezra, and I’m excited to see what our amazing team will accomplish in the next 5 years.
Get screened - it can save your life.
–
Follow me @emigal or emigal.com for more.
My 8 yo this morning:
“I have a question. Why is almost our whole national anthem a question?”
Takes on some new depth when hear it that way.
Josh Cantrell retweeted
I used to think cold email was the “door to door” salesmen of the internet.
Not for me.
That is…until I generated $238k —out of thin air— with a single campaign.
Here’s how to use cold-email to actually get more clients (without being a scum bag):
Josh Cantrell retweeted
The most useful razors and rules I've found:
1. Bragging Razor - If someone brags about their success or happiness, assume it’s half what they claim
If someone downplays their success or happiness, assume it’s double what they claim
2. High Agency Razor - If unsure who to work with, pick the person that has the best chances of breaking you out of a 3rd world prison.
3. The Early-Late Razor - If it's a talking point on Reddit, you might be early. If it's a talking point on LinkedIn, you're definitely late.
4. Luck Razor - If stuck with 2 equal options, pick the one that feels like it will produce the most luck later down the line.
I used this razor to go for drinks with a stranger rather than watch Netflix. In hindsight, it was the highest ROI decision I've ever made.
5. Buffett's Law - "The value of every business is 100% subject to government interest rates" - Warren Buffett
6. The 7-Figure Razor - If someone brags about "7 figures" -- assume it's closer to $1 million than $9 million.
7. Mack's Rule - Break down the investments your parents made in you: Time, Love, Energy, and Money.
If they are still alive, aim to hit a positive ROI (or at least break even.)
8. Instagram Razor - When you see a photo of an influencer looking attractive on Instagram -- assume there are 99 worse variations of that photo you haven't seen.
They just picked the best one.
9. Narcissism Razor - If worried about people's opinions, remember they are too busy worrying about other people's opinions of them. 99% of the time you're an extra in someone else's movie
10. Everyday Razor - If you go from doing a task weekly to daily, you achieve 7 years of output in 1 year. If you apply a 1% compound interest each time, you achieve 54 years of output in 1 year.
11. Bezos Razor - If unsure what action to pick, let your 90-year-old self on death bed choose it.
12. Creativity Razor - If struggling to think creatively about a subject, transform it:
• Turn a thought into a written idea.
• A written idea into a drawing.
• A drawing into an equation.
• An equation into a conversation.
In the process of transforming it, you begin to spot new creative connections.
13. The Roman Empire Razor - Historians now recognize the Roman Empire fell in 476 - but it wasn't acknowledged by Roman society until many generations later.
If you wait for the media to inform you, you'll either be wrong or too late.
14. Physics Razor - If it doesn't deny the law of physics, then assume it's possible. Do not confuse society's current lack of knowledge -- with this knowledge being impossible to attain.
E.g. The smartphone seems impossible to someone from the 1800s -- but it was possible, they just had a lack of knowledge.
15. Skinner's Law - If procrastinating, you have 2 ways to solve it:
• Make the pain of inaction > Pain of action
• Make the pleasure of action > Pleasure of inaction
16. Network Razor - If you have 2 quality people that would benefit from an intro to one another, always do it.
Networks don't divide as you share them, they multiply.
17. Gell-Mann Razor - Assume every media article contains a % of false information.
Sandbox the article from your worldview until you've:
• Seen primary sources
• Spoken to 3 domain experts
18. Taleb's Surgeon - If presented with two equal candidates for a role, pick the one with the least amount of charisma.
The uncharismatic one has got there despite their lack of charisma. The charismatic one has got there with the aid of their charisma.
Josh Cantrell retweeted
Ready to learn how to use Notion to create your own writing system so you can write consistently?
Build your own Writer’s Hub OS with built-in slow productivity principles in Notion in 1 hr.
Like + RT + Comment "Slow"
Follow so I can DM you
First 20 ppl get a surprise gift!🎁
(Real conversation)
Friend - Why is a "personal brand" important?
Me - Sorry. Real quick...I need an accountant who understands marketing agencies. Who should I call?
Friend - [This guy]. He's great.
Me - There's your answer....
Friend - Oh. I get it now.
Josh Cantrell retweeted
How a company re-imagined a 1,500 year old game...
And bootstrapped it to $50M/year.
The story of a successful site you've never thought about:
My 8 yo daughter told me a joke I wasn’t prepared for.
- What has 3 eyes but cannot see?
* I dunno. What?
- A politician.
☠️
Stop outsourcing your personality to chatgpt.
Yes - it CAN write LinkedIn posts for you.
Yes - it CAN write emails for you.
Yes - it CAN write blogs for you.
But you’re SO much more interesting than it is…
It can take instruction well, do research lightning fast, and has impeccable grammar…
But it’s a lame substitute for you.
So…



















