Joshua Souter (@joshsouter) profile picture

Joshua Souter

@joshsouter

Creative Director at Adobe, plays in the Wasatch mountains, connoisseur of ginger beer, reads Captain Underpants to 4 little monsters at home.

 Salt Lake City, UT
joshsouter.com
Joined February 2009
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  • Following179
  • Followers193
74Media
Photo by Joshua Souter (@joshsouter)
Great looking typeface. I'm excited to use it. Thanks @atipostudio atipofoundry.com/fonts/salom…
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A8: lead creatively by being willing to be wrong. Learn fast, and enjoy the process. And Play at work. #AdobeChat
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A7: When data trumps emotional connection, we stop mktg to real humans & risk only talking to ourselves. Though it looks great in a ppt :-)
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a6: AI is a tool for companies/creatives to personally connect w/ customers at massive scale. But not a driver of their creative. #AdobeChat
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a5: Yes, depending. All should understand data's place in creative. But creative mgmt should build process to actually use data. #AdobeChat
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a4: Marketing's job is the logic. Creative's job is deliver the emotion behind the logic. People tune out otherwise. #AdobeChat
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a3: w/ volume of data collection & open APIs we can find insights fast. But adoption of creative tools to react lag behind. #AdobeChat
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a2: Yes—in a lot of digital / UX / UI. But in brand content—not so much. In future of content—data should guide but not dictate. #AdobeChat
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a1: Smart companies realize we dont buy products. We buy how products make us feel. Creative role in marketing is making us feel. #AdobeChat
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Great looking typeface, @alephcorp, nice work. be.net/alephcorp slfy.co/LuEJ
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if you are a horrible nerd and love stategy boardgames , this game kicks Catan right in the sheep card. kck.st/1CzKksD
If you're happy... This clownfish will murder you in your sleep. instagram.com/p/0aXjvEoQde/
Aww shucks. RT @GuyKawasaki This Sennheiser commercial is simultaneously weird and awesome [video] holykaw.alltop.com/this-senn… …
Kankin is a good looking free font. (Paying for it with a tweet now.) bit.ly/SZiOwA
I just voted for Samsung as the week's best ad. adweek.it/1wMoPS0 #Top5Samsung
The mckinney Rocking Chairs are alive! Awesome work by #battleofthebands team. #urbanministries @… instagram.com/p/sQkcumIQXd/ – at Durham, NC
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Just paying with a tweet for this rather nice typeface. #separator @itsmesimon bit.ly/1o0ZUnh
Four months pregnant and roughing it like a boss. #memorialday @ Pilot Mountain instagram.com/p/oeimg6IQQn/ – at North Carolina, USA
Sticky hands and dirty faces. #goodweekend @ Pilot Mountain instagram.com/p/oeiXD0IQQU/ – at North Carolina, USA
This is the coolest, most unnecessarily complicated lock in the universe. @ The Biltmore Estate instagram.com/p/oKXoFYoQYP/ – at North Carolina, USA
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