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Joined March 2018
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- Following1.1K
- Followers11.8K
- Likes26.9K
jacob sappington retweeted
TODAY’S SHOW // 9.16.26
> @natelagos (Shootin’ Doubles)
> @ManilowOliver (SideShift)
> @jsappington (Homestead)
Zuck’s Positive Future | New Luxury: The “Movement” Class | Labor Day Spend Sentiment
xitter.cf/i/broadcasts/1rxmqpmLk…
jacob sappington retweeted
First Taylor and now Zach.
MAYBE SERVICE BUSINESSES ARE GOOD AFTER ALL
Also I’ve worked with Homestead on an email project in the past and they rock.
I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on.
I had the vision to build something special and looking back now, I think we did exactly that.
Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle.
I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness.
I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring.
To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today.
To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly.
As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.
jacob sappington retweeted
Homestead quite literally changed the direction of my professional career forever.
While working at ESPN X Games, I was doing some very small-scale freelancing—running FB ads with budgets of $10–$100/day.
Occasionally, @connorrolain and I would connect about the accounts we were each freelancing for. Not long after, Connor joined the Homestead team in its infancy.
When I got laid off during COVID, Connor reached out and told me what he was working on and that they were looking to grow. I remember him telling me about an account spending $500/day… lol. The way he talked about it fired me up.
He then connected me with @zachmstuck, who gave me the opportunity to join what would soon become a rocketship.
For the next two years, I got to work alongside @zachmstuck, @thekyleleach, @_RileyTrotter, @jsappington, @connorrolain, @GrantWydeven ,@Matt_Fra_ and many more killers.
We were scrappy. We would do anything and everything for our clients. I remember many late nights auditing accounts, putting together plans with the small team.
Ads were only a small part of the equation. We were required to think holistically about the entire business.
We cranked out audits and every audit forced us to look at the next business a little differently.
We were submitting tons of creative requests every week for each brand. Hell, sometimes we were in a parking lot or a studio shooting ads ourselves.
The people I got to work alongside became the true foundation of my journey in the years that followed.
Forever grateful for the opportunity.
The success that team has seen is a testament to the hard work and the vision of the leaders. Awesome to see!
I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on.
I had the vision to build something special and looking back now, I think we did exactly that.
Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle.
I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness.
I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring.
To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today.
To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly.
As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.
jacob sappington retweeted
I am so pumped to share this... we WON in texas.
This means all Postscript customers are carved out from SB140 (the new texas sms law).
To be extra clear, if you are a Postscript customer or EIA member, no registeration, bonding, disclosures, waking hours, etc.
If you aren't a PS customer or EIA member, or you already registered in Texas, your situation is more complicated and you'll want to do your diligence. Unfortunately there's been tons of misinformation and bad advice spread by other players around this topic.
Stoked to secure the bag for all our customers! And if you aren't a PS customer but want to work with by-far the industry leading SMS platform, you know where to find me 🙂
More from me below and in the blog post.
jacob sappington retweeted
Well thanks to Delta…I’m now missing my flight to NYC today…so now there’s an extra ticket to the Yankees game in our box seats with @klaviyo
Anyone in DTC that’s in NYC interested in replacing me tonight? ⚾️🌭
The best part, you get to hang out with the 🐐 @jsappington
jacob sappington retweeted
Calling DTC Brand Owners in NYC 👀
I’d love to take you to a Yankees game on July 11th!
Hosted by Klaviyo. 📧
DMs are open if you want to join the list. Have a handful of spots left.
jacob sappington retweeted
I've realized most people still suck at prompting.
You have super intelligence at your fingertips, and still don't know how to talk to it.
So I prepared a guide on my Prompt Engineering best practices.
Like + Comment + Repost and I'll share the link.
(Must be following)
jacob sappington retweeted
Give your vendors your product.
1. There's no replacing having people use your product. Tons of free/cheap context
2. If you believe in your product and think people will enjoy it it's a cheap bribe to get better service from those you work with directly
3. Feedback is a gift
4. Seeing people enjoy the products you create gives energy like nothing else
5. It's nice sometimes you should just be nice
jacob sappington retweeted
🚨 Homestead's Hiring: Paid Social Account Manager
We're on the hunt for a killer in the paid social space—someone hungry to grow, obsessed with results, and ready to take their career to the next level.
Here’s what you bring to the table:
• Expertise in Paid Social: You’ve successfully managed campaigns on Facebook, Instagram, and TikTok, confidently scaling multiple 6- to 7-figure monthly budgets.
• Data-Driven Strategist: You thrive on analyzing raw data, uncovering actionable insights, and shaping strategies that deliver measurable growth.
• Exceptional Communicator: You build trust with clients, lead productive meetings, and ensure alignment on clear objectives.
• Master of Metrics: You understand how paid social ad performance ties into broader business goals and are relentless in achieving KPIs.
What I’m not looking for:
❌ Someone with an ego who thinks they’ve already figured it out.
❌ Someone who can’t take feedback or settles for “good enough.”
❌ Someone who doesn’t treat every client dollar like their own.
If you’re passionate about scaling brands in the direct-to-consumer space, have exceptional people skills, and are ready to make a serious impact, I want to hear from you.
This is your chance to join a growing team that values grit, growth, and delivering on everything we promise.
👉 If you know someone perfect for the role, tag them in the comments!
job-boards.greenhouse.io/hom…
jacob sappington retweeted
A quiz that generates over $10mil/year?
That's exactly what @BambuEarth is doing with their @OctaneAI quiz.
It's deeply integrated with their tech stack: @Shopify @Klaviyo @Recartapp
Here's how their strategy works:
jacob sappington retweeted
Coming out of twitter hibernation (just for a day) to ask for recommendations on the best swag and merch companies 👀
We want something that we don't have to hold inventory for and employees can ideally order off a website.
Someone help a gal out!
jacob sappington retweeted
Slim chance—
But does anyone know a company looking to expedite a hire for a Senior/Lead iOS Engineer position?
I've got a very personal connection to someone in that role whose company just went under.
jacob sappington retweeted
Hey all.
If you know me, you know I don't post these sorts of posts very often, but well, things are getting kinda tight and I kinda need to get this off my chest.
As some of you know, three months ago, I was laid off.
Not being someone to take these sorts of things sitting down, I got to work setting up my own little shingle.
I told myself I'd apply for new jobs while also trying to start something and see which one takes off first.
And I've been doing that, in both areas.
Unfortunately though, in the months since, neither have taken off—at least in a near term, which has caught me by surprise.
Sure, I've been building great relationships and the foundation for some great content, but unfortunately that's not paying the bills in the short term.
And frankly, after getting my last two roles based on the network and relationships built on here, it's been hard to come to terms with getting little to no traction now.
Which brings me to the bottom line of why I'm posting...
In short, I'm the primary breadwinner for my family and things are getting tight.
I need a win.
Today's my birthday so I figured why not just come out and ask for help.
If you or someone you know needs an experienced agency/services marketer, I'd love an opportunity to chat with them.
Whether a win comes in the form of a job opportunity or a consulting/freelance gig, I'm not picky.
So if you are somebody with a need in this area would you reach out or if you know someone would I could help, would you make an intro?
It would mean the world to me.
jacob sappington retweeted
Homestead is looking to add another Performance Creative Strategist to our team! 👀
We're looking for someone who:
🪄 is passionate about 'why' video advertisements work
🧐 is interested in how social media trends start
📈 has an understanding of paid social platform metrics
📽️ has experience giving direction to video editors
✍️ has background writing conversion-focused direct response copy
Learn more and see how to apply below 👇
homesteadstudio.notion.site/…
jacob sappington retweeted
Introducing: The @OctaneAI Quiz Funnels Beginners Guide
1⃣ Brands have a HUGE opportunity to grow with 1-1 personalized marketing.
2⃣ You HAVE to collect unique data from each customer.
3⃣ Quiz funnels are how you do this.
This 12 chapter guide shows you everything 👇🫡
jacob sappington retweeted
Many in tech have asked how to support - Plz do so show your support for Israel and humanity by liking, commenting + resharing this post
For those also interested - here is a link on other ways to support Israel today: helpisrael.notion.site/23d58…
jacob sappington retweeted
Israel has endured the largest murder of Jews (700+), within a single day, since the Holocaust.
Like the Holocaust, the Hamas terrorists murdered and abducted babies, parents and grandparents - many of the victims are not Jewish or from Israel. They attacked all of humanity.
jacob sappington retweeted
The side of the agency I work for is 100% remote and our team's scattered all over the place.
But today we're rendezvousing in Colorado for a few days.
Meaning, I'll get to tell @jsappington to his face that Keurig coffee is gross.