-jt (@jtot415) header
-jt (@jtot415) profile picture

adops nerd. marketing jock. beer consumer. drenched in sarcasm. uncomfortable. {"opinions": ["frequently mine", "sometimes other's", "never the employer's"]}

SF-CA
Joined November 2012
Photo by -jt (@jtot415)Photo by -jt (@jtot415)Photo by -jt (@jtot415)Photo by -jt (@jtot415)Photo by -jt (@jtot415)Photo by -jt (@jtot415)Photo by -jt (@jtot415)Photo by -jt (@jtot415)Photo by -jt (@jtot415)Photo by -jt (@jtot415)
I don’t know where to put this but I know it deserves to be pinned...
The baby announcement game done changed
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Over the last two years, many of the most powerful people in America-tech oligarchs, college presidents, media tycoons, leaders of big law firms + basically the entire pro-Israel Jewish establishment-capitulated to Trump's authoritarianism. They abandoned American democracy in its moment of maximum peril. They should never be allowed to forget it. They should wear that shame for the rest of their lives.
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Here's a useful way to think about what is going on in TX: The 8th largest economy in the world is experiencing regime change
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SOROS MODE
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me attempting to explain to my step-dad (Vietnam vet for some reason; he has a hat, this is how I know) — “Why does Abdul sound like a Frank Caliendo version of Barack?” Me: “u know what; ima let u cook”
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-jt retweeted
Today I illegally voted for Ken Paxton in the state of Texas My name is Nick Sirianni, the head coach of the Philadelphia Eagles!
If you vote illegally, we will find you. We will track you down, arrest you, and prosecute you. There will be no escape.
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*STV Publisher:*📺 “We truly believe in premium programming and live streamed sporting events. We want creative control to ensure the streaming experience”. — *Me:* 📈 “im just tryna monetize ads for beet-root powder & gas station boner pills on Amazondotcom by UFC fight .id”
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Should MuseAI interactions and product discovery be included in the Meta (IG/FB) attribution framework? They already have the fleet of advertisers; and this could easily pipe into Robyn (Meta MMM)
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My wife’s first time wearing her @FREDASALVADOR sandals and the plastic breaks… fredasalvador.com/products/s… Is this a quality control issue?
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Some creative agency got paid by ford to come up with the ultimate CallToAction campaign. — “Ready, set, Ford” — I mean it pretty much screams “GO on, do it, overcommit, for the next 84 months, idiot”
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These live TV panoramics of Yankees stadium give me 100% conviction that Yankees fans are less enjoyable/tolerable than Mets fans. — Just saw 2 dudes in the bleachers fighting over “how far he shoulda hitta’da homerun”
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Amazon does this nuanced thing where. 1) add item to cart 2) get impatient - revisit item - BuyNow instead. 3) item gets auto-removed from cart to avoid accidental 2nd purchase. — 🤌
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Muse appears to be down for me on certain tasks. Time to fire “Craig (the intern)”…
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using MyMuse to schedule a dentist appointment by asking it to call my mom on my behalf. - She just sent “us (me&muse)” text confirmation of the booking. 🙏
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Once more publishers understand how terrible attribution frameworks are (e.g. what gets rewarded). ⌛️ They will end up bundling impressions and attribution reports together; focused solely on properly rewarding (attributing) their touchpoint. 🖼️📈
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Are their any stats regarding fill-rate for Streaming TV ad pods? Is low % fill-rate still a problem for Streaming TV pubs? Excluding/not talking about web display or audio inventory.
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That's the spine. Fair hit. That's something to sit with. A real observation. That’s the whole thing. Sharpen that: say the word. Notice the arc of what just happened. One honest caveat: the full amount, stated plainly. Genuinely. Quietly. Honestly. That’s doing real work.
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Soccer players should be forced to tuck their shirts in… Like the NBA
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i could drink this entire thing and get a perfect SAT score. mic ultra ain’t shit.
"I'll have one domestic abuse tower please"
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View from my desk on Friday at 5pm. ✍️ It’s the reason I never got around to your email; and that’s okay, we are humans.
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FoxNation executives looking at closed loop STV attribution across Roku devices and the local Publix.
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