SVP Data + Identity @Viant_Tech // A mix of thoughts on adtech strategy, data-driven products, and the changing foundations of digital media.

Joined January 2010
My ten different AI agents texting me that I’ve received an email
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Google’s ad tech remedies, AI content extraction, and publisher economics are reshaping the open web. @chapell68 sits down with @keithepetri of @viant_tech and @Scrilla100 of Messer Media at Marketecture Live Chicago to discuss what comes next. Listen: monopoly-report.com/podcast/…
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Growing up hearing “Wikipedia isn't a valid source” and then entering a workplace where people say “just ask ChatGPT” is a surprisingly strange timeline
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it’s called “single sign on” because you have to deal with it every single time you try to do anything
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I’m sorry, But if the CEO/founder isn’t intense You basically have no shot. Join a different startup.
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Airbnb CEO Brian Chesky on why your company has too many meetings (and it's not what you think) Most companies blame meeting overload on bad habits, weak managers, or poor scheduling. @bchesky thinks they're looking in the wrong place entirely. The real culprit is simpler and harder to fix than any of those things. You just have too many people. "The reason there's too many meetings in a company isn't because they don't have meeting-no-meeting Wednesdays. It's because they have too many people. People create meetings. And the best way to get rid of meetings is to not have so many people." His argument runs deeper than headcount management. It's about what happens when you hire people who aren't truly excellent and what those people inevitably do next. You've probably heard the classic line: A-players hire A-players, B-players hire C-players. Chesky amends it: "B players hire lots of C players — not just a few, but a lot. Because those are the kind of people that like building empires." The reason is structural, not personal. A person who can't do the job can't hire someone better than themselves, so they hire down. Then they need two or three of those people just to cover the gap. Those people scatter, pulling in different directions, and suddenly you have more meetings, more overhead, and less output. Chesky's response at Airbnb was surgical. He removed layers of management and returned to a functional structure with one strict rule: You can only manage a function if you're actually an expert in it. "The head of design has to actually manage the work first. You don't manage people. You manage people through the work." He credits this thinking to Jony Ive. At most tech companies, heads of design manage the people rather than the design itself, a separation Chesky found completely incoherent. "How can you manage the people separate from the design? Jony Ive would say, 'No, my main job is to manage the work. I build a team and we design together, but I'm mostly looking at the work. I'm not having career conversations all day long. That's crazy.'" Lean means every person is genuinely excellent and led by someone embedded deeply enough in the craft to judge their output. When that's true, decisions move faster and work gets evaluated on its merits. Most companies treat meeting overload as a scheduling problem. Chesky thinks that's the wrong diagnosis entirely, and until you address the root cause, no policy is going to fix it.
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New York is about to make a $28.5B mistake #QSBS NY Senate Bill S8921 would tax startup gains that are tax-free federally and in most states. Retroactive to Jan 1, 2025. The data on what's at stake: 1. $28.5B in NYC VC investment in 2024 (2nd in the US) 2. $174.5B in startup exit value over 6 years 3. 809,000 ecosystem jobs, $291B in economic output 4. A founder with a $10M exit would owe $1.48M in new state/city tax 5. NY already lost $111B in AGI to interstate migration over the past decade 6. The feds just EXPANDED QSBS benefits. NY wants to eliminate them. 7. NJ just adopted QSBS conformity. NY would move against its own neighbor. I built a full research-backed analysis with interactive stress testing (not perfect but good enough to show the impact and make a point) valueaddvc.com/ny-qsbs
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QSBS isn't a loophole. It's the only tax break in America that requires you to have created something from nothing. New York is about to eliminate it. Here's why that should matter to everyone, not just founders. cc: @nihalmehta @dhaber @juliepsamuels @davidu @zachweinberg @Trace_Cohen @yrechtman @WillManidis @mattturck @mansourtarek_ @brexton @BillAckman @packyM
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New York is about to make a massive mistake. The NY State Senate is advancing a proposal to decouple from federal QSBS (Section 1202) — the tax provision that lets startup founders exclude gains on qualifying exits. If this passes, founders would owe 10-13% in combined state and city tax on exits that are tax-free at the federal level and in nearly every other major tech state. Even worse: it's retroactive to January 1, 2025. This comes right as the federal government just expanded QSBS benefits and New Jersey moved to full conformity. New York wants to go in the opposite direction. As a seed investor in NYC who has backed hundreds of companies, I can tell you: founders are mobile. If New York becomes one of the most punitive states for startup exits, the best founders will simply build somewhere else — and the jobs, tax revenue, and innovation will follow. NYC has built something special over the last two decades. This proposal puts it all at risk for a short-sighted revenue grab. If you're a founder, investor, or anyone who cares about the NYC tech ecosystem — please sign the TechNYC open letter before Monday below 👇🏾👇🏾👇🏾 Keep building, NYC 🗽
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The last few years have been wild 😅
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Gamma + Claude + n8n is absolutely WILD This combo is absolutely insane for turning meetings into professional decks automatically. No manual notes. No "I'll send that over later." No remembering who needs what. Just AI tools working together like a professional operations team. Here's how it works: → Meeting ends, n8n trigger fires and pulls Fireflies transcript → Claude analyzes everything and creates professional presentation structure → Gamma API generates designer-quality deck with interactive link + PDF → Slack sends you preview with Approve/Reject buttons → Hit Approve, system emails deck to ALL participants with action items → They get PDF attachment + Gamma link before you even close Zoom Perfect for founders and sales teams who want to look impossibly organized. The power is in the combo: n8n = zero-click automation that runs itself Claude = extracts what matters, structures it professionally Gamma = designer-quality decks that look like you hired a team While others are scrambling to remember action items, your deck is already in their inbox. Close deals faster. Look impossibly organized. Never miss follow-up again. Like, RT + reply with "GAMMA" and I'll DM the complete system (Must be following so I can DM) Skip this and keep manually building slide decks at 11pm.
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Still Trading on a Desk? This one's for the #advertisers stuck between a Desk and a hard place. A Big, Bold, Red wake-up call daring us to envision a better future for digital advertising. Happy #Cannes week.⛵️🦁 Via @ADWEEK/@trishlaostwal. #DSP #Adtech adweek.com/programmatic/vian…
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Step. Repeat. Dominate.✨📸 Main Character Energy—Cannes edition.🛥️ Join us on the red carpet at the Viant Café in the @ADWEEK house.🥂 #CannesLions #Cannes2025 #DSP #Adtech #DigitalAdvertising #Advertising
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It is funny sometimes in a startup watching the handful of ex-FAANG people trying to replicate certain rituals that served a purpose in that system, like they're putting on a little pageant.
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“Curation is not a cure to your problems. It's a short-term infection...” Hear @keithepetri, CEO & Founder of @lockr_digital, on the latest Web Without Walls podcast, hosted by @Vijay Kumar, CEO & Founder of @Mile_adtech. ➡️ mile.tech/podcast/rethinking… 💥 Highlights below:🧵(1/2)
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/kp retweeted
"the ball's in our court so we'll touch base internally and then follow up to get on the same page so we can double click on this"
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Great coverage from @TVNewsCheck on @lockr_digital and its newly expanded support for 5 of the top 7 identity solutions.🚀 Read via @TVNewsCheck.➡️ tvnewscheck.com/tech/article… #AdTech #Addressability #OpenInternet #FirstPartyData #LockrbyViant #DigitalAdvertising #Identity
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