Marketing strategist and lacrosse mom always interested in new ways to keep myself and family healthy
Joined July 2009
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New study from Origami Logic and Advertiser Perceptions: 3 out of 5 advertisers site the complexity of optimization as their biggest cross-platform measurement pain point. Stop the pain! Read this report and work smarter.hubs.ly/H0hpyQx0
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Kathy Menis retweeted
With an ever-growing presence of #artificalintelligence in marketing, some might fear they're going to be replaced. However, according to Origami Logic's, Alon Amit, increasing focus on #humaninsight will help marketing teams move to the front of the pack.
origamilogic.com/blog/ai-emp…
Kathy Menis retweeted
Optimizing digital media without campaign context is a miss for marketers. Origami Logic's April Brown shares how context can move the needle for your business. adexchanger.com/data-driven-…
Do you know what your customers did today, an hour ago… or even what they’re doing right now? Read my new blog to learn why real-time #onboarding will help you recognize your customers every step of their journey. signal.co/blog/onboarding-ex…
Ignore the point solutions dogpiling into the identity resolution space. Identity is a market of two — with one clear choice. Learn how to provide highly personalized, contextually relevant #CX with insights from @Signal. signal.co/blog/identity-reso…
A newly-released @Forrester Now Tech report spotlights the crowded identity resolution provider landscape, including @Signal. Learn the 3 key takeaways necessary for picking the right identity provider to #personalize your brand’s customer interactions. bit.ly/2wlEXOF
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43% of consumers report that their desire for personalization has grown in the last year. Read @Signal’s new report in partnership with @TheCMOClub for insights into data-driven marketing talent that can deliver better, more contextually relevant #CX. signal.co/resources/cmo-solu…
Until recently, identity resolution has been pushed to the background, leaving brands with massive blind spots, double vision and siloed insights. Discover the top 6 questions marketers must ask to find the #identity solution that fits best: signal.co/resources/identity…
Retailers: @Signal is hosting a webinar on July 31 at 12pm ET with guest speakers @BrendanWitcher and @dean_murr. Register to learn how to progress your retail brand’s marketing efforts from segmentation to individualization. signal.co/resources/webinar-…
Facebook and Google have pulled a lot of rugs out from under marketers over the past several months. What lessons have been learned? For one, brands must own their #customer relationships. Find out more from @Signal in @Mediapost: bit.ly/2ur6Nb6
Three years and counting! @Signal is back on the #CrainsFast50 list of the fastest-growing companies in Chicago, with no signs of slowing down. bit.ly/2lDsWyX
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Retailers are suffering from fragmented customer data and wasted retargeting opportunities. Find out why #identity is the solution to knowing your customers and becoming a #retail disruptor: bit.ly/2MqW60z
Proud of the @Signal team for making it on to the @CrainsChicago #Fast50 for the third year in a row! 🎉bit.ly/2wXtbNO
I’m attending @Gartner_inc’s Digital Marketing Conference today. If you’re in San Diego, come find me and say 👋! Learn more: gtnr.it/2IGTA7k #GartnerDMC
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With the #GDPR approaching, brands need direct customer relationships. This is where #identity plays a key role. Connect all of your customer engagements with insight into identity resolution’s capabilities from @martech_today. bit.ly/2KAM244
Marketers: advancements in #smart technology can leave you blind to the fundamentals of marketing. Check out @Signal’s blog post for reasons why you need #tech AND the human touch to keep your customers coming back. bit.ly/2HKMOgi
Technology doesn’t make marketing smart — people do! @Signal explains tech’s true role in the customer journey in a new byline for @martech_today: bit.ly/2q5eRgG
The disruptive wave of Amazon continues to swell, leaving a demanding, fickle, experience-driven marketplace in its wake. Learn how marketers can keep their heads above water with @Signal’s @MarketingLand byline: mklnd.com/2GvIuyE
Companies fully invested in all types of #personalization outsell competitors by at least 30%. Read my byline in @MarTechSeries for more digital trends: bit.ly/2FiX1jM