Kerry Morrison

Derek Reynolds reports HighLevel’s Ask AI and AI Studio are free under fair use. A free seat isn’t a free workflow. My Cost Desk test: time a client campaign brief, draft to approval, with and without AI. See how much of that process AI takes off our hands. #marketingmultiplied

Someone searching “best aeo agency” isn’t after another explainer. They want to see what they’d buy. Scott Pang’s sample caught that query. I’d hand Claude my real scope, inputs and deliverables and have it build that page. Wild what AI can package now. #marketingmultiplied

Matt Pocock's prompt is one question: "How do we make this change fully verifiable?" I'd steal it for marketing ops. Before a page, ad or GBP update ships, decide what proof will show it worked. Then AI helps you build the proof, not just the change. #marketingmultiplied

Greg Isenberg's /grill-me is stealable: interrogate the idea before anything gets built. I'd write my call, then let an agent stress-test assumptions. Explore→exploit before you build. One person can pressure-test a day of work first. #marketingmultiplied

OriginAI maps an AI agent team with a leader bot. What I'd do first: skip the leader. Lead 2-3 narrow bots for a few weeks. Save the guidance you keep repeating as the leader's instructions. One-person creative team via Explore→exploit. #marketingmultiplied

Lily Ray sees GBP embeds increasingly cited in AI Overviews and AI Mode. Your Business Profile is a second homepage AI may quote. I'd write services, hours and towns as citable facts AI can attribute. One careful pass can change what AI says about you. #marketingmultiplied

@noahiglerSEO is right: a bigger shop can outbid you on ads, not the map pack. I'd have AI pull winning search terms into GBP posts and service pages each week. Ads data feeds organic. Remarkable that one person can close that loop. #marketingmultiplied

1/ Your conversion report needs a new question: how much of this activity involved an AI agent? If you’re paying for traffic, you need to understand what reached the checkout or booking form before trusting the total.

1/ A blog full of useful posts can still leave you with an image backlog. @chris_nectiv shared a way to turn Screaming Frog into a bulk image studio. He reports 100+ blog images in 10 minutes. One crawl, one batch, a whole backlog moving at once.

1/ Your next customer may use your product without opening your site. A connector is the plug that lets their AI assistant use your product or data. If we sell software, that opens another door into our product.

1/ A small business can now hand an ad engine a written brand rulebook. Microsoft's open pilot accepts up to 40 messaging guidelines for PMax and Search with AI Max. If reviewing AI ads feels endless, put what you keep correcting into rules.

1/ Search your own business name today. Two changes reported by @rustybrick make that familiar search worth a fresh look: Google is changing both the brand explanation people see and how some brand ads get served.

1/ An instant AI second opinion is an amazing thing to have. But @coreyhainesco just named the catch: some clients now run Conversion Factory's work through AI before giving feedback. If you've ever read feedback that misses the whole point, this is why.

1/ Kourosh Ghaffari shared 47 Claude SEO/AEO skills and a weekly hour to use them. It's easy to stare at the count. I'm more interested in that hour. For a Main Street owner, AI gets exciting when we know what to do again next Monday morning.

1/ Our Google Business Profile can fall behind while the business keeps moving. Lily Ray's screenshots show profile embeds appearing in AI answers. That gives us a second homepage to care for, including the hours someone may use to plan a visit.

1/ Say I ran a neighborhood restaurant and needed a new menu between lunch and dinner. AI could get the design moving fast. Then I'd see Lily Ray's examples from around the world and wonder: why do all these places suddenly look related?

1/ Picture running a local plumbing shop, with every service page waiting for a proper review. That could eat an agency week. Aleyda Solis shared a checklist and Claude Skill that make me wonder: what could we fix before the coffee's cold?

1/5 A quote request can be in your inbox and still be lost. Someone might read it, mean to reply and assume another person will pick it up. Fivos Aresti's post about execution breaking between tools has a useful lesson for a small business.

1/5 Google's search growth doesn't tell a business whether it's winning customers. Lily Ray's point about brand mentions without links in AI Mode raises a useful question: what has someone learned about us before they ever reach our site?

1/6 You can have 100+ great reviews and still be invisible when people ask AI. Alex Groberman shared a Seeably study: 6,682 local businesses, 25 US markets. ChatGPT, Gemini, Claude and Perplexity never named 85.6%, including 1,611 with 4.5+ stars and 100+ Google reviews.