Connect the dots from product to revenue by decoding the hidden source of customer success: your go-to-market messaging. Always #prodmktg. Donuts not doughnuts.
New England, Home of Donuts | Global
Joined March 2009
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L.N. Grogan retweeted
From @ROI_Selling 7 Value Pricing Steps to Help You Increase Profit dlvr.it/RG0XTq
L.N. Grogan retweeted
Gaming on Twitter - a whole new playing field for #marketers? adage.com/article/twitter/ga… #digitalmarketing #gamification
L.N. Grogan retweeted
Sales: We sell salads. How do we make it more appealing?
Marketing: We offer a simple yet heroic quest. Embracing our purpose, we transform the consumer experience of food. We redefine what it means to eat.
S: Does that fit in a regular bowl?
M: Bowls? Here’s your new signage
L.N. Grogan retweeted
Yes, qualitative research still matters, a LOT. Data tells us what but not why. We need to understand the why too.
L.N. Grogan retweeted
Goals vs. Outcomes – what's the difference and why they matter to your Marketing #plan. visionedgemarketing.com/crea… #Business Marketing #Planning #B2B #TuesdayTips
L.N. Grogan retweeted
"B2B companies that have developed a deeper understanding of the customer decision journey have been seen to boost sales by an average of 5 to 10% and customer retention by an average of 30%."
buff.ly/2JIuNAF
@Econsultancy
#b2b #buyersjourney
L.N. Grogan retweeted
Love this: This piano crosswalk was painted by a group of strangers with no training but a lot of harmony washingtonpost.com/lifestyle…
L.N. Grogan retweeted
Buyers vs. Buying Committees: Not Knowing the Difference Could Cost You dlvr.it/R7MpxH #B2BMarketing
L.N. Grogan retweeted
Find Your Ideal Customer with Account Insights and Profiling: ow.ly/a16350uNusz via @marketo #ABM #B2BMarketing
L.N. Grogan retweeted
Have the self-discipline to Wait before a sales conversation – don’t lose yourself in a robotic process. #WIIFT
L.N. Grogan retweeted
Make it easy for potential users to talk to you so you can learn what might be stopping them from signing up.
TL;DR: Spend more time on your product marketing and positioning to find product/market fit faster. Iterate and talk to potential users.
L.N. Grogan retweeted
Sure, you could build your next lead nurture campaign without checking for these 7 things. But we wouldn't recommend it. okt.to/WRNnAj
L.N. Grogan retweeted
Product page: what users want to see bit.ly/2Kwtup2 #designthinking #designinspiration #uxdesign #tutorial #Creative #userexperience
L.N. Grogan retweeted
What is the buyer's journey? In this guide, we break down the consumer buying decision process so you can READ your customers' MINDS. bit.ly/2WJlvGQ
#inbound #b2b #b2c #digitalstrategy
L.N. Grogan retweeted
How to Maintain a Strategy in the Decline Stage @HoustonChron #ProdMgmt #ProdMktg
smallbusiness.chron.com/main…
L.N. Grogan retweeted
66 % des consommateurs sont susceptibles de changer de marque s'ils se sentent traités comme un numéro et non comme un individu hubs.ly/H0h0pdX0
#RelationClient #ServiceClient @CustomerIsFirst @levi_olmstead
L.N. Grogan retweeted
Infographics: Potential Risks of Rebranding Your Company or Product
#marketing #branding #rebranding #brandmanagement #productmanagement
L.N. Grogan retweeted
Whether it’s weekly, monthly, or quarterly, nearly every product marketer needs to present to the rest of their sales team about what’s going on in their world. Be sure to include these three things in your next update: buff.ly/2Zz1PHg #productmarketing
L.N. Grogan retweeted
How to Find Your Voice buff.ly/2BK6a0N
#voice #WomensVoices #SpeakYourTruth #SoundAmazing #Sexism
@ManagingEdMag @CathieEricson @KatieMartell @leevprice @MESlayter