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Aka… we’re losing customers and we need to PIVOT ASAP!
Notes From the HubSpot Refounding, Day 1:
Yesterday (November 12th, 2026), Brian Halligan (@bhalligan) came back as CEO of HubSpot and we declared that it was the refounding of HubSpot. You can get to the original post by visiting refounding .com.
Here are some thoughts/notes for those following along at home, that are curious:
1) Yesterday, we had an all-hands meeting (I've stopped calling it the "all-minds" meeting because that term never stuck). We did it live from Brian's place. I opened and then passed it to Brian who did the main presentation. I've seen Brian give a *lot* of presentations. He's very good at it. This was one of his better ones. I live-Slacked his presentation in the company Slack channel while he was giving his presentation a few feet away. It was fun -- and funny (I hope). There were hundreds of people posting to Slack live. It wasn't just me.
People loved the presentation. Really positive response. The energy was palpable.
HubSpot is ready for a refounding. I'm excited!
2) A common question we've gotten from folks in the community: "What does refounding mean? What will actually change?"
We are reimagining, rethinking *everything*. The core question we're asking ourselves is: "Selves, if we were starting HubSpot today, knowing what we know, what would we do?"
To start with, we're sharpening the product vision. We are leaning strongly into a headless version of HubSpot. This means that an increasing amount of HubSpot's capabilities will be consumable by AI agents and AI harnesses (like Claude and ChatGPT) via MCP. We're shifting significant resources towards that vision. It's how people increasingly want to use/access HubSpot and we hear that loud and clear.
3) After the presentation, Brian and I had a celebratory founders' dinner. Talked about a lot of things. But there's one overarching thing. We both agreed that we should BE BOLD. Take risks and don't hold back from necessary change and short-term sacrifice as long as we think it Solves For The Customer long-term.
So, we are now on Day 2. Stay tuned for more updates.
If you have questions, comments or feedback, just drop them in the comments.
Cheers.
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I wonder if this is why codex has reset so many times over the past couple of weeks: they’re testing the load to see if increases actually increase usage, or not. I’m guessing it didn’t increase usage as much as they feared.
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13,000+ GitHub contributions this year. Every green square started around Feb 6th.
I'm 50. Not a developer by training. Building a SaaS from my camper with 3 Claude accounts and 1 Codex account.
@justmazer, still hiring? 😄
I kid. I am not looking.
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Bend, Oregon is my hometown. Heartbroken for the families who lost a loved one, and for my childhood community. These events are hard to reconcile.
JUST IN: An armed bystander carrying a concealed weapon took down a 16-year-old gunman who killed three children and one adult during an elementary school shooting in Bend, Oregon.
⠀
A source told Fox News the bystander's intervention prevented additional deaths, stopping an already deadly attack from claiming more lives.
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Why are @Tesla presenters always the least refined part of the event. The tech and the visual presentation… all stunning and beyond expectations. But the dialogue always leaves me feeling awkward.
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Hey @elonmusk ... @grok is reporting: Under the current official X Money rate rules, unconditional 6% APY is still tied to the old Premium+ tier. The new Plus / Premium / Super / Ultra plans launched only a couple of days ago and the X Money interest page has not yet been updated to map them.
I'm ready to send y'all some $$ but need clarity on how to get to the 6% now. @XMoney
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Also, I've saved about $40k in annual subscriptions so far (nix: Hubspot, GoCo, WhenIWork and others).
Today, the app I started vibecoding on Feb 6, 2026 has grown to 3.27M lines of code, and the finish line is nowhere in sight.
Every day, I wonder whether all this work will pay off. I doubt it daily, often all day. But because I'm building this for one of my existing businesses and we're already using it in production, I hold hope that the visibility, simplicity, and "pulse" it gives me on my business will one day be normal for other businesses like mine. Because of that hope, I continue on.
Also, at 50, I'm having the time of my life. It's hard, but I like this kind of hard! Anybody else out there relate?
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Today, the app I started vibecoding on Feb 6, 2026 has grown to 3.27M lines of code, and the finish line is nowhere in sight.
Every day, I wonder whether all this work will pay off. I doubt it daily, often all day. But because I'm building this for one of my existing businesses and we're already using it in production, I hold hope that the visibility, simplicity, and "pulse" it gives me on my business will one day be normal for other businesses like mine. Because of that hope, I continue on.
Also, at 50, I'm having the time of my life. It's hard, but I like this kind of hard! Anybody else out there relate?
I've been vibe coding since March 2025. My current app is 3M lines of code.
I see a lot of slack towards vibe coders, and I get it, kind of.
In comparison, what do you call it when @claudeai uses a large army of agents to develop the next iteration of their LLM... isn't that also vibe coding?
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Hey @RingCentral Last resort here... I've been trying for nearly 3 weeks to make a simple change to my account. Neither customer success nor my account rep is following up with me. I'm also still waiting for a call from a customer success manager regarding my request. That was 2 weeks ago. I've been a customer for 14 years at this one business, longer than that if you count others. Can someone help me please!