Building Pawloor dog beds with my wife. Lessons on physical products, EU shipping and running a business with AI. Ex-PM, dad, lifter. Prague.

Prague, Czech Republic
Joined June 2019
i'm Dejan. ex-PM, now building Pawloor dog beds with my wife in Prague. here i share what really happens when you sell a physical product in the EU: suppliers, samples, shipping mistakes, pricing. plus how i use AI every day to run it. sometimes dad life. follow if you're building something real
3
1
1
33
2,097
if you bought a physical product online, what made you trust the shop enough to pay
107
I came to Prague for my studies then found my wife here. Luka is 7 months old today and was born here. This is the day I became Czech. I owe this country a lot.
Find your person. Marry that person. Then make little person.
15
101
1,720
my son Luka is 7 months tomorrow, just a few observations 👇 1. genetics play a huge role. every kid is different, and some are just harder than others from day one. we're told it's all about how you raise them, but a lot of it is just who they are 2. teething can get really noisy. you think you're ready for the crying and then you find out it can go on for days 3. they start to understand you and manipulate you, way earlier than you expect. 4. a baby sling is incredibly helpful. you get both hands back and he's happy when facing forward 5. you're nervous mostly because you don't sleep enough. 6. breastfeeding is a gift from nature. 7. buy almost everything used. he outgrows it in weeks and nobody cares 8. you don't need a gadget for every problem. most of the time the fix is a walk outside 9. 40 minutes of real focus beats a whole afternoon of half-working with a baby on you. 10. say yes when people offer help, and give them a specific job. "can you hold him while i eat" 11. stop tracking everything. 12. take him to cafes and restaurants early. the sooner it's normal, the less you stay home 13. a 20 minute walk together counts as a date night. 14. take the photos, you'll want them
5
7
218
about to start meta ads for our dog beds and let ai run them. smart move or expensive lesson?
12
14
447
anyone else building something from prague? feels like a small scene
6
10
547
most of ecommerce happens after someone clicks buy
2
6
223
This is staged, but I'm reposting anyway so more people realize there’s more to marketing than just paid ads.
Honestly, this guy lost his App Store apps and dropped to $0. He looked cool, so I hired him. But this is beyond anything I can comprehend. See you in court.
Readers added context they thought people might want to know
Postiz source code has been publicly available under the open-source AGPL-3.0 license since Sept 2024, with the full official repo at github.com/gitroomhq/post… (38k+ stars). The referenced "leaked" repo mirrors this public code. github.com/gitroomhq/post… github.com/athcagithub/po… github.com/gitroomhq/post… docs.postiz.com
1
1
4
371
timeline of indie hackers cloning each other 👇 jul 29: levels posts that wispr flow, granola and whoop all got cloned for free. rob replies someone should make a site for subscriptions you could vibe code yourself. levels goes "great idea, can you make it?" jul 30: rob launches it. $13.6k in a month by sept oct 9: marc lou vibe codes his own beehiiv, 83% cheaper oct 14-21: beehiiv's ceo and marc going back and forth in public oct 24: marc mentions datafast plateaued at $30k mrr. 2 hours later an 18 year old launches databull, $29 lifetime oct 26: now there's a 99x cheaper post bridge oct 26, same day: the 99x cheaper post bridge guy gets told in the replies that postiz is already open source. a few hours later nevo from postiz posts asking people to build postiz alternatives, since they all tag him. an open source one is out an hour after that all from one reply thread. so what's the play now, how do you even make money from here? levels says physical stuff is the moat that's left. i sell dog beds with my wife so ok i guess
3
7
432
doubled my followers in few days, from 362 to 718 still don't know what's working. replies i think. but i also sell dog beds so maybe the algorithm just likes dogs :)
11
1
27
583
We should see two models drop this week Fable and Grok.
1
3
182
dog people, does your dog use its bed or just your sofa
1
101
parents building something on the side, when do you get your work done? asking as a dad of a baby
2
6
156
physical product people, where do your product photos come from? phone at home, a studio, or ai
3
7
205
cant compare a physical product with saas head to head, the costs are totally different. but the buyer side is the same. our cheaper pawloor beds brought the most demanding customers. after we raised prices we sold less, but complaints went way down and support got so much easier
A lot of the reasoning behind a $50+ pricing floor is segmentation. People who will pay $50 would also pay $10. But not many who will pay $10 would also pay $50. And those “cheap” customers are often the most demanding. You CAN get to $50k MRR on $10 subs (I did with FeedbackPanda), but is SO much more work on the customer service side. And often, low-budget customers are extremely demanding and unreasonable. So, you segment them out. You set an entry price tier at $50 ( I did that initially with Podscan, later moved to $100 for even more filtering) and get rid of interest (and workload) from that segment. Also, very importantly, professional customers (who buy for their job) are much more likely to have a 3-4 figure budget for tooling. You can expand into existing teams much better than from one individual customer to another unrelated one. Reducing prices tends to hurt revenue and your sanity. Increasing prices does the opposite in most cases. (And for the extremely price-conscious customers, you can always lure them in with significant discounts.)
3
1
5
215
let's connect if you're building something real. i sell dog beds from prague and automate everything around them with ai
6
1
8
227
business owners, what's your AI doing? grok bot answers our customer emails and warns me before beds sell out
2
2
134
no paid ads yet on our dog beds. drop your product below, what was the first ad that worked?
2
1
169
Thariq and Anthony are one of the first big names leaving Anthropic since they took the lead. Interesting because I’m not sure where else they would go at this point, maybe SpaceXSI?
1
3
167
everyone laughs at vibe coders for leaking keys. then railway, litellm and zeabur get hit and php + node drop critical vulns, all in one week. honest question for devs: is it us, or is it just everyone right now?
October has been an absolute nightmare for software > Railway - customer secrets exposure > LiteLLM - malicious PyPI + Docker releases > Zeabur - infrastructure breached > OpenCode - AI API keys exposed > OVHcloud CLI - official binaries backdoored > Rank Math PRO - malware in official plugin > TeamUpdraft - customer data compromised > ConnectWise - cloud backup identities compromised > Tensorlake - npm package infected > SubQuery - backdoored npm package > GhostAction - GitHub repos with malicious workflows > PHP - critical RCE vulnerabilities > Node.js - security vulnerabilities patched > eMudhra - certificate authority keys compromised > Tailscale - eMudhra incident At this point, the biggest security risk might not be the code we write, but the code we trust...
2
6
184
Same dog bed. Made in Europe vs made in China. We're asking Chinese suppliers to quote our exact spec: same fabric pattern, at least 30,000 Martindale rubs, same stitching, same size. We're not moving anything. We just want real numbers. Two questions: 1. How big is the price gap really? 2. Can they match our quality, or even beat it? If you've made a physical product in both places, what surprised you more, the price or the quality?
6
170