I mostly tweet about #marketing, but will sneak in something about #baseball every once in a while.
San Diego
Joined June 2008
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Lee Vann retweeted
Let's step up to the plate and knock it out of the park this baseball season with insights on how brands can use this global pastime to connect with multicultural consumers.⚾
#captureculture #mlb #multicultural
ow.ly/plYV50NwgWn
Lee Vann retweeted
Hola, @drinkolipop! We have a culturally relevant and innovative idea that we can't wait to share with you. Let's chat and bring this concept to life together!
ow.ly/azvC50NfObJ
Lee Vann retweeted
PRINGLES: It's good to know that life can actually go on if your hand gets stuck in a Pringles can. A well-executed story born of a wonderfully ridiculous premise that uses just the right amount of time. #BigGameReviews
Lee Vann retweeted
We are honored to congratulate our partner @KelloggsUS for this well-deserved award from the @hmchispanic.
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prnewswire.com/news-releases… #hispanicmarketing
ALT Hispanic Marketing Council 2022 Marketer of the Year - Kellogg's. Captura Group.
Welcome ElbaAlexandra to our team beyond thrilled and humbled to welcome you to the @capturagroup familia.
Welcome Elba! Recognized by the American Advertising Federation as one of the top 20 women in advertising in Dallas, Elba brings deep expertise, passion and business acumen to Captura Group.
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ow.ly/m0ko50GPsTH
#HispanicMarketing #OneTeam #LifeatCaptura #CaptureCulture
Amen!
Our job as marketers is to be distinctive. It's time to retire "General Market". Multicultural marketing IS mainstream marketing. Marc S. Pritchard #ANAmulti
Lee Vann retweeted
Great quote from HMC board member @leevann from @capturagroup: "It's not just the size of the media buy; it's the human capital, research, agency partners, production. Show a genuine long-term commitment to this growing segment.” #hispanicmarketing bit.ly/3iHITlF
Lee Vann retweeted
Finally, a comprehensive listing of diverse owned media as well as a valuable planning guide thanks to the collaboration of @ana_aimm @nielsen and @mediaframework #SeeAll
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ow.ly/mUBO50GmpCf
Latino culture is saving baseball by making it more fun!
Latino players are impacting the sport with their sheer numbers & the way they play the game, bringing swagger & passion to the sport. Learn from baseball how Latinos are saving our national pastime.
#hispanicmarketing #baseball #sportsmarketing capturagroup.com/latinos-are…
Lee Vann retweeted
The U.S. Hispanic population grew from a previously estimated 60.6M in 2020 to 62.1M, and representing 18.7% of the total population, and accounting for about half the growth since 2010. @uscensusbureau
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#hispanicmarketing #multiculturalmarketing #totalmarket #CaptureCulture
Lee Vann retweeted
Lead your shopper marketing with Multicultural preferences in mind.
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ow.ly/G0SU50FGvH4
#Shoppermarketing #CPG #multiculturalmarketing #growthaccelerator #CaptureCulture
Lee Vann retweeted
Hispanic employment is rebounding, with the largest drop in unemployment rates. Reports show a decrease from 18.9% in April 2020 to 6.2% now in May 2021.
#Employment #Economicrecovery #Latino #CaptureCulture
bls.gov/news.release/empsit.…
Lee Vann retweeted
As we see a light at the end of the COVID tunnel, we must plan for economic recovery. Smart marketers have discovered that investing in U.S. Hispanics is an engine for post pandemic growth.
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capturagroup.com/u-s-hispani…
#COVIDRecovery #EconomicResilience #GrowthMarketing
Beyond elated to welcome Jessica Cuevas Molina to the Captura Group - Hispanic and digital-first full service agency team as executive creative director. She brings a wealth of Hispanic and digital first creative experience to at a pivotal point in the marketing industry.
Captura Group is excited to announce Jessica Cuevas Molina has joined the agency as Executive Creative Director. Jessica will bring behavior-changing creative work to Captura Group’s growing client roster.
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#Creative #LifeAtCaptura #CaptureCulture
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capturagroup.com/jessica-cue…
