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Executive Summary: Edward Bernays and the Evolution of Propaganda in Dividing America
Edward Bernays, often hailed as the "father of public relations," pioneered the use of psychology and social sciences in shaping public opinion, effectively laying the groundwork for modern propaganda. His techniques have had a profound impact on how information is managed and manipulated in democratic societies, influencing everything from consumer behavior to political landscapes.
-Introduction of Psychological Techniques: Bernays utilized insights from psychology, particularly drawing from his uncle Sigmund Freud's theories, to manipulate public opinion. His approach was predicated on the idea that the manipulation of the public's unconscious desires could control their behavior, a principle he called "the engineering of consent."
-Propaganda as a Democratic Tool: In his 1928 book, "Propaganda," Bernays argued that the manipulation of the masses is essential in a democratic society. He viewed propaganda not as a negative force but as a necessary mechanism for guiding public opinion towards what he perceived as beneficial outcomes, including support for war efforts, consumerism, and social movements.
-Corporate and Political Applications: Bernays successfully applied his techniques in various campaigns, notably for corporations like Procter & Gamble and in political arenas. His work with the United Fruit Company linked economic interests with political outcomes, exemplified by his role in shaping public perception during the CIA-backed coup in Guatemala in 1954.
-The Deep State and Division: While Bernays himself did not explicitly aim to divide, his methodologies have been adapted to serve more divisive purposes. In modern contexts, the term "deep state" often refers to a body of people, typically influential members of government agencies or the military, involved in the secret manipulation or control of government policy. The techniques Bernays developed can be seen in contemporary strategies used to polarize public opinion:
-Media Manipulation: By shaping news narratives and employing psychological tactics, entities can foster division by amplifying certain viewpoints or creating echo chambers, thus controlling how different segments of the population perceive reality.
Consumer Culture: Bernays linked products with identity and social status, a technique that has evolved into creating cultural divides based on consumer behavior, further extended into political and social ideologies.
-Political Propaganda: His methods are mirrored in political campaigns where emotional responses are leveraged over rational discourse, deepening societal divides by playing on fears, desires, and prejudices.
Conclusion:
Edward Bernays transformed public relations into an sophisticated form of social control through propaganda. While he viewed his work as a means to manage and organize society's collective decision-making, the legacy of his techniques in the hands of less scrupulous actors, including those referred to as the "deep state," has contributed to strategies that divide rather than unite. His original intent might have been to streamline societal function, but the application of his methods in today's polarized environment illustrates how tools of unity can also serve as weapons of division.
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Funny how the “markets” started dropping gas prices the day after the midterms.
My dadgum friend @timburchett had bills ready to keep American diesel here for American families before leadership sent the House home early.
@timburchett has my full endorsement for Senate. We need real working-class fighters who actually deliver, not more swamp sellouts.
🚨 BREAKING: Endorsements are FLOODING IN for Tim Burchett being named the next US Senator from the great state of Tennessee, after he threw his hat into the ring
It's ALL up to Governor-elect Marsha Blackburn 🙏🏻
If not, Burchett's running for the seat in 2028 🔥
Here's our guy pushing to SLASH fuel prices on the House floor recently, because he wants to go all-in on affordability for Americans!
Easily becomes a top 5 senator instantly.
@MarshaBlackburn, THIS WOULD BE AN INCREDIBLE MOVE.
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Gotta say - I am glad you are FINALLY showing your true colors.
Once you’re on “the farm”, you never leave.
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Stop 🛑 dezinformacji i manipulacji międzynarodowymi mediami przez polski Rząd. Skierowałem właśnie do ministra @MSWiA_GOV_PL @MKierwinski interpelację o następującej treści:
Szanowny Panie Ministrze,
Podczas konferencji prasowej która odbyła się dnia 7.11.2026 stwierdził Pan, że zamachowiec który dokonał masakry w Krakowie był „zafascynowany ideologiami skrajnie prawicowymi”. Pana słowa następnie były cytowane oraz parafrazowane przez wszystkie czołowe media na świecie: tezę o tym, że zamachowcem była osoba o skrajnie prawicowych poglądach powieliły m.in. BBC, CNN, Reuters, Bloomberg, The Washington Post, Guardian, The Telegraph oraz AFP. Wykorzystana została również ona przez @BMeinl Beate Meinl-Reisinger, austriacką Minister Spraw Zagranicznych. Napływające z wielu źródeł doniesienia świadczą o tym, że poglądy zamachowca były skrajnie odmienne od poglądów uznawanych za prawicowe oraz że angażował się on m.in. w proaborcyjne protesty środowisk feministycznych. Świadczy to o tym, że w tak newralgicznym dla Polski momencie, rozsiewał Pan dezinformację w celu uzyskania korzyści przez reprezentowane przez Pana środowisko polityczne.
W związku z powyższym, zwracam się do Pana o odpowiedź na następujące pytania:
1. Czy tezę o fascynacji prawicowymi ideologiami przez zamachowca przedstawił pan na polecenie lub sugestię Premiera Donalda Tuska?
2. Na bazie jakich konkretnie informacji którymi pan dysponował, publicznie zaprezentował pan tę tezę? Kto panu przekazał te informacje? Proszę o wskazanie konkretnej instytucji oraz osoby jej reprezentującej.
3. W jaki sposób zamierza Pan sprostować przekazane przez Pana fałszywe informacje? Czy wyda Pan oficjalne oświadczenie oraz skieruje prośbę o sprostowanie podanej przez Pana dezinformacji bezpośrednio do wymienionych wyżej mediow?
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🇵🇱 | AHORA SE RECTIFICA: En Polonia, el polémico ministro del interior de Tusk, Marcín Kierwiński, luego de las evidencias que salieron sobre el terrorista de izquierda Michal Oksinski, se RECTIFICÓ.
Hace momentos en TV Nacional, Kierwiński acaba de decir que lo que ayer dijo eran ¡HIPÓTESIS Y PISTAS!, y que nunca afirmó que el terrorista de Cracovia era de ideología de extrema derecha, a pesar de que ayer dijo claramente que Oksinski "Estaba fascinado por ideologías de extrema derecha".
Amigos, está por caer una de las peores mentiras de los últimos años, saquen las palomitas y prepárense para ésto. 🍿
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To oni uratowali życie dwóm rannym policjantom. Prawdziwi bohaterowie ❤️
Dwaj wybitni krakowscy chirurdzy, prof. dr hab. Michał Pędziwiatr oraz dr Mateusz Wierdak, jedli obiad w restauracji niedaleko miejsca wczorajszej tragedii na Rynku Głównym.
Kiedy dowiedzieli się, że dwóch policjantów zostało ciężko postrzelonych podczas zatrzymywania napastnika, natychmiast przerwali posiłek i ruszyli im na pomoc.
Jeden z funkcjonariuszy znajdował się w stanie bezpośredniego zagrożenia życia. Profesor Pędziwiatr nie tylko pomagał rannym na miejscu, ale później również operował jednego z policjantów w szpitalu.
Ich błyskawiczna reakcja mogła mieć ogromne znaczenie dla uratowania życia funkcjonariuszy. Podajcie dalej, niech się niesie 💪
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Czekajcie, czekajcie...
"Zobaczycie co się wydarzy za kilkadziesiąt godzin." - to wczoraj w Sejmie powiedział Donald Tusk.
To znaczy, że to było zaplanowane działanie? Bo nie sądzę, że to jest przypadek.
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Pan Zdzisław, sąsiad drzwi w drzwi z zamordowaną rodziną, wiele wyjaśnia w rozmowie z @Fakt_pl – at Warsaw, Poland
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A Wolf in Sheep's Clothing, Holding a Hammer
Look at this window. In 1910, George Bernard Shaw designed it for the Fabian Society, the British socialists who chose the slow road. At the top, Shaw and Sidney Webb are hammering the world on an anvil. The motto reads: "Remould it nearer to the heart's desire." It comes from an old Persian poem, whose full verse says what the window leaves out: first, shatter it to bits – and then remould it.
And above the anvil, their emblem: a wolf in sheep's clothing.
They named themselves after a Roman general who won by avoiding battle. They founded the London School of Economics to train the experts their reforms would need, and the window hangs there today. In 2006, it was restored to its place at a ceremony presided over by a sitting British prime minister: Tony Blair.
The storm takes the palace in a night. The march takes a century – and then the prime minister unveils its window.
A wolf in sheep's clothing, holding a hammer. They told us exactly who they were. We took it for English humor.
—
From The Prince of Lies, Unmasked: Chapter 6 – Of the Two Roads: the Storm and the March 👇
Chapter 6 – Of the Two Roads: the Storm and the March.
The law: The storm seizes the state and must then conquer society; the march captures society, and the state eventually falls into its hands.
§1. There are two roads to power, and the Prince of Lies has walked both. The storm is fast: a night, a palace, a few thousand armed men, and the government changes hands. The march is slow: a generation, a thousand institutions, millions of small steps, and nobody can say on which day the country changed hands. The storm is loud and visible. The march is quiet, legal and almost invisible. The destination is the same.
§2. Lenin showed how the storm is done. In October 1917, a disciplined minority took the capital of a country exhausted by war. It was not a popular uprising. It was a coup by a party that knew exactly what it wanted, against a government that no longer knew anything. The famous image of the storming of the Winter Palace – the crowds, the charge, the heroism – was staged afterwards: first as a public spectacle with thousands of extras, then in a film. Even the storm needed the Lie. A coup had to be remembered as a revolution of the people.
§3. The storm needs a weak state, and it prefers a war: Russia in 1917, China after decades of civil war and invasion, Cuba under a rotten dictatorship. Where the state is strong, the storm fails. In 1919, it was tried in Berlin, in Budapest, in the factories of Turin. It failed everywhere. And where the storm succeeds, it has a problem: it holds the palace, but not the country. It must now conquer the people it claims to have liberated – which is why every storm is followed by terror.
§4. Gramsci had seen the storm fail in Turin with his own eyes, and in his prison cell he worked out why, observing that in Russia the state was everything and society was still jelly, while in the West the state was only an outer trench, behind which stood a whole system of fortresses – the church, the family, the school, the press, the associations of free men. Storm the state there, and the fortresses rise against you. So the West had to be taken in the opposite order: first the fortresses, one by one, and the state last. He called it a war of position. A German student leader of the 1968 generation gave it its slogan, borrowed from Mao's army: the long march through the institutions.
§5. The Fabians in London had found the method even earlier. They named themselves after a Roman general who won by avoiding battle, and they chose the tortoise as their emblem. In the stained-glass window that George Bernard Shaw designed for them, two of their leaders hammer the globe on an anvil, under the motto "Remould it nearer to the heart's desire." Above them, on their coat of arms, stands a wolf in sheep's clothing. They were patient, not gentle. Even in their own window, they are holding a hammer.
§6. The march has three great advantages over the storm. It is legal, so it cannot be stopped by force. It is slow, so no single step looks worth resisting. And it has no day of victory, so it has no day of defeat. A storm can be stopped at the barricade. The march has no barricade: it walks in through the front door, with a diploma, and is promoted. By the time it reaches the government, the government is a formality. The schools, the newspapers, the courts and the ministries already speak its language. Then the side that wins an election discovers that it has won only the palace.
§7. The two roads are not rivals. Sometimes they are stages: the march prepares, the storm finishes. In Prague, the communists won thirty-eight percent in a free election in 1946, took the ministries that matter — the police first — and in February 1948 finished the job in a week, with the police and armed militias. Poland got the storm on Soviet tanks, dressed up as a march: a referendum in 1946 and elections in 1947, both falsified. The order may change; the Lie stays the same. The storm pretends to be a revolution of the people. The march pretends not to be going anywhere. And when the march meets a door it cannot walk through — a court, a president, an election it has lost — it remembers the storm. In Warsaw, in October 2026, riot police kept a chief justice out of his own court.
§8. Which road is more dangerous? The storm kills more, and faster. But the storm can be seen, named and resisted, and it produces its own gravediggers: the martyrs, the underground, the Solidarity that finally brings it down. The march produces no martyrs, because it never seems to hurt anyone. It produces converts. The storm leaves a nation wounded but awake. The march leaves it comfortable and asleep. That is why the march became the road of the West – and why, in the West, it has gone further than any storm ever could.
The counter: A storm is met at the barricade; a march is met in the institutions. Against the storm, courage is enough. Against the march, courage needs patience: there is nothing to shoot at, only posts to fill. Every institution was taken by people who kept showing up – at the faculty meeting, the school board, the editorial office, the committee nobody else wanted to sit on. It will be retaken the same way. Gramsci’s method works in both directions. The march was never stronger than those it replaced. It was only more patient.
Next: Chapter 7 – Of Majorities, and Those Easiest to Manipulate.
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Ta czarownica (jest arcykapłanka, jest i czarownica) powtarzała dzisiaj te kłamstwa o sprawcy o poglądach radykalnych "prawicowo" – gdy cały świat już wie, że to kłamstwo – a oni dalej…
Nawet Żurek nie zdecydował się tego potwierdzić, a dla niej nie ma granic bezczelności…
The Polish Minister of the Interior has been saying last night that the attacker was "fascinated by far-right ideologies". And nationalism of course.
It didn’t take long for this to be shown to be a lie. A far-right man doesn't shoot his own countrymen.
This is the sort of liars we are being governed by.
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Again, for those of you in the back:
NATO and western allied intelligence agencies creates all the world terrorist organizations. They recruit, train and fund them. The history is VERY clear. Yes, your government sent you to die in a foreign country fighting an enemy they created. Many times.
It's a kick in the gut but critical to understand in evaluating our current situation. You just discovered the FBI was in bed with the SPLC. That wasn't news to us. It's the system, just like the CIA owned the ACLU. It's all an illusion. None of it is really what it's billed as, nothing.
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Najnowsze informacje o stanie zdrowia polskiego bohatera z Krakowa.
Posterunkowy Jakub Kulik odniósł wczoraj trzy rany postrzałowe, ma niesprawne jedno płuco i znajduje się w bardzo ciężkim stanie – był wczoraj operowany w Szpitalu Miejskim im. Gabriela Narutowicza w Krakowie. Jego stan określany jest jako ciężki ale stabilny i dalej utrzymywany jest w śpiączce farmakologicznej. Będziemy podawać najnowsze informacje o jego zdrowiu.
Natomiast jego partner Artur Morański, który otrzymał jeden postrzał i również był wczoraj operowany został już wybudzony ze śpiączki i jego stan jest stabilny. Proszę o modlitwę za zdrowie naszego wspaniałego bohatera, który aktem swojego heroizmu uratował wiele istnień ludzkich. Dziękuje wam wszystkim.
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Polish Govt cover up revealed. Shooter was Tusk associated pro EU movement activist.
Polish shooter was activist for liberal movement that Donald Tusk led. And his posting revealsANTIFa/Left Catholic hating views. Not far right, socialist, Marxist ANTIFA leanings.
The Civic Platform, a centre-liberal pro EU political party in Poland whose most prominent leader was Donald Tusk who served as party chairman between 2003–2014 and 2021–2025.
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Cztery dni do rozpętania piekła w Polsce !!!
W Polsce protesty antyrządowe przed Trybunałem Konstytucyjnym zostają zawieszone na dwa dni. Prezydent dał puczyście Tuskowi czas do 11 listopada na podanie się do dymisji.
Prezydent ogłosił żałobę narodową na 8 i 9 listopada. Kraków na swoim starym mieście gościł wydarzenie zarazem tragiczne jak i heroiczne, gdzie zamachowiec w stroju wojskowym zastrzelił sześć osób i ranił piętnaście. Równocześnie zobaczyliśmy w Krakowie niesamowity heroizm zwykłych policjantów, którzy sami jednym radiowozem ścigali przestępcę i zupełnie bez wsparcia i ochrony balistycznej dokonali neutralizacji zamachowca przy czym zostali postrzeleni i walczą o życie w szpitalu. Równocześnie minister od policji nakłamał w mediach, że zamachowiec to skrajny prawicowiec, co okazało się obrzydliwą ale zarazem typową dla tego rządu manipulacją bo okazuje się, że zamachowiec miał poglądy skrajnie lewicowe, popierał LGBT, chodził na marsze za aborcją i był antyklerykalny do tego nosił rurki i malował paznokcie na czarno. Oczywiście fake media jak BBC i CNN od razu podchwyciły narrację ministra i w świat poszła informacja o prawicowym zamachowcu. Teraz szykujemy materiały aby ośmieszyć tę kłamliwą narrację i walczyć o prawdę i uczciwość w mediach.
To wszystko wydarzyło się od wczoraj.
Cztery dni do dnia z ultimatum prezydenta, kiedy rozpęta się piekło. Pilnujcie razem z nami aby nie ukradli nam wolności w Polsce.
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This is a formal request for Susie Wiles and James Blair to stop harassing me with texts and calls.
If there is a factual inaccuracy in what I said, send it to me in writing and I will vigorously correct and apologize for any misstatements. I will note that everything I said is substantiated by other senior officials.
If you want to file a lawsuit and get into discovery of whether it’s provably true that Ballard and Continental had an undue influence on the White House policy process, do it.
I believe we are in an existential moment for the country, and Americans were owed an honest accounting of the past two years so we identify the problems we need to move on from.
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God bless and protect you all🇵🇱! Provide them the Armor of God, Lord... help them defeat the evil one and his minions.🙏🏽
MAHA is about to get a big boost!
Stephen Miller is 100% committed to the MAHA Movement. It’s one of the many things we bonded over as friends and fellow parents to young children. I am so excited to see all that the White House and @SecKennedy accomplish in the next two years to make our country healthier.
