Elizabeth Knopf (@leveragedupside) header
Elizabeth Knopf (@leveragedupside) profile picture

Building AI Tools for SMBs | Investor| 6 SaaS exits via +$40M invested | 🇺🇸🇮🇱✡️ Prev: Axon, Rocket Internet, SecondMarket, OpenView VP,O(n^2) startups

Scottsdale, AZ
Joined January 2009
Photo by Elizabeth Knopf (@leveragedupside)Photo by Elizabeth Knopf (@leveragedupside)Photo by Elizabeth Knopf (@leveragedupside)Photo by Elizabeth Knopf (@leveragedupside)Photo by Elizabeth Knopf (@leveragedupside)Photo by Elizabeth Knopf (@leveragedupside)Photo by Elizabeth Knopf (@leveragedupside)Photo by Elizabeth Knopf (@leveragedupside)Photo by Elizabeth Knopf (@leveragedupside)Photo by Elizabeth Knopf (@leveragedupside)
With some new followers, I want to re-intro myself... Current: Buying SMBs + Help SMBs be "Exit Ready" Here to share: +15 yrs in the trenches of investing/operating tech companies... -Invested >$40M in SaaS with 6 exits (1 IPO) -Scaled a 9-fig Tech Co to >$1Bn in ARR -Launched Ecomm Marketplace in LatAm to 7fig in 9mo -Many Tech Startup WINS and FAILS -Scaled a sales engine to sell billions to the gov't -Built B2B Ecomm channel to 8-fig in 2yrs If you follow, you'll get a 'lil tech (startups to public co) a 'lil finance (VC, secondaries, M&A) a 'lill ops (scaling tech co's) mixed with a cocktail party... Sample of my good-trouble stories: -Hitchhiking got me a Silicon Valley Fintech job -Bribing an int'l officer to close a 6-fig deal -My experience of Brian Chesky as my AirBnb host -How I drove the CEO of Oculus VR thru a funeral procession in a graveyard accidentally -Mistakes not investing in companies now worth >$3Bn -How it feels to be shot by a TASER ("exposure") -Wrote the longest post on Quora but it got deranked for its length :( If you meet me or talk to me, I'm a ball of positive energy and always try to create value or connect people. I come from abundance... So...I know we just met, BUT I have an ASK... Tell me your problems...so I can share value to help publicly
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Be a maker not a taker.
Humans were designed to create. This is why you get depressed when all you do is consume.
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If you think you’re behind in AI, this convo will calm your nerves. TLDR; “enterprise is still a mess” Check out @runlayer solving a key issue in the enterprise. Worth a listen.
Always happy to talk about how much of a mess enterprise AI actually is. We definitely have AI-pilled enterprise customers, but most companies out there are scrambling. Thanks for having me. teapawt.net/ThisWeeknAI/status/211…
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CEOs, Take these threats seriously. Past $10M in revenue, you are no longer hunting. You are being hunted. Protect your family, team, and company. Today an attacker only needs 20 seconds of your podcast audio to clone your voice and call your CFO for a wire. Every security control that relied on "I'd recognize his voice" is dead. At my previous company ($84M), we learned the hard way what single points of failure look like: - 90% of our revenue ran through 1 Stripe account when a 30-day termination notice landed - Our 1M-person email list went dark overnight - Our website was built on depreciated code that needed to be rebuilt fast - Austin went through a snowpocapyse where 50%+ of our team was affected (we had to send out rescue teams to deliver clean water because pipes were frozen) Every 6 months, I make the CEOs I coach run a Black Swan Committee with one question: "If I gave $5M to our worst enemy, how would they take us out?" Then we lock down the protections in Notion: Identity & Access 3 YubiKeys for the CEO (carry, home safe, off-site). Zero SMS 2FA on money, email, or domains. 2 owners on every root account. AI Fraud Defense Spoken code words for the exec team and family. Dual bank approval over $50K. No wires after 3pm Friday. Quarterly deepfake drills on finance, engineering, execs. Financial Barbell 6 months opex across 2 banks. No payment processor over 60% of volume. $1M+ liquid outside the business (90% boring cash, Treasuries, and physical gold/silver across 3 locations). Continuity & Bus File 3-2-1-1 immutable backups tested quarterly. Email list exported to cold storage monthly. 72-hour incapacity clause naming an interim CEO. 30 Days of Not Needing Anyone Water, food, solar/battery, Starlink Mini, go-binder, and small bills at home so your head stays clear in a crisis. Make sure your execs are protected too. Growth is the Operator's job. Protection is the Architect's.
JUST IN: 🇺🇸 Former FBI Deputy Director Dan Bongino tells Americans to take 30-day emergency preparedness warnings seriously.
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My United Healthcare insurance jumped 40% 🤬🤬🤬🤬🤬🤬🤬😤😤 Who is happy with their plan for healthy family?
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Yes @CoFoundersNik ! Elon qt! 🙌🙌🙌🙌🙌🙌🙌🙌🙌🙌🙌🙌🙌🙌
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This resonates.
Replying to @rileybrown
every week i switch ai tools, every friday i'm back. my bank statement reads like a changelog
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More cyber insights
I’ve been hearing so much about this in the last 72 hours. It started when our most technical partner (@pzakin) sat down with our leadership team and talked through the risks the industry faced due to accelerating AI models and poor readiness / defense. So I started reading as much as I could but so often it’s hard to separate scare from reality. Y2K from Covid. It seems more like the latter risk level. I don’t have answers but it does seem like the next 60 days will be relatively tumultuous as we work through it. I’m grateful that leaders like Nikesh are stepping up to share their thoughts. I hope more will. I suspect many are also deeply planning how to help and what to do about it. Personal obvious small personal steps - 2fa everywhere with Authenticator - seriously hardened passwords behind one hardened one in a trusted password manager - at minimum some basic home prep (water, food, etc)
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With your family develop a “safe word” to identify each other.
The perfect storm is frontier models finding obscure security vulnerabilities at breakneck pace while voice models become indecipherable from human speech. When a model hits a roadblock, it will just spoof Caller ID as your bank and call you, pretending to be your banker.
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Worth reading on the cyberattacks from Palo Alto Network CEO 👇
It's been an eventful week. Multiple vulnerabilites in Internet facing software, coding repositories, examples of agent behavior that seem concerning and a flurry of security specialists with solutions that can partially solve your problem. There in lies the challenge. Given the state of IT and security infrastructure, no one solution works. Let's break it down: 1/3 1. Vulnerabilites are being found and will continue to be found as models get more capable, the fragmented nature of the effort denies us the opportunity for a comprehensive find and replace option. 2. Even if all vulnerabilities could be found instantly and patches available - we will be reliant on the ability of enterprises to deploy all these changes at speed. It is not clear what the collateral impact of all these patches will/could be to our infrastructure of deployed en masse. We will need a hybrid patch approach. 3. Virtual patching(VP) is needed in conjunction with direct patching but for a comprehensive (VP) solve you have to be lucky enough to have "modern frontier defenders" (Cyber companies that have vaulted infrastructure that can create patches at speed and push content rapidly to protect their customers) you need them for your network traffic, your traffic to applications on the cloud, your WAF, your end point. 4. There will continue to be patches that will need to be deployed directly but virtual patching will take the heavy load off. 2/3 Medium term solve: Unfortunately token economics and current cyber architectures will not allow for defender swarms to contend with an offensive attack launched using agents. (Some x pundits who aren't steeped in cyber should take heed). Yes, theoretically we should aspire to have these agentic swarms defend us when we are under attack, unfortunately an attack is a sniper moment, chained vulnerabilities, cloaked attack followed by swift exfiltration. It's a speed program not a brute force problem. To solve for this, enterprises need to get their SOC architecture right, logs, feeds, cyber products orchestrated via a modern SOAR for swift response. Only then can we deploy agents to detect and remediate. In addition, enterprises need to modernize and dare I say platformize their perimeter stack to ensure consistency. Unfortunately, enterprises still seem to not see the urgency across the board, decisions are stuck, CIO/CISO's have a lot on their plate. While some honestly have bit seen the scale of such a problem before and it's hard convincing the organization that one needs to open the floodgates on modernizing the IT and security infrastructure. So we will continue to see environments being brought down to patch today it's for PHP, tomorrow it will be for the next one. 3/3 AI deployments are the"wild wild west" - LLM capabilities are expanding faster than we can build products to secure them. Sure an agent will jump across guardrails in a research lab, which is a lesson for all of us to deploy agents securely. But there is a lag between the discovery, the availability of that in a public model and the time needed for the cyber industry to build governance or an antidote. And no, dear frontier lab friends, the world cannot just trust you to build the solve. The infrastructure industry in tech builds and the cyber industry secured and provides assurance to the boards and organizations around security and safety. AI security is the new attack surface. CEOs (present company included) want AI adoption, getting the pace of adoption wrong could be the last decision we make, at the same time "deploying it wrong" could have the same consequence. There are billions of dollars being spent on coding, is your coding harness secure? Start there. If agents can jump guardrails, they can hide stuff in code. Validate business outcomes needed, test your user case and ensure agentic deployments are well guard railed. Deploy a second set of eyes to watch your deployments for drift, compliance and verifiability.
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Do this. Stay safe.
PSA: This week was kind of a turning point for AI and cybersecurity. Please take this weekend to do some simple cleanup for your family. Some suggestions: - Set up a password manager like 1Password and give your spouse or partner access to a shared vault. Teach them how to use it. - Update your passwords for critical stuff - your email account, your bank or financial stuff, etc. Store in your password manager and use the strongest password you can. - Use two factor auth for everything you can. SMS is not ideal although better than nothing. Google Authenticator or a passkey is better. Hardware key is safest.) - Add a sim pin to your phone. Makes it harder to sim jack. - Update your phone and your computer to the newest releases. Turn auto-updates on. - Freeze your credit - takes 5 minutes. - Get an IRS Identity Protection PIN. - If you’re using claude code or have AI agents that browse the web, they’re probably using Node.js. It’s also vulnerable. Update claude code, update node on your machine. - If you’re building stuff on your computer, ask claude or grokbot (which is connected to twitter and likely has the most current info) to audit any of your repos for vulnerabilities. Ask grok to make it a scheduled task so it can do this daily - things are moving very quickly in the space right now. - Consider some light resiliency stuff. This probably sounds silly, but it sounded silly at the beginning of covid too. Having printed out copies of important stuff - especially financial accounts. Having some cash on hand. Having some shelf-stable food and clean water or a water filter. Having a map. Having a generator that can at least power your fridge or some devices. Cheap insurance. Again, I don’t want to alarm people, but I was taught that you should have a Secure plan, a Comfortable plan, and a Wealthy plan. And it seems pretty clear the secure plan needs to now factor cybersecurity risk as a legit threat. Take a weekend and shore yourself up.
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here's my new SECURITY STACK: 3M on-prem, fully air-gapped, protected by the dog
Every security team this Black October, played by the cast of Silicon Valley: "cut the power to the building" also... we need a reboot of silicon valley.
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Every security team this Black October, played by the cast of Silicon Valley: "cut the power to the building" also... we need a reboot of silicon valley.
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Blogs are back…just for the agents.
traffic from ChatGPT is skyrocketing on my apps and Ilias shares a gem here this is such a good framework side note: i looked into it and blog posts are 73% of what AI looks at when replying blogging is faaarr from being dead
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Elizabeth Knopf retweeted
Every enterprise employee basically has an unsecured extension of themselves via their agents. Full disk and accessibility access are a gnarly combination of: - all or nothing - granted per app, not per task - permanent until someone revokes them So now, you fix one bug once, and every task after that has whatever permissions you granted. Importantly, the problem isn't about agents acting as you. An agent should inherit the caller's identity, and that's the setup we use at Runlayer. The problem is an agent inheriting the user's entire reach, again and again, for any action. What’s missing is access scoped to the task: what the agent can touch, for how long, checked at the moment it acts. Until the OS gives us that, start by finding out which agents already hold these grants. h/t @sriramk
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Muse can go to your fav YouTube influencer and build out recipe and workouts. Then it’ll… Put it on your calendar Feed it to you every morning Give screenshots of each move Ask you for tracking what you did (or didn’t do) Then have it meal plan with grocery list (and even shop for you). Inventory uplevel: I’ve also started adding photos of fridges and pantry for current inventory and then capture receipts from the store. Meal planning was one of the first tasks ~2yrs ago when I started building these but the ease of Muse, Grokbot, and Dots is an upgrade!
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AI Parenting WIN: Parent-teacher conferences.... Dots booked my priority time slots for parent-teacher conference while I was on a call! Every year, the time comes when you have to book Parent-Teacher conferences. Always... a coordination annoyance. Once you figure out a good time, you get an error that it's been taken. The process starts over until you end up with a 5pm slot that conflicts with transporting kids to extracurriculars. Of course, the fellow parents in my kiddos' classes are type-A... eg HIGH COMPETITION for "convenient" times! So... I had notifications on watching for the email and already had our calendars connected and time guidelines (didn't know exact days/times until they shared the email). It signed up on SignupGenius and saved calendar invites. I was on a call at the time. If my agent hadn't done this, I would've once again had random, inconvenient time slots. This is one AI hack I WON'T share with the moms at pickup today.
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The most important AI lesson is the same lesson I learned as a manager. My project agent told me my first product was done. My content agent had already drafted the launch posts in the same turn. Then my QA agent checked it against what a paying customer would actually get. Missing competitor listing links. Wrong file paths. A skipped comparison sheet. The list goes on... Its verdict became a label I still use: "Demo-ready. Not monetize-ready." Nobody was lying. Lesson: they were using two different definitions of done. Managers solved this decades ago. Definition of done. What success looks like. Goals and results, the MBO and OKR way. Before anyone starts, you write down how you'll know it's finished. Evals are the definition of done for AI. Two examples from builders this week (their claims, not my tests): 1/ A WhatsApp lead-reply bot (@denispo_). The demo was approved in June. Real leads broke it: 30-word answers, the wrong language on voice notes, chatting with people who were never buying. Now it's on version 4.7. Each of those breaks is an eval: one sentence and one question, language by country code, go quiet on non-leads. 2/ An HVAC booking agent (@serviceagentai). "Booked" isn't done. The right job type, the right tech, buffers and travel time checked before a slot is offered. That's the eval. How I write evals now: 1. Write what done looks like before the agent runs. 2. Check it against what the customer pays for, not what the builder meant. 3. Turn every real failure into a new check. 4. Once the checks are good, stop gating everything and watch the data. The human is the bottleneck. Good evals are how you stop being one. What's your definition of done for your bot?
🤖 Made with AI
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Elizabeth Knopf retweeted
Next year, I will give one of my SpaceX shares to every kid in America. This will be the first of many.
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