Co-Founder & Chief Purpose Officer @ Activate HQ
New York City
Joined August 2009
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- Following723
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Alexis Maida retweeted
We are excited to announce an ongoing series from our Co-Founder and Chief Purpose Officer, @leximaida , and her team on influencer management and operations best practices. The first topic is how to properly plan for success by aligning on purpose, goals, and projections.👇
Alexis Maida retweeted
👇Harvard University’s Ash Center for Democratic Governance and Innovation study helps validate that celebrity influencer involvement leads to increased civic participation. 👏
ash.harvard.edu/resources/ce…
Alexis Maida retweeted
Activate's CEO, @earlsa, shares his views on TikTok and the presidential election in @JonVanian CNBC article. Let us know your thoughts. Will Trump join TikTok?
Biden says he'll ban TikTok if Congress passes bill, but he's campaigning on it until then cnb.cx/3TqIUxi
Congratulations to the cast and crew of #AmericanFiction on their 5 Academy Award nominations: Best Picture, Best Actor (Jeffrey Wright), Best Supporting Actor (Sterling K. Brown), Best Adapted Screenplay (Cord Jefferson), and Best Original Score (Laura Karpman). 🙌
Women have gained ground in the nation’s highest-paying occupations, but still lag behind men pewrsr.ch/3FG0KEM
6 signs you may have a narcissistic boss — and what to do about it businessinsider.com/signs-of… via @businessinsider
The gap persists even as women today are more likely than men to have graduated from college, suggesting other factors are at play. pewrsr.ch/3Za6lLv
Carnival Cruise Lines discovers the power of ‘granfluencers’ and TikTok insiderintelligence.com/cont…
Content creators surge past legacy media as news hits a tipping point washingtonpost.com/technolog…
Alexis Maida retweeted
Grateful to @WSJ @LoriIoannou1 for sharing our data 👇 & CEO, @earlsa in “Forget Retirement. Become a Social-Media Star Instead”
Brands embrace top grandfluencers as "74% of their followers are 18-34 with higher than average engagement rates"
wsj.com/style/retirement-soc… via @WSJ
Forget Those ‘Lazy Girl’ Jobs: Women’s Ambition Is Higher Than Ever, Landmark Report Finds via @forbes forbes.com/sites/maggiemcgra…
The Long-term Business Case for Corporate Purpose knowledge.wharton.upenn.edu/…
Alexis Maida retweeted
Congrats to Magnolia Garcia on your promotion to Relationship & Research Associate! Magnolia's expertise on our Creator Database & Tech Platform plays a key role in identifying authentic creators and measuring their impact across a wide range of client KPI's for our campaigns!
Alexis Maida retweeted
It’s @USOpen time. NYC area friends, check out the @CocoGauff #CocosCourt pop up @newbalance Flatiron store. It ends tomorrow.
All aces from our creator partners @oliviaamcdowell & @thekatieromero for capturing such compelling content from the event with @WomensSports_TV
Alexis Maida retweeted
We celebrated a @Chewy Showcase event in Manhattan with some amazing pet parents including @nicpellegrino , @The_doggie_days , @stylesprinter, and @urbanpugswag
Huge props to @Chewy for creating such a special event! #influencermarketing
Preserve the Charm of Cutchogue, NY - Say NO to Zoning Change! - Sign the Petition! chng.it/QtwSnGc2rV via @Change
Alexis Maida retweeted
We are thrilled to welcome @AshleyLyonwood to our team as a Relationship Marketing Manager! Ashley brings a wealth of qualifications, skills and experience, and her ability to manage campaigns for both our partners and creators is unparalleled.
Alexis Maida retweeted
Instagram users can now include up to three collaborators on any feed post or Reel!
This opens new opportunities within influencer marketing strategies, and we’re excited to explore with our cause creators and partners!
socialmediatoday.com/news/in…
