Run Two Peas Abroad (500k travel account). Building Creator Roam and posting how we automate as much of the business as possible with agents.
SE Asia
Joined February 2014
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Seeing so many people complain about Instagram's new long form push and how it won't be immediately monetized.
They're a victim of YouTubes predatory tactics and don't realize it.
YouTube pays creators ad revenue from ads they display on their videos while destroying any sort of freedom to negotiate deals and work with brands directly.
YouTube adds features like the one-click to skip a sponsored segment which halved the value of a brand working with a YouTube creator directly since the majority of their promos now get skipped in 1 click. This forces brands to either advertise directly on YouTube or work with creators directly on other platforms like Instagram.
So by creating on YouTube you'll be fully reliant on YouTube's Partner Program as they build features to destroy your value as an individual creator. You'll be dependent on YouTubes algorithms to decide who can watch your content, which ads they'll run on it and how much they decide to give you.
Instagrams not perfect either and I'm not saying they shouldn't pay creators an share of the profit their ads make. But they're not trying to make you dependent on them.
Just added our Brand Reports feature to Creator Roam.
Travel creators can share a page with brands they've working with that has all of the content they created for them along with auto-updating analytics.
Doesn't seem like other creators do a post-campaign report and it's definitely helped us land repeat/long term deals.
Looking for some creators who's audience is other travel creators.
We'd love to hire you for some promotions!
Let me know if you're interested 😊
Love that TikTok is boosting our content for being helpful.
Great idea to help combat misinformation by boosting helpful content.
And I like the clear explanation of why they decide to boost each post:
"~96 people found your post helpful through search and shares. Keep posting quality content to make an even great impact."
They even show some examples on what they're looking for as well.
Every day there's an update for Cursor & Grok Bot, it's incredible the pace of progress.
Might have to set up a Grok Bot just to summarize all of the new changes coming out 😂
If you're not calling your Bots you're missing out.
It's genuinely so good now. So fast and the multitasking mid-call I've noticed lately is amazing.
I'll go through a point on the call that the Bot then starts researching while we discuss the next point. When they've completed their research they bring it up so naturally "The research just came back from point 1 earlier, should we go through it now or carry on with point 2?"
Gmail's cancel/undo send has been a life saver so many times.
But the only time I ever use it is from accidentally pressing ⌘ + enter and for some reason Gmail doesn't let you disable the shortcut! 😠
Bing Webmaster Tools AI Performance insight is so helpful!
For our Vietnam travel blog they're recommending that the top queries to target are about locations not in Vietnam and apparently in different languages? 🙄
Great insight Bing!
19 brands registered for our upcoming travel brand directory.
We've sent 36 invites to brands who reached out to work with us on our travel accounts so far. 19 have already submitted their campaign details (52% conversion rate).
Some fun stats:
- 8/19 are looking to pay upfront for content
- 2/19 are offering commission on bookings generated
- 9/19 are looking for gifted products/services in exchange for content
We're aiming to open this brand directory to our creators on Creator Roam early November. The goals still 100 brands submitted on launch 🤞
We get 50+ brands every week asking Two Peas Abroad to promote them.
Of course we have to say no the most of them. We post, at max, 1 sponsored/branded video per week which allows us to be really specific with the brands we work with.
But saying no to so many felt like a waste. These are all brands actively reaching out to creators and already understand the value of social media marketing.
So now I've started building a brand directory. Brands we're not working with get a message saying they can submit their details into this directory so Creator Roam's 1,900 travel creators can reach out for potential collabs.
The brand still gets a creator to promote them and our users on Creator Roam get direct access to brands who already value social media promotion.
Just built it today and tested it on 15 brands so far. Within the first 3-4 hours we've had 3 brands immediately submit their details and 1 ask for more info.
So far so good, next step to try and automate it with our Grok Bots.
The updated Insta360 Studio app is amazing for our short form videos.
No need for breakpoints to apply dewarp + change perspective for the whole short all at once makes it so quick to process all the clips.
We've added our own personal media kit as an example on the landing page too
Basically all menus in Vietnam have images of their dishes.
I love it, this should be the norm in every country.
And it shows our live affiliate performance too.
Integrates with @Travelpayouts to show a creator's performance directly on their media kit to show brands immediately that our audience actually books our recommendations, not just likes our videos.
