The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand. brandingstrategyinsider.com/…

Could breaking up Mattel unlock shareholder value while weakening the very brands it hopes to monetize? Our latest Branding Strategy Insider article examines what Wall Street may be overlooking about Mattel's brand value. brandingstrategyinsider.com/…

PepsiCo lowered prices on some of its biggest Frito-Lay brands after consumers pushed back. Now some of those prices are going back up. At what point does a loyal customer decide a preferred brand is no longer worth the premium? brandingstrategyinsider.com/…

Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming. brandingstrategyinsider.com/…

People want greater control over their choices, their information, their money, and their lives. And that creates a challenge for marketers. brandingstrategyinsider.com/…

Apple has long understood something different: creativity is not an output. It is a strategic input. #BrandStrategy #InnovationStrategy #CreativeLeadership #MarketingStrategy brandingstrategyinsider.com/…

Twenty years ago, Branding Strategy Insider began with a simple ambition: create a place where the best thinking about brands could be challenged, shared and put to work. brandingstrategyinsider.com/…

Gap gave people the freedom to take universally available basics - jeans, T-shirts, khakis, denim jackets - and make them their own. Individuality and belonging at the same time. But over time, Gap drifted away from its powerful brand idea. brandingstrategyinsider.com/…

For decades, marketing has been built around a familiar ambition: make people want more. More food. More purchases. More screen time. More experiences. More occasions to consume. But what happens when people increasingly want less of more? brandingstrategyinsider.com/…

Brand is not a communications layer. It is one of the most valuable intangible assets a business owns. In this Q&A on Branding Strategy Insider, I explore this and more with Paul Friederichsen. #brandstrategy #brandmanagement brandingstrategyinsider.com/…

Brand loyalty changes the economics of growth. When genuine preference grows, something more consequential happens: customers become less price-sensitive, buy more, try more of what the brand introduces, and become more profitable. brandingstrategyinsider.com/…

“Turnaround” used to describe an emergency intervention. Now it sometimes sounds like a permanent business strategy. brandingstrategyinsider.com/…

Consumers increasingly expect value not just from what they buy, but from every moment they spend getting there. brandingstrategyinsider.com/…