Sid

The first "How To Lower Your CPMs" video that's actually helpful lol. Good stuff as always @Whiskeyatx youtube.com/watch?v=SjQu7tHz…

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This guy is such a fraud. The NYC mayor makes around $250k a year and there’s a bill poised to be passed by the City Council right now that would raise it to $300k

If you are not hiring in South America you are fumbling so hard. Not even because the win win cost of living arbitrage - valuable, but still small potatoes. The talent to dollar ratio is ridiculous. Brazil has been the best to me; can confirm the cracked Brazilian stereotype, have two of them on my team and they are nothing short of rockstars. I use paired exclusively - this is not a paid promotion at all - message @charlie__chang to get started

Brooklyn. On Meta since 2015, $50M+ of your own money in the arena. Your creative religion: core benefit + bad alternate + objection handlers. Everything else is cope. ABO guy who thinks CBO is for the scared. And it all started with bowls and bongs.

I see a lot of discussions on the overall poor performance, but zero mentions of the macros. The consumer sentiment is at an actual all-time low right now since it began recording in the 1970s. [1] The sentiment dropped rapidly around March, at the exact same time when "Meta changed attribution". Hmmm..... I can hear already: "macro doesn't matter! Just be a chad brand and scale through it!" Both these positions are true *at the same time*. MACROS MATTER. CHAD SCALING MATTERS MORE. Yes, pragmatically, as a founder, you should mostly ignore macro factors in your business strategy. Fundamentals of commerce/PMF have very little relationships with macro variables. But in practice, it does NOT mean chad scaling brands won't feel the impact. It just means that your growth rate needs to be able to withstand the additional downward pressure (i.e. chad brand scaling at 200% YoY is now scaling 100% YoY. Weaker brands at 50%+ YoY is now -20% YoY, which leads to FUD) It's okay to hold multiple conflicting views at the same time. The world is complex, and your brand's outcome is a vector sum. FLIGHT TO TRUSTED BRANDS During economic downturns, capital flows to safer blue chip assets; this is a well-known dynamic called "flight to quality". Consumers are the same. They will favor trusted brands with an established history. We all agree "brand" is a moat, this is the time when that moat shines, duh. If not now, when? At the same time, turns out rates are NOT going down. That whiplash is real and is scary. The people are really struggling right now, and they have never really had a break since 2020. Meanwhile 401k hardship withdrawal is at ALL TIME HIGH ever since record began [2]. Do you understand how bad it is for people to have to withdraw their 401k early? This is their life savings we are talking about. Things are bad. They aren't going to buy from your little brand (myself included) that is still discovering PMF. TSUNAMI STONES Blah blah blah, so now what? There are tsunami stones on the Japanese coastline that are ancient markers placed by survivors warning future generations not to build below a certain line. After enough time, people forgot why the stones were there, until it happens again. Our memories are shorter than ever before! Consumer sentiment has hit all-time lows before. 401k withdrawals have spiked before. Trusted brands have survived every one of those periods. Weaker ones didn't. The lesson isn't "panic" or "ignore it." It's that this is the baseline you should have always been building for. Build your brand as if this environment is permanent even though the bad times won't last forever. Because eventually, it always returns. 1. fred.stlouisfed.org/series/U… 2. money.usnews.com/money/retir…

I made my first $1 online spamming peoples DMs with blog articles I wrote I can't believe I'm saying this, but 23 years ago. Something in me broke. In a good way. Within 12 months I was running PPC arbitrage between 7search and parked domains on Sedo. Bidding on keywords on 7search, sending traffic to parked pages with a search engine on them. 12 months after that I was posting 5,000+ ads a day on Craigslist. Rotating proxies and PVA (phone verified accounts), and sending people to affiliate offers. All of a sudden a $17K wire hit from a CPA network called Neverblue. I realized I was getting paid more per lead than anyone I knew on FreeCreditReport.c0m. So I started brokering them. Getting paid $45 a lead and paying out $28. This became LiquidOffers.c0m, a small CPA network that my partner and I sold to Empyre Media, for a comically small amount of money. Changed my life forever. Of course I blew every penny of it and became a nightclub promoter for 6 years. But that's a story for another day. That first dollar led me to building and selling DMO for $30M, buying Blue Angles Hearing and selling it to OpenStore. Mentoring at Techstars and Google ...it led to everything. I cannot tell you the magic of making your first dollar on the internet. The 2nd and 3rd order effects can change your life forever. I urge you with every fiber of my being to start if you haven't already.

2019: "If you need a 4x ROAS, you can't scale" 2022: "If you need a 3x ROAS, you can't scale" 2024: "If you need a 2x ROAS, you can't scale" 2026: "If you need a 1x ROAS, you can't scale" Anyone notice a pattern? At what point does this shift from advice to gaslighting?