We can’t wait to share this one with you! Tomorrow, we’re taking a deep dive into the @Tesla Cybercab, exploring the engineering, design, and technology behind it. Stay tuned!

From AI insights to practical engineering applications. Munro & Associates and A2MAC1 will bring together AI technology, benchmarking intelligence, and engineering expertise at the Customer Insights Center on Thursday, October 29, for the Artificial Intelligence Workshop. The workshop will feature A2MAC1’s new AI Assistant and Cost Measure Ideator, alongside Munro’s AI tools and CIC parts display, with a focus on applying AI to competitive analysis, cost optimization, and product development. Register for the workshop: a2mac1.zoholandingpage.com/e… #ArtificialIntelligence #Automotive #Engineering #Benchmarking #A2MAC1 #Munro #MunroLove

Designing the next generation of driver controls. At Vehicle Tech Week North America, Carl Crittenden, Lead Engineer at Munro & Associates, will join the panel discussion How the Digital Cockpit Revolution Is Transforming the Steering Wheel. The panel will examine how software-defined vehicles and digital cockpits are changing steering wheel design, the role of the steering wheel in the vehicle’s human-machine interface, and why OEMs are prioritizing new approaches to controls and interaction. Join Carl and other industry experts on Thursday, October 29, at Vibe Credit Union Showplace in Novi, MI. Register at: register.visitcloud.com/surv… #Innovation #Automotive #Manufacturing #Engineering #LeanDesign #VehicleTechWeek #Munro #MunroLive

At the @GM Forward event.

SAA 10th Annual Materials Innovation Summit | Materials. Decisions. Performance. Join us Wednesday, November 11, at Munro & Associates for the SAA 10th Annual Materials Innovation Summit, bringing industry experts together to discuss the materials shaping automotive design and engineering. Abey Abraham, Head of Consulting – North America at Mobility Global, will discuss lightweighting and efficiency, while Ram Iyer, Manager, Expert, Global Research & Development at ArcelorMittal, will focus on steel and its role in automotive materials innovation. From reducing vehicle weight to advancing material applications, these sessions will examine how material selection shapes vehicle design, performance, and cost. Interested in attending? Use code T29KZR1O to RSVP. us.list-manage.com/MztBvGjj1… #Materials #Innovation #Automotive #Manufacturing #Engineering #LeanDesign #SAA #Munro #MunroLive

Turning data into decision-ready insights. At Munro, we believe that the best engineering decisions are driven by a combination of deep technical understanding and reliable benchmark intelligence. That's why we work closely with A2MAC1, a global leader in automotive benchmarking and engineering insights. With 29 years of experience, a global presence, and data from more than 1,200 torn-down vehicles, A2MAC1 helps OEMs and suppliers understand the technologies, design choices, and cost drivers shaping the future of mobility. With a dedicated presence at the Munro facility, our teams collaborate on customer workshops and joint content, bringing together benchmarking intelligence, cost engineering, and manufacturing decisions. Learn more about A2MAC1 at a2mac1.com #Benchmarking #Automotive #CostEngineering #Innovation #Teardown #A2MAC1 #Munro #MunroLive

Spent the day @Tesla doing a deep dive on the @robotaxi!

🔁 Repost from Jordan Arocha, President of Munro & Associates Innovation starts with an idea. Execution determines its value. Today, we hosted MEMA Original Equipment Suppliers' Advanced Technology Council Q4 Meeting, bringing industry leaders together to discuss what makes an innovation vehicle-ready. During the fireside chat, I joined Jeff Miller, Semiconductor Technology Cost Lead of General Motors and President of SPCEA, and Eric Gierahn, Engineering Group Manager, PPCO – Electrical, AV, Fuel Cell & Advanced Technologies of General Motors, to discuss what it takes to move technology from prototype to production. From vehicle architecture and system integration to cost and early supplier involvement, the decisions made early in development shape what is possible later. A promising technology is not enough. It has to work within the vehicle, meet production requirements, and deliver value. The goal is not simply to add technology. It’s to make better products. Thank you to MEMA Original Equipment Suppliers & Danielle Momany for bringing the industry together for this discussion. #Automotive #Innovation #VehicleEngineering #AdvancedTechnology #LeanDesign #MEMA #Munro #MunroLive

Watching a Munro Live video about the @tesla_semi while riding in a @robotaxi.

Just landed in Austin and immediately jumped in a @robotaxi!

Eric is usually the guy behind the camera, but this time he stepped in front of it to review the Rivian R2! Full video is on our @YouTube channel.

We’re excited to partner with Vehicle Tech Week North America, October 27–29 in Novi, Michigan! We will be hosting an interactive workshop focused on HMI, interior, and instrument panel optimization, exploring how smarter design decisions can improve the in-vehicle experience while reducing cost and complexity. @CCrittendeniii will also join a panel discussion on how digital cockpits are transforming steering wheel design, functionality, and vehicle controls. Register: register.visitcloud.com/surv…

Engineering excellence, proven under pressure. Pratt Miller brings expertise in vehicle engineering, simulation, prototyping, testing, and validation. Their team takes programs from concept through development and into low-volume production, with a focus on the engineering decisions that determine performance. With experience across motorsports, defense, robotics and advanced mobility, Pratt Miller applies that expertise to complex vehicle programs where performance and validation matter. This aligns with Munro’s focus on benchmarking, cost engineering, and manufacturing, bringing engineering and manufacturing considerations into product development. Learn more about Pratt Miller at prattmiller.com #Engineering #Motorsports #ProductDevelopment #Innovation #VehicleEngineering #PrattMiller #Munro #MunroLive

We’re proud to celebrate Jordan Arocha on his achievements and his recognition as a 2026 Crain’s Detroit Business 40 Under 40 honoree. Jordan has made a strong impact at Munro & Associates through his work, leadership and commitment to excellence. His approach reflects the standard we set at Munro. Challenge the conventional, focus on the problem and find a better way forward. We’re proud to see Jordan recognized among this year’s 40 Under 40 honorees. Read Jordan’s full profile from Crain’s Detroit Business: crainsdetroit.com/reprints/4… #Innovation #Manufaturing #Enginneering #LeanDesign #40Under40 #CrainsDetroit #Munro #MunroLive

Turning vehicle technology into engineering decisions. At Vehicle Tech Week North America on Wednesday, October 28, Connor Riegle, Senior Industrial Designer, and Carl Crittenden, Lead Engineer, will lead Where Controls Meet Intent: Industrial Design for the Agentic Cabin. Connor and Carl will examine how physical, digital and hybrid controls are shaping vehicle interiors, how agentic systems could change the cabin, and what those changes mean for the products being designed and engineered. The focus is on designing interiors that deliver customer value while remaining practical to build, validate and service. Interested in attending? Visit: register.visitcloud.com/surv… #Innovation #Manufactoring #Automotive #IndustrialDesign #Engineering #VehicleTechnology #Digital #LeanDesign #Munro #MunroLive