On a mission to help experts and influencers grow profitable YouTube channels with authentic, bold, creative content that makes a positive impact in the world.
Joined October 2022
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Liz Germain - YouTube Strategy retweeted
A fresh look is here. ✨ Jonathan Terleski, VP of User Experience, breaks down 3 major updates rolling out on @YouTube across mobile, web, and TV:
New Immersive Player: A cleaner, less cluttered interface so creator content truly shines.
Redesigned Library & Account: A simplified layout to find your watch history, playlists, and saved videos faster.
Refreshed Living Room Experience: Smoother navigation and easier access to YouTube Shorts and subscriptions on the big screen.
Liz Germain - YouTube Strategy retweeted
🚀 Custom thumbnails for Shorts are rolling out to all @YouTube Partner Program creators.
It’s one of the most requested features from @YouTubeCreators and gives you even more control over how your Shorts are presented. Excited for this one!
Liz Germain - YouTube Strategy retweeted
CEO of Beast Industries breaks down MrBeast’s $5B empire
“We have three divisions, our media division, Youtube, Youtube shorts, Tiktok, Instagram and Beast Games. All of the content is one division and that today is about half the revenue”
“The second division is our consumer products and services, Feastables being the anchor, the largest ethically sourced chocolate brand in the world. Our MrBeast Labs toy is now the #1 action figure in America, and we have Lunchly which is our snack product. In addition to our joint venture with Jack Links for Beef Jerky. We’re also launching a phone company ‘Beast Mobile’ and a financial services platform”
“The last division which we’re really excited about is building a two sided marketplace and a global creator platform, matching creators with Fortune 1000 marketers who wanna be able to access the creator economy”
Liz Germain - YouTube Strategy retweeted
Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. developers.google.com/search…
Liz Germain - YouTube Strategy retweeted
We've had a lot of questions about a pathway back to YouTube for some terminated creators to set up a new channel. This will be a limited pilot project that will be available to a subset of creators in addition to those channels terminated for policies that have been deprecated. More to come soon!
Liz Germain - YouTube Strategy retweeted
YouTube’s Head of Shorts just revealed how the algorithm actually works in 2025.
And Jordan the Stallion (20M+ followers, 300M likes) broke down how he built his empire from nothing.
Miss these 9 insights, and you’re leaving views on the table: 🧵
My YouTube channel hit 1k subs and I haven't posted a real video yet, but they're coming... someday lol #1kcreator goo.gl/VptRDI