VP Analyst and co-lead of the @Gartner_Inc Futures Lab. I cover customer data (#cdp), mktg analytics, martech. I am a Mom! @Wellesley/@medialab alumna. Ⓐ▼▲ Ⓐ▼▲
Corpus Christi, TX, USA
Joined December 2010
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Our new @Gartner_inc #martech survey found that folks use just 42% of their stack’s capabilities - a 16% decline in two years. Read more here: gartner.com/en/newsroom/pres…
Our 5 Futurist Mindsets, featured in @marketingdive
CMOs that can make decisions under uncertainty gain a competitive advantage according to #GartnerMKTG analyst @lizzyfookune. Read her @marketingdive byline on how CMOs can adopt the mindset of a futurist here. #MarketingStrategy #CMO bit.ly/44GQxlN
Lizzy Foo Kune 🏄♀️📊 retweeted
We hope you enjoyed Day 1 of #GartnerMKTG. Highlights from the day include:
✅ Opening keynote
✅ 2023 CMO Spend Survey
✅ 5 ways to advertise under adversity
✅ Creating a compelling narrative on the impact of #marketing
Learn more: gtnr.it/3Wz32gI #CMO
Lizzy Foo Kune 🏄♀️📊 retweeted
Are you headed to Denver for Gartner Marketing Symposium/Xpo? Check out these 6 steps to take before you arrive 👇 Want to see what is in store for this year's conference? View the full conference experience now: gtnr.it/3pZ5hgX #GartnerMKTG #CMO
Join me TOMORROW, May 3 at 10:00 am ET for an exclusive #GartnerLive on #marketing disruptions, rethinking customer obsession and breaking out of the cycle of more. Follow Gartner to tune in live: gtnr.it/MarketingGartnerLive #GartnerMKTG #CMO
I'm getting dressed up and leaving the soft pants at home for this, and you should too! gtnr.it/3Tcdl8w
I published this "return-on-effort" exercise like five years ago and still regularly attempt to triage life in a similar fashion. #LifeatGartner
Are you ready for machine customers? Don’t miss this! – at Corpus Christi, TX
Billions of Machine Customers are headed your way. Will you be ready? Free Webinar on February 16th 11a EST Your Next Growth Opportunity: Machine Customers gartner.com/en/webinar/45666…
Join @MarkRaskino and me as we talk about our new book When Machines Become Customers.
Lizzy Foo Kune 🏄♀️📊 retweeted
Lizzy Foo Kune, VP and Analyst at Gartner, explains two approaches to customer data collection. Learn more here: bit.ly/3Dkxv9E
Interested in hearing more from Lizzy Foo Kune? She is speaking at #IP2023 on Feb 7 and you can get access to her session by registering today.
Shared some insight about how CMOs can plan for digital twins of the customer when managing their organizations' first-party data collection in today’s @adexchanger: bit.ly/3XGydGA. Tune into my session at #IP2023 for more! adexchanger.com/data-driven-…
2023, getting off to a good start. Maybe it’s the year where we put people at the center of the decision in what #customerdata are collected and how they’re used. via @NYTimes nytimes.com/2023/01/04/busin…
Eagerly anticipating academia's take on issues in customer data, adtech, and privacy at #privacycon22 today... ☕️
FTC’s seventh PrivacyCon starts today at 9am ET. Follow #PrivacyCon22 to tune into the discussion! More: bit.ly/3NwgNs0
Tonight’s dinner plan: Pulled pork with a side of education for a 4 year-old of what capex and opex are. 📉
Follow me for more great #parenting tips.
Lizzy Foo Kune 🏄♀️📊 retweeted
My coauthor Joe Mariano and I are pleased to announce the 1st of 4 Orlando #GartnerSYM Socks MQs! This is the Platforms #SocksMQ with @salesforce @trailhead @tableau @ServiceNow @SlackHQ @Microsoft @Workday @googlechrome @MuleSoft @SalesCloud Congrats! ✨🧦
Come have lunch with @marty_resnick and I before the end of @Gartner_SYM! We’re talking #Metaverse at 12:30 on the Future Directions Stage in the Xpo. #GartnerSYM
👓Sci-fi prototyping at a #GartnerSYM? You heard that right! Join @marty_resnick and our colleagues TODAY at 12:40 at the Future Directions Stage @Gartner_SYM.
