Mostly tweet about golf, energy, electric vehicles or happenings in Atlanta. Former Director Brand Communications @SouthernCompany views=own
Atlanta, GA
Joined August 2008
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I did this for a 2yr term and learned about the transportation needs and plans for our city! Even
more exciting now with the new CEO named. Plus Marta upping their game for World Cup and beyond!
MARTA invites volunteers to help shape the future of transit!
Applications are now open for MARTA’s Riders’ Advisory Council (RAC), a volunteer group that provides valuable feedback on the customer experience and serves as a community sounding board for MARTA leadership.
RAC members have the opportunity to share perspectives directly with MARTA leadership, provide input on customer experience and major projects, learn more about MARTA operations, and serve as transit ambassadors at major events.
Applications are open now–September 25, 2026. Finalists will be announced December 7.
Apply today and learn more:
itsmarta.com/marta-rac.aspx
#MARTA #Atlanta #Transit #CommunityEngagement #RidersAdvisoryCouncil
SoDo moves forward post World Cup launch!
We don’t “pause” in ATL. We may let the market bake, marinate, and maturate, but pause is something we don’t do.
I love my hometown newspaper but the word “pause” here is inaccurate.
1. Construction for Ida’s Kitchen Counter diner is active.
2. Estrellita starts construction soon.
3. Leasing apartments now.
4. Leasing office space on Broad Street now.
Vibrant street life among the neighborhood’s new restaurants!
Zero pause.
Congrats to Notah Begay!
Congratulations to Notah Begay III, recipient of the 2026 Payne Stewart Award presented by Southern Company.
We are proud to recognize the four-time @PGATOUR winner and founder of NBIII, a national, award-winning Native-led nonprofit, for his long-standing dedication to the game of golf and his commitment to mentoring Native American youth and expanding access to the sport in their communities and beyond.
We invite you to learn more about this year’s recipient in the link below.
southerncompany.info/golf/ps…
Great soccer viewership: 30M!
(2026 Super Bowl 125M viewers; Masters 20M)
FIFA World Cup 2026: U.S.-Belgium most-watched soccer match in American TV history wsbtv.com/news/trending/fifa…
Well done @sodowntownatl !
This is our 30th edition of Show vs. Tell and our final one. The new monthly newsletter will focus on events, specials, programming, and more!
Show vs. Tell: Volume 3, Month 6 is out. Thank you for following along since the beginning.
linkedin.com/pulse/show-vs-t…
Lee Birdsong retweeted
Thank you showing up and showing out for team USA.
Back to the grind.
Back to the drawing board.
Back to putting in the reps.
U.S. Soccer has a new home in Atlanta and South Downtown is here to support every step of the way!
Lee Birdsong retweeted
NEW: MARTA has seen a major World Cup surge - 530,000 rides on Atlanta’s three matchdays. Sunday’s ridership was triple the daily average.
5 more matches in ATL. I’m very curious to see what Wednesday’s ridership looks like with the game kickoff at 6pm, middle of rush hour. – at Atlanta, GA
Lee Birdsong retweeted
South Downtown hosted another morning march of Spain fans to Mercedes-Benz Stadium — this time with more people and an energy many never thought possible in the historic neighborhood. bizjournals.com/atlanta/news…
Lee Birdsong retweeted
Stunning @FWC26Atlanta shot of Downtown last night. Atlanta is one of the world’s great cities—and the vibes are at highs unseen in quite some time.
Lee Birdsong retweeted
Spain officially arrived yesterday for the pre-game march. After the success, three more countries are in the works to have South Downtown be the jump off for their game day fan experience. Quite exciting!
Easy breezy!
🚆📱 Breeze just got better!
Breeze Cards are now available in Apple Wallet, making it easy, secure, and private to tap and ride using your iPhone or Apple Watch.
Riders on MARTA and regional partners (ATL Xpress, CobbLinc, Connect Douglas, and Ride Gwinnett) can add their Breeze Card and ride seamlessly across Metro Atlanta.
Plus, you can reload funds, buy passes, and renew tickets anytime right from Apple Wallet.
Learn more: itsmarta.com/marta-breeze-ca…
#BetterBreeze #LetMARTADrive
Bueno!!
It is official! The @AtlBizChron just shared that the country of Spain is setting up their fan HQ in South Downtown. The "House of Spain" or "Casa España" will sit right in the heart of South Downtown so players, official merch, and watch parties envelope the neighborhood. We are so excited!
An exciting day for @sodowntownatl !!
This morning @GovKemp and Mayor Andre Dickens reaffirmed to the South Downtown residents, tenants, restauranteurs, and entrepreneurs the power of small businesses, community building, and Atlanta's tenacious entrepreneurial spirit and when combined has catapulted our city into one of America's shining stars.
We cut this ribbon 2 blocks from where Alonzo Herndon built an empire of barber shops he leveraged into one of the South's most successful insurance agencies.
We cut this ribbon 1 block over from Ted Turner Drive where the late Ted Turner created a new construct of media with 24/7 news.
We cut this ribbon a 7 min walk from the Mercedes-Benz Stadium where Home Depot co-founder Arthur Blank leads our Atlanta Falcons and Atlanta United.
All of this possible through the power of entrepreneurship.
Now, we have a green space, Founders Green, where Atlantans can connect, create, and enjoy our downtown urban core.
Pictured below includes:
1) Governor and Mayor (with the big scissors) and the entire South Downtown community behind them.
2) The hardworking Winter-Johnson Construction team who built the park.
3) The dedicated and persevering team of SoDo Atlanta, LLC and @ATLTechVillage who made all of this possible.
4) A South Downtown tenant -- @RenderATL leadership team.
Lee Birdsong retweeted
Our team is pushing on all cylinders. We gave a 7:30 a.m. tour this morning with several entrepreneurs and stakeholders. Many were skeptical we'd have the planned restaurants open in time for the World Cup. In the spirit our Show vs. Tell core value...only time will tell. All we can show is the hustle, effort, and process!
Big Data + Panel metrics from Nielsen drive 2026 Masters viewership increase.
golf.com/news/rory-mcilroy-r…
Lee Birdsong retweeted
The Masters sponsorship deal with IBM might be one of the best in all of sports.
As one of the tournament's four primary sponsors, IBM receives a private hospitality cabin to host clients and exclusive access to TV commercial inventory.
But the real value comes with the Masters app.
As part of its sponsorship deal, IBM built and maintains the Masters app. I'm told they now have a team of 30-35 employees who work on the app year-round, despite almost all of its usage coming just one week each year.
The Masters app does the simple stuff so well, showing every shot from every player all tournament long. But IBM was also among the first companies to leverage artificial intelligence to enhance the fan experience.
Using lasers positioned around the course, IBM pinpoints the exact coordinates of a golf ball after every single shot. The course is then split into more than 200,000 zones, with IBM cross-checking each shot against decades worth of data to accurately estimate how a player's scoring odds change throughout a round.
This type of innovation is a win-win for everyone.
Augusta National gets sponsorship $$ plus a technical partner who built and maintains the best app in sports.
And while IBM spends millions each year on its Masters sponsorship deal, the tournament serves as a global platform for marketing, sales, and client entertainment.
That type of partnership is exactly why the two brands are now celebrating their 30th year working together — and it's something every other event should try to copy.
