See you guys in Singapore! My DMs are open for anyone who wants to link up (or give me and the boys paddock tickets for F1) 🙌
In case you don't have tickets yet, get 10% off tickets here: checkout.token2049.com/event…
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Luka (cactus) retweeted
should you pay creators?
wrong question
really liked lightning talk by @lookacactus from @R3ACHNTWRK at solana summit today:
if you want to stay relevant, working with creators is basically non-negotiable
but you’re not just paying for impressions
you’re paying for 3 things:
-reach
work with creators who already know how to make content people actually watch
sponsor formats with proven success and give creators creative freedom
-authority
people work with people, not projects
you’re paying for the trust creators have already built with their audience
which is why you shouldn’t over-optimize for CPM
not all impressions are equal
-PMF
what percentage of that creator’s audience is actually interested in what you’re building?
you often don’t know until you actually start marketing
the formula:
reach x authority x PMF
all 3 matter
Luka (cactus) retweeted
we have an announcement to make.
luka (@lookacactus), head of strategy at R3ACH, is joining us at solana summit serbia.
the guy behind the campaigns that take over your timeline.
Aug 26-27, Belgrade, Sava Centar.
🤖 Made with AI
Luka (@lookacactus), Head of Strategy at R3ACH (@R3ACHNTWRK), is joining us at Solana Summit Serbia.
R3ACH is the leading influencer marketing and talent management agency, having facilitated over $6M in marketing spend over the past year. They worked with prominent projects across the Solana ecosystem, including Phantom, Magic Eden, Solstice and more.
Aug 26-27, Belgrade, Sava Centar.
Luka (cactus) retweeted
Luka (@lookacactus), Head of Strategy at R3ACH (@R3ACHNTWRK), is joining us at Solana Summit Serbia.
R3ACH is the leading influencer marketing and talent management agency, having facilitated over $6M in marketing spend over the past year. They worked with prominent projects across the Solana ecosystem, including Phantom, Magic Eden, Solstice and more.
Aug 26-27, Belgrade, Sava Centar.
Luka (cactus) retweeted
Q1 Proof-of-R3ACH.
your performance data optimized to share your growth.
built by R3ACH.
collect your data proofofr3ach.com/
Luka (cactus) retweeted
Getting your idea funded is easier than you think.
To prove it, I've launched an AI that estimates the value of your crypto startup idea.
Pitch your idea to me: startupcash.io/pitch
Luka (cactus) retweeted
Authority Score Breakdown:
5000 - 5500 (Top 6%)
5500 - 6000 (Top 2%)
6000 - 6500 (Top 1%)
6500 - 7000 (Top 0.3%)
Are you an authority figure or pretending to be
R3ACH ID.
discover your digital archetype.
a social experiment by R3ACH.
generate yours: R3ACH-ID.com
Luka (cactus) retweeted
R3ACH ID.
discover your digital archetype.
a social experiment by R3ACH.
generate yours: R3ACH-ID.com
Luka (cactus) retweeted
our take on the "paid promotion button"
mandatory paid disclosure is the most bullish thing to happen to the creator economy on X.
for too long, the creator space has operated in a grey area.
paid content looked like organic content.
sponsored takes looked like genuine conviction.
and for a while, that worked. Until it didn’t.
disclosure mandates fix that foundation.
organic content becomes more valuable because it’s now distinguishable.
paid content becomes more credible because it’s no longer undisclosed.
for agencies managing creators at scale, it’s a net positive effect for them and their stakeholders.
here’s why:
> audiences will now engage with commercial content consciously.
(Statistically, conscious engagement is worth more to every sponsor than manipulated attention ever was)
> In terms of creators, their audience's trust was always your most valuable asset. Disclosure is the first tool that makes it measurable.
> For sponsors, compliant campaigns reach audiences that are well-engaged without resentment.
> That’s higher conversion, lower legal exposure, and partnerships with creators whose accounts will not get suspended overnight.
@nikitabier helped make us the foundation for the creator economy, which it lacked for many years.
Luka (cactus) retweeted
Pokemon day is almost here. Trainers everywhere are assembling.
Gotta catch em all, gotta R3ACH em all!
