"In addition to Gap’s dwindling cultural importance and its ubiquitous mall locations, digitally-native community platforms like Highsnobiety and Hypebeast make it especially tricky for Gap to compete in the streetwear collaboration category."loosethreads.co/38NXkyr

"While this move will likely result in new customers, Snapchat’s AR technology is no longer just for the face. In June, Gucci announced it will use Snapchat to allow customers to virtually “try-on” its shoes."loosethreads.co/3efc6zp

"While a successful omnichannel shopping experience is often linked to advanced technology, like a mobile responsive website or holistic inventory system, brands of all sizes can take one of the best aspects of omnichannel and bring it into the modern era."loosethreads.co/3ehCskv

"During COVID-19, the AOV among customers contacted through Endear was 21% higher than those who weren’t contacted at all—showing that customers appreciated personalized messaging."loosethreads.co/3gQ0xAx

"In addition to Gap’s dwindling cultural importance and its ubiquitous mall locations, digitally-native community platforms like Highsnobiety and Hypebeast make it especially tricky for Gap to compete in the streetwear collaboration category."loosethreads.co/3fqWr1a

How to bring the in-store experience to your customers no matter where they shop. loosethreads.co/2ZeECwY

"A quick scroll through any prevalent brand’s Instagram reveals the lack of representation of non-white models and influencers in advertising, though many brands are pledging to change that."loosethreads.co/38DZIHX

"European luxury players, now more prevalent in China than ever, are struggling as the cost of doing business in the country continues to swell."loosethreads.co/3gy6f9Z

"While many brands rely on Facebook to reach a wider audience, aligning with smaller platforms whose policies match their own could lead to more ROI and better brand alignment."loosethreads.co/2O6Q336

"Legacy beauty brands will need to find a way to elevate functional foods and beverages in order to attract their traditional clientele."loosethreads.co/2ZIyk7z

"Walmart’s actions could be a blueprint for other brands as they reopen stores post-COVID-19. Despite arguments otherwise, assisted checkout is a low-value interaction—not to mention that it will pose a liability post-COVID-19."loosethreads.co/3eW0UbY

"Part of European brands’ appeal to Chinese consumers is the ability to purchase products abroad that weren’t available at home. But now that luxury brands have many stores in Asia, they will need to create branded digital experiences to stand out."loosethreads.co/2AsEAba

"The acquisition now allows Lululemon to bring its products into the living rooms of Mirror’s customers—part of a strategy to double its digital revenues by 2023."loosethreads.co/3dP7RdG

How to retain high LTV omnichannel shoppers with the accelerated shift to ecommerce loosethreads.co/2BzTWLn

"Humans, at their core, crave personal interactions, which prompted these brands to open physical stores (though some had sworn they would never do so)."loosethreads.co/2BknaOx

"Now that more consumers are pointing out brands’ shortcomings, there is increased pressure for companies to implement necessary changes."loosethreads.co/2VAzv81

"However, as bread making and food delivery are seeing record demand, Etsy seems to be ignoring the presence of this entire market—without any food items listed on its homepage or navigation bar."loosethreads.co/2NG8lIi

"Traditional beauty brands like Chanel and Dior have yet to enter the ingestible wellness category—if and when they decide to enter, they may find the market oversaturated in light of the industry’s ongoing boom."loosethreads.co/38fvf31

"Brands halting Facebook advertising outright are missing one crucial point: What are they going to do with the newfound money? Companies need to permanently divert some of their ad spend to promote diversity from within."loosethreads.co/38a8XiU

"While millennials might have been over the mall, experience-thirsty Gen Zers were actually reviving it. But it’s important for mall landlords to realize that Gen Z doesn’t want their parents’ stores."loosethreads.co/3id6Orx