William Oliver 🟠

Lilly and Hims & Hers just teamed up. Zepbound and Foundayo now ship from the Hims platform at the same self pay prices as LillyDirect. $149 for the daily pill, $299 for the weekly shot. Telehealth is becoming the front door for obesity meds. That changes who owns the customer.

In 1990 Congress passed the Nutrition Labeling and Education Act. It put nutrition facts on packaged food, standardized serving sizes, and for the first time let FDA authorize health claims. The label stopped being a free for all. Now every claim has to earn its spot.

Agility Robotics started trading on Nasdaq this morning. First pure play humanoid robot company listed in the US. The number I care about is more than 65,000 hours of real operation. In manufacturing the demo isnt the hard part. Running it every shift is.

In 1989 more than 1,500 Americans got sick from L-tryptophan supplements. It traced to one supplier that changed its process. New bacteria strain, less carbon in the cleanup. The powder still tested 99.6% pure. Passing spec isn't enough. Change the process, prove it again.

Nykaa is buying 82% of Simply Nam, the makeup brand from celebrity makeup artist Namrata Soni. She keeps 18% and stays on to run product. Retailers want to own brands now, not just stock them. Same thing is happening in supplements. Whoever owns the shelf starts filling it

In 1973 the FDA said any vitamin over 150% of the US RDA per serving would be treated as a drug. People pushed back hard. In 1976 Congress passed the Proxmire Amendment and blocked potency limits. So the dose is the brand's call. Proving it's in the bottle is on the maker.

CVS is splitting in two. The roughly 9,000 drugstores become their own company, CVS Pharmacy, separate from Aetna and Caremark. As a supplement guy Im watching the vitamin aisle. A pharmacy that has to stand on its own needs every shelf to earn its keep.

In 1962 Congress passed the Kefauver-Harris drug amendments. Most people remember the rule that drugs had to prove they work. Fewer know it also put "current good manufacturing practice" into federal law for the first time. Current is the key word. Is your GMP still current?

Kimberly-Clark officially closed on Kenvue. Neutrogena, Aveeno and Listerine now live under the same roof as Kleenex and Huggies. Tissues to skincare in one deal. Big CPG keeps buying its way into health and beauty instead of building it. Thats the playbook now.

In 1943 the Supreme Court looked at a company that bought drugs from makers, put its own label on them and shipped them. The president was held liable. Nobody proved he even knew anything was wrong. Put your name on the label and you own whats inside. Who checks your lots?