Co-founder @Storyation (sold to NewsCorp) co-host @destinationists podcast. Former Travel GM at Fairfax Media. Columbia University NYC "J School" alum.
Sydney, New South Wales
Joined March 2011
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Four domestic and trans-Tasman flights on @Qantas in seven days. Two cancelled and the others running (hours) late. Every one full to capacity.
I'd love to see the stats for on-time departures and cancellations vs 2019 (and the customer satisfaction scores)
Being in business right now is hard, but it's time to refocus on two things:
Employees: Why do they work for you beyond a pay cheque?
Customers: What do they want now? Not what do you want to sell them, but how have their needs changed?
Really, not much else matters.
Oh my god yes. I haven't been on Twitter for a year and I open it up and there you are saying exactly what I need to hear. Love you x
Join us.
WE'RE HIRING: Junior Strategy Associate
Do you have a love for digital analytics and 2-3 yrs hands-on experience either at a digital content publisher or working in #socialmedia, #SEO, #contentmarketing strategy or research agency-side? Join us!
pedestrian.tv/jobs/junior-st…
Finally, an Elsa gif. I've made it
"To join the authenticity revolution marketers must be braver than ever." @lquaint #StateOfSocial20
While I am so disappointed not to be in Perth to enjoy @TexanMeg's legendary hospitality, I can feel the good vibes from more than 3,000kms away. Tune in to hear me speaking virtually at #stateofsocial20 at 10.40am AWST (1.40 AEST) today! @state_of_social
If you spoke with @Intrepid_Travel's CEO a year ago he would have told you he wanted to build the world's first billion dollar adventure company. Times have changed but @jamespthornton remains upbeat about the future of travel and how it can be a force for good. Listen now
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This is one of those pieces that has been simmering for a while. Frankly it really bothers me that female entrepreneurs are cast as pursuing a 'lifestyle' or a 'passion' rather than building a serious business. Thanks to @WomensAgenda for letting me share my thoughts
People assumed it was a ‘lifestyle decision’ when @lquaint started her business.
The business she started from a spare room 7 years ago has been acquired by an ASX-listed company.
But the stereotypes about female entrepreneurs remain.
womensagenda.com.au/business…
Lauren Quaintance retweeted
"Content is the proof-point for your marketing – it shows you don’t just say that you help but proves that you do"
Storyation's co-founder @lquaint on what being customer-centric in #marketing really means.
storyation.com/why-content-p…
Everything will change and nothing with change (and we sure as heck won't live like amoeba) theatlantic.com/ideas/archiv…
Join us!
Hey Australia! Join NewsCred & Storyation as we discuss all things content marketing during Covid-19 with Stephanie King, Former Director of Global Content Marketing, at American Express: bit.ly/3fPyIrl
Lauren Quaintance retweeted
Our team are still buzzing from winning Content Marketing Campaign of the Year at the @CMSAsia awards for @nrmainsurance. A great example of brave, effective #contentmarketing
Lauren Quaintance retweeted
In a world where we're all Zooming in our pyjamas lo-fi and unfiltered content is the new normal says @lquaint bit.ly/2KGJF13
If you haven’t donated to @WIRES_NSW already this 24 seconds of footage will help you to understand the calamity we have on our hands.
Graphic warning. Absolutely gut wrenching drive into Batlow this morning. Never seen anything like it. #AustraliaFires @abcnews @ABCemergency