Editing takes me around the world. Trusted by @alexgarcia_atx, @editorartem, @naam_wynn, @themoneyninja etc.
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Joined June 2014
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Most editors open the timeline first.
I map out the whole story first.
This is for a video on the $15,000 Amex Centurion card.
Here's how it works 🧵
4. Make the gap grow on screen.
Same table, twice.
Scene 04: empty. Just the promise.
Scene 06: filled. $10,000 advertised, $2,000–3,500 real.
Setup, then payoff. The viewer feels the answer before he says it.
Dmitry Khristodulo retweeted
Editors love saying:
"I'll boost your retention."
"I'll help you get more views."
"I'll increase your sales."
Meanwhile the creator is thinking:
"Can you just deliver on time
so I can post consistently?"
Creators don't hire editors to be strategists.
They hire editors to save them time.
Stop selling what they didn't ask for.
Start delivering what they actually need.
Editors love saying:
"I'll boost your retention."
"I'll help you get more views."
"I'll increase your sales."
Meanwhile the creator is thinking:
"Can you just deliver on time
so I can post consistently?"
Creators don't hire editors to be strategists.
They hire editors to save them time.
Stop selling what they didn't ask for.
Start delivering what they actually need.
A credit score video I edited just hit 2M views.
- statement dates
- utilization
- percentages of your limit
Almost impossible to explain with words alone.
Breakdown: 🧵
What kept people watching till the end:
The intro promises 5 things. I turned them into a map and brought it back at the start of every chapter.
The viewer always knew where they were and what was coming next.
