@maileb

Brand steward, dragon boat racer, transplant from Hawaii by way of Bend, Palo Alto, Boulder, PDX, Park City, now living in the Shire. I’m named after a leaf.

linkedin.com/in/mailebuker
Joined December 2008
  • Tweets1.8K
  • Following190
  • Followers223
Social Media Mavens -Hannaford is hiring! indeed.com/m/viewjob?jk=4f41…
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@benjaminspear: "More important that customers detect a sense of honesty in communication, vs sense of control." @BostInno #BOSSOI – at Boston, MA
@benjaminspear Digitas, US Army, Apple cited as examples of company's that have turned around their cultures. @BostInno #BOSSOI – at Boston, MA
@benjaminspear: "Use storytelling with employees to get them talking about their brand, as a historical figure, etc." @BostInno #BOSSOI – at Boston, MA
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@benjaminspear: "Amazon will go the way of Walmart, as long as the (sweatshop) culture does not align with the brand." @BostInno #BOSSOI – at Boston, MA
@benjaminspear: "Culture has emerged as the primary way that employees in organizations relate to each other." @BostInno #BOSSOI – at Boston, MA
@benjaminspear: "No brand can exist without differentiation in the marketplace." @BostInno #BOSSOI – at Boston, MA
@benjaminspear: "Marketing Dept is a like a henchman, role needs to evolve. Need to empower customers to surface thoughts."@BostInno #BOSSOI – at Boston, MA
@benjaminspear: "If you engage employees in the culture they'll stick around longer." @BostInno #BOSSOI – at Boston, MA
@benjaminspear: "Companies need to develop a dialog, engage stakeholders who's input into how your org is perceived." @BostInno #BOSSOI – at Boston, MA
@benjaminspear: "Traditional branding is like making a car, we mine insight, process it, and thrust it upon our audience." @BostInno #BOSSOI – at Boston, MA
@benjaminspear: "Trusted relationships are based on reliability, supporters decision-making, earned not given." @BostInno #BOSSOI – at Boston, MA
@benjaminspear: "Good relationships have honesty, are co-created and are dynamic. Not static. " @BostInno #BOSSOI – at Boston, MA
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Julia Austin @austinfish "Need 2 tap into the university environment and do better at investing to maintain our momentum." @BostInno #BOSSOI – at Boston, MA
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Julia Austin @austinfish "Hackathons, bringing in guest speakers, are great for keeping the innovation mojo going!" @BostInno #BOSSOI – at Boston, MA
Sarah @Hodges Pluralsight: "Quarterly hack days produced cool projects, got us thinking of new directions." @BostInno #BOSSOI – at Boston, MA
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Julia Austin @austinfish: "Fear of failure can cause failure. Co's may fail because they refuse to take risks." @BostInno #BOSSOI – at Boston, MA
Julia Austin @austinfish: "Collaborations are important in the ecosystem. What should we be building vs buying?" @BostInno #BOSSOI – at Boston, MA
Julia Austin @austinfish: "Finding oppty's for engineers to talk to the customer is key!" Get the team out there! @BostInno #BOSSOI – at Boston, MA
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Julia Austin @austinfish: "Big companies can learn from small co's, how 2 stay lean + stay close 2 customers.MVP attitude."@BostInno #BOSSOI – at Boston, MA
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