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ALT What are the limitations? Ad Blockers: Ad-blocking software is capable of preventing ad creatives from being rendered. Some front-end ad blockers that disable images, JavaScript, HTML5 elements, and/or Flash are capable of preventing ads from being displayed. When these situations occur, there's no impression served, and corresponding clicks can't be generated nor counted. JavaScript disabled: For Safeframe, ads won't render and instrumentation (impressions, viewability, measurability) won't fire. For light ads, depending on the placement ads may or may not render, but instrumentation won't fire. Images disabled: Whether an ad renders or not depends on the creative (whether it has images). Instrumentation won't fire as image requests are generally blocked and Twitch's impression measurement methodology wouldn't detect images. document.visibilityState not supported: Would result in no impression events fired. How is traffic validated? Matchmaking fraud filtering: Channel traffic validit





























