The Google Gal | Founder, Smart Brand System™ | Practical Google + AI trainer for teams & business orgs | Google Coach | 18K+ trained | Speaker | Bring me in ⬇️
United States
Joined March 2008
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One thing business owners know that AI doesn't:
How you want customers treated.
Before asking Gemini to draft follow-ups, explain your process, your expectations, and the promises you make.
That's information worth teaching it.
A customer meeting ends. Now you've got notes, commitments, deadlines, and follow-ups.
This is where I'd put Gemini to work.
Show it how your business handles the follow-up, let it help organize the next steps, and review everything before it goes to your customer.
This is one Google Search Console feature I want more business owners to use.
Switch between daily, weekly, and monthly views to see the trend before reacting to one bad day.
Your next website decision deserves more than a single scary number.
Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views. developers.google.com/search…
This new functionality allows you to adjust the time aggregation of any of the performance charts, helping you smooth out daily changes and focus on the overall trend of traffic to your website.
I like a simple weekly Google visibility check:
Search clicks
Business Profile interactions
Calls and inquiries
Actual bookings or sales
The goal isn't to chase every little change.
It's to recognize a pattern before it becomes a business problem.
Google Search Console and Google Business Profile don't measure the same thing.
Search Console helps you understand website performance in Google Search.
Business Profile performance shows interactions with your profile.
Check both. Neither tells the entire customer story.
A ranking number without context can send a business owner in the wrong direction.
I'd ask three questions:
What changed?
Is it affecting customer inquiries?
What evidence supports making a change?
That's a better conversation than simply saying, "We dropped 10 spots."
An SEO report says your Google rankings dropped.
Before changing your website, check:
• Search Console: Are clicks and impressions down?
• Google Business Profile: Are calls and interactions down?
• Your business: Are inquiries slowing?
Verify first. Then act.
I appreciate you testing the actual shopping experience, Glenn.
Having run ecommerce, I'm looking at what happens between saving a product and buying it.
If sizes, prices, or availability don't match, that convenience can disappear fast.
The business-owner implication is important. A dramatic ranking report doesn't always mean a dramatic loss of visibility.
I'd cross-check Search Console, Business Profile activity, and actual inquiries before recommending changes or spending money.
Is your website doing its job?
You may have plenty of pages and blog posts, but are you answering the questions your customers actually ask?
Those answers can help people find, understand, and choose your business.
More content isn't always the answer. Better answers might be.
Did you know you can schedule Google Business Profile posts ahead of time?
You can even set certain posts to repeat.
If you've got upcoming events or regular updates, this can save you from having to remember to post every week.
Just make sure the information stays current!
Here's something I want business owners to consider.
When someone finds your Google Business Profile, what would help them choose you?
A recent project photo? A special offer? An upcoming event?
That's where I'd start when deciding what to post.
Before creating another Google Business Profile post, look at what you've already got.
A project you finished.
A customer question you answered.
A new product.
An upcoming event.
You may already have this week's post sitting right in front of you!
Angela asked me how often businesses need to post on their Google Business Profile.
My recommendation? Start with one useful post a week.
Google doesn't require a weekly schedule, and posting every day isn't a magic Google Maps ranking trick.
Focus on what your customers want to know.
Ever ask AI to write a marketing post and think, "I would NEVER say that!" 😅
Before your next prompt, give AI some context about your business, customers, and voice.
Then use your experience to review the result.
AI gets more useful when it understands the business you've built.
Can you reuse your Facebook or Instagram posts on your Google Business Profile?
Absolutely! But think about who's seeing them.
Someone on Google may already be looking for what you sell.
Give them information that helps them choose YOUR business.
Same idea. Different purpose.
Your inbox doesn't stop filling up just because you're away from your desk. 😅
I recorded this while at the Inc. 5000 conference because it's something so many busy business owners deal with.
We spend so much time trying to manage everything coming at us. And sometimes, we're paying for more tools when the ones we already have can help.
Before adding another productivity app, see what Google can already do for you.
Here's a quick tip you can put to work the next time you open Gmail.
I'm curious. What's your bigger email frustration: the sheer volume or figuring out what actually needs your attention?
#GmailTips #GoogleWorkspace #SmallBusiness
When you've spent years building something, changing direction can feel harder than starting something new.
But businesses evolve, and so do the people running them.
Have you ever stopped offering a service you were still good at because your priorities had changed?
This caught my attention because he cut profitable revenue streams to make room for the business he wanted to build.
I'm working through similar choices. Sometimes the hardest strategic decision is letting go of work that's still bringing money in.
2024 was far and away our best year in business yet.
We set record highs in revenue, profit, retention, headcount, and more.
8 things that made me more money and created less stress for me this year:
1. Focus
I consistently overestimate what future me can do. I take on too much and regret it.
The best thing I’ve done this year is focusing on what truly matters in my business and life — and cutting everything else.
I cut multiple profitable revenue streams in my business:
- 1on1 consulting
- Coaching program
- Ads in our newsletter and podcast
- Cutting our ad network to focus on ad sales for existing clients only
Missing out on $300K-$500K in revenue isn't easy, but it's necessary. We'll make more by focusing on what we do best.
2. Team
Hiring and keeping great people has had the biggest impact on our growth this year.
We transitioned to a full-time model for most of our team, instead of PT / contractor.
Running a business this way feels much better.
3. Publishing a weekly newsletter
I've published a newsletter 101 weeks straight.
Even if a sale isn’t made in the newsletter — it sets me up for future sales.
Everything trickles down from my newsletter:
- 1 newsletter becomes 10+ social posts and 1 blog post weekly
- Newsletters make marketing emails 10X more effective because subs are already opening, reading, and getting value from my emails
- Newsletter content trains my team
- Newsletter content becomes podcast topics
4. Sending more marketing emails
95% of Write, Grow, Sell's revenue came from the 31 marketing emails I sent my list in 2024.
I saw it first-hand, the more I sent, the more I made.
So many founders under-send to their list.
My pro tips:
- Send short marketing emails, (less than 200 words).
- Focus each email on 1 topic or angle
- Segment your list
- Weekly newsletter = 90% value, marketing emails = 90% sales
- Don’t stress about unsubs. They weren’t going to buy from you. Your content and products are not for everyone.
5. Live webinars
Over half the sales for Write, Grow, Sell came from live webinars (and 90% of webinar registrations came from my email list).
If you’re selling a 500-$10K product, webinars are a must.
The frameworks I use to create the webinar content came from 2 books:
A. Expert Secrets by Russell Brunson
B. One To Many by Jason Fladlien
6. Moving from monthly invoicing to subscription
We previously invoiced clients for payment at the end of each month.
Now, we require upfront payment via a Stripe subscription that renews every month.
This improved cash flow, saved time, and reduced churn.
7. Posting our podcast on YouTube
This generated 53k+ views and allowed the podcast to be discovered by people who would have never heard of it.
This year, the podcast has:
- 67,820 downloads on podcast platforms
- 53,585 views on YouTube
8. Starting a live training program - Write, Grow, Sell
This transformed our business from an agency into a media, education, and agency business.
We've had 500+ people enroll, 250+ 5-star reviews, and an 89 NPS score.
This has:
- Unlocked more profitable and scalable revenue
- Helped more people who could not afford our agency's services
- Created more successful businesses that later work with our agency
- Used the revenue from Write, Grow, Sell to grow our newsletter and get more customers and clients