MarketSplash develops modern marketing playbooks for the agentic web era. Articles, workflows, and free skills for your AI tools. All in one place.
Joined December 2019
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1/ A folder of your winning ad openings tells you what each one said. It never tells you whether the opening is what won.
The offer, the audience, or a cheap week in March could have done that work instead.
🧵
7/ Take every video ad from the last 60 to 90 days, group them by audience and placement, and take each group's median hook rate.
An opening at 1.3 times its group's median is a winner in your account, whatever a blog calls good.
8/ One guard: a creative needs 2,000 impressions before you judge it. Under that, log the row and leave it unranked.
A folder tells you what you said. The rows tell you what to say next.
Full method:
marketsplash.com/ad-hook-ban…
#PaidSocial #MetaAds
1/ Hook rate is the share of people who gave your video ad three seconds.
One growth agency says a strong hook rate starts at 25%. On another of its own pages, it says 70%.
Same metric, same three seconds. Only the bottom of the fraction moved. 🧵
5/ A winning opening and a winning ad are different findings.
A 40% off week lifts everything downstream. A retargeting audience lifts hook rate on its own. Log the offer, the audience, the placement and the dates beside every win.
Otherwise you credit the wrong thing.
6/ A folder of saved ads tells you what each one said. It never tells you what the opening earned.
Log the numbers and the conditions, or next week's batch copies the easiest thing to see.
Full breakdown:
marketsplash.com/ad-hook-ban…
#PaidSocial #MetaAds
1/ What a click costs is the wrong number to build an acquisition budget on.
A Google Ads click averaged $5.42 over the past year, more than double the 2016 price.
It cannot tell you which channel made the sale. 🧵
6/ So ask the people who bought. Put one question on your demo or signup form about what brought them in, and read those answers next to what your channel report claims.
Where the report credits search and the buyer credits a person, believe the buyer.
7/ Price a channel at the click and you fund the last step. Price it at the payback and you fund the step that made the sale.
Full breakdown of all 107 statistics:
marketsplash.com/acquisition…
#Attribution #PaidSearch #Marketing
