Mark Ogne (@markogne) header
Mark Ogne (@markogne) profile picture

Mark Ogne

@markogne

Passionate about #AccountBasedMarketing, intersection of data & insight, smarter media. Creator of ABM Orchestration. #ABM #ABMarketing #AccountBasedAdvertising

 California
AccountBased.Marketing
Joined November 2008
  • Tweets2.1K
  • Following17.2K
  • Followers19.2K
289Media
Photo by Mark Ogne (@markogne)Photo by Mark Ogne (@markogne)Photo by Mark Ogne (@markogne)Photo by Mark Ogne (@markogne)Photo by Mark Ogne (@markogne)Photo by Mark Ogne (@markogne)Photo by Mark Ogne (@markogne)Photo by Mark Ogne (@markogne)Photo by Mark Ogne (@markogne)Photo by Mark Ogne (@markogne)
From efficiency to efficacy: 2024’s B2B marketing revolution, as explained by @markogne. martech.org/from-efficacy-to…
From efficiency to efficacy: 2024's B2B marketing revolution | MarTech

From efficiency to efficacy: 2024's B2B marketing revolution | MarTech

2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea.

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From efficiency to efficacy: 2024’s B2B marketing revolution: martech.org/from-efficacy-to… via @markogne
From efficiency to efficacy: 2024's B2B marketing revolution | MarTech

From efficiency to efficacy: 2024's B2B marketing revolution | MarTech

2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea.

martech.org
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How to make your ‘ideal customer profile’ more ideal via @markogne martech.org/how-to-make-your…
Image from MarTech (@martechismktg)
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Improve your 'ideal customer profile' by better understanding your customer base and prioritizing high-value targets. Nice insights @markogne martech.org/how-to-make-your… #B2B #marketingtips #marketingstrategy #SMB #startup #entrepreneur
How to make your ‘ideal customer profile’ more ideal | MarTech

How to make your ‘ideal customer profile’ more ideal | MarTech

Make the most out of your B2B marketing efforts by understanding your customer base and prioritizing high-value targets.

martech.org
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How to make your ‘ideal customer profile’ more ideal, according to @markogne. martech.org/how-to-make-your…
How to make your ‘ideal customer profile’ more ideal | MarTech

How to make your ‘ideal customer profile’ more ideal | MarTech

Make the most out of your B2B marketing efforts by understanding your customer base and prioritizing high-value targets.

martech.org
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My take on metrics: Orgs need shared business impact metrics across functions - period. But discrete functions MUST HAVE discrete metrics showing how they are accomplishing/progressing against their role in the mission @forrester #ForrB2BSummit
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The magic of marketing occurs when the creative aspects of art are combined with the analytical aspects of science, resulting in a powerful and effective marketing strategy. #forrb2bsummit lnkd.in/eAW5bps7
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AMEN - "I don't believe in 'performance marketing' - all markeitng needs to be performing, we do ourselves a disservice when we label some marketing 'performance'" @daratreseder @autodesk @forrester #ForrB2BSummit
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Mark Ogne retweeted
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pharosIQ@pharos_iq30 Nov 2022
"High-performing Enterprises are 2X as likely to have a solution for measuring #ABM performance, including revenue, at each account, across all relevant channels." @markogne @marketsmarkets CMO Talks Spin-Off Roundtable 2022 #EnterpriseABM #EnterpriseMarketing
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Mark Ogne retweeted
pharosIQ (@pharos_iq) profile picture
pharosIQ@pharos_iq30 Nov 2022
"More than a slew of statistics, research points to an undeniable truth; much of the best practice and capabilities of the supporting platforms are causing marketers to miscalculate the value of buyer needs." - @markogne at @marketsmarkets CMO Talks Spin-Off Roundtable 2022
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Mark Ogne retweeted
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pharosIQ@pharos_iq30 Nov 2022
"In the enterprise, #ABM is primarily an insights and #CX challenge. These marketers need tools to enable a single source of target account truth that they can use across their programs, and the ability to coordinate those messages across channels." @markogne @marketsmarkets
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Mark Ogne retweeted
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pharosIQ@pharos_iq30 Nov 2022
"Top-performing enterprises democratize access to #ABM. In this environment, numerous people participate in the construction and management of these programs, so the idea that ABM is managed by an individual or a new group doesn’t work." @markogne @marketsmarkets #EnterpriseABM
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Mark Ogne retweeted
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pharosIQ@pharos_iq12 Oct 2022
This simple fact highlights the point that account based experiences are delivered across platforms, not from within a platform - @MichaelMcGold12 #ForrB2BSummit #EnterpriseABM #EnterpriseMarketing
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Mark Ogne retweeted
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pharosIQ@pharos_iq1 Sep 2022
ABM is not an all-inclusive term. Larger organizations must take into consideration a myriad of solutions, business units, and buying groups. Watch this If you missed our session with @forrester Malachi Threadgill & MRP CMO @markogne bit.ly/3wOWT4h
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Mark Ogne retweeted
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pharosIQ@pharos_iq8 Aug 2022
"Everyone is saying ABM but not everyone means ABM." Find out what Forrester's Principal Analyst Malachi Threadgill has to say about this in this session where he discusses why enterprises need to look at #ABM platform capabilities from a different lens. bit.ly/3Sza2Yi
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Mark Ogne retweeted
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pharosIQ@pharos_iq10 Aug 2022
MRP congratulates @ServiceNow @HeatherHoldorf on winning the @B2BMX B2B Innovator of the Year award in the Sales Driver category! Her success in driving sales across a very complex B2B buyer journey is a testament to her vision, knowledge and creativity. #awards #EnterpriseABM
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Mark Ogne retweeted
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pharosIQ@pharos_iq26 Jul 2022
You can still catch this morning's webinar "Adopting an ABM Strategy for Market-Led Growth" with MRP's CMO @MarkOgne and @QKS_Quadrant @PriyankaPanhale here: bit.ly/QKSABM #enterpriseABM
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"High performing enterprise marketers are nearly 6x more likely to have a transparent view into each other's engagement strategies". Fantastic insights from @markogne and @QKS_Quadrant in today's #enterpriseABM webcast!
pharosIQ (@pharos_iq) profile picturepharosIQ@pharos_iq26 Jul 2022
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"Technology acts as an enabler to #enterpriseABM only when the right people and processes are in place". @markogne @QKS_Quadrant
pharosIQ (@pharos_iq) profile picturepharosIQ@pharos_iq26 Jul 2022
Following are the key competitive factors & differentiators for the evaluation of account-based marketing platforms and vendors. While most of the ABM platforms may provide all the core functionalities, the breadth & depth of functionalities may differ by vendors offerings.
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Mark Ogne retweeted
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pharosIQ@pharos_iq15 Jun 2022
In the latest @report_abm article, Associate Director of Marketing at MRP @MichaelMcGoldrick shows you "How to Accelerate ABM Impact Within the Enterprise" with data-driven strategies for increasing time to market, pipeline, and revenue impact. More here: abm.report/guest-articles/ho…
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