Markyjmeech

The time of "shrink it and pink it" is over. ⁠ For years we've watched on as women's activewear has become performative, not performance-led. Cheap fabrics, changing trends and a culture of short-termism. By contrast, the ThruDark woman is the rose that grows from concrete. She who knows that the road to success is a long and arduous climb. The ThruDark woman believes that inspiration comes not from her outfit but in knowing what her body is capable of and seeing it reach its full potential. The ThruDark woman eschews the all-too-familiar tropes of modern womenswear. She puts in the work when no one is watching, she lets her actions do the talking - not her outfit. We don't shrink it and pink it, we paint it black and build for success. "Nothing Comes From Nothing."

Mountain Pro. Tomorrow. 🚨

It's been nearly 40 years since Predator landed on our screens... We felt it was due a remake. Introducing the new "Temperate Camo" Shroud. Waterproof. Camouflaged. Still not a D*y R*be.