CEO @Admetrics | Mission control for e-commerce
Frankfurt/Germany
Joined September 2010
- Tweets418
- Following1.7K
- Followers2.3K
- Likes119
This is our new CMO Steffen. First task: explain attribution. His conditions: a bubble bath, champagne, and a butler named Giovanni.
We said yes to all three.
#attribution #bubbles
1
2
429
Across all our accounts we see one brutal correlation:
A CAC Payback >90 days leads to a cash crunch in Q4 80% of the time.
Let that sink in. 👇🏼
1
1
106
Most founders stare at 12-month LTV models. They justify high CACs with "future profit." They build complex spreadsheets to hide simple inefficiencies.
But your inventory bills are due today. Not in 12 months.
A 6-month payback isn’t an investment. It’s an unsecured loan.
1
51
ou are financing growth with hope.
At @Admetrics, the winners follow a strict doctrine: Non-Sub: Payback <90 days. Subscription: Payback <6 months. Anything else is gambling.
Ignore these thresholds, and you might win market share. But you will lose control of your liquidity.
33
Why your "Winning Creative" is slowly killing your ad account in 2026.
Most brands scale blindly:
One winning creative.
Double the budget.
Three weeks later, CPA explodes.
Panic in Slack.
The diagnosis is simple: The algorithm is bored.
And you are paying for it. 👇
1
1
58
If you think you can scale in 2026 with the same 3 ads you used in Q4 2024, the market will correct you.
Feed the algorithm. Or accept declining contribution margins.
There is no middle ground.
1
23
2️⃣ Creative Diversity (The Angle)
Testing 10 variations of the same image is not testing. That’s spam.
Diversity means different Triggers: Angle A: Logic / Price Angle B: Status / Social Proof Angle C: Fear / FOMO
If you hit a user with the wrong context, they scroll.
1
20
The era of "Targeting Hacks" is dead. Exclusions, interest stacking, manual bid caps - that’s 2019.
Today, Creative IS Targeting.
You don't win by outsmarting the settings.
You win by mastering the "Holy Trinity" of Creative Scale.
1
14
What a time to be alive
🚨BREAKING: NASA Found Signs Of Life On Mars
NASA just revealed that they have found life on Mars!
#ufotwitter #uapX #NASA
Source, watch it live!
youtube.com/watch?v=-StZggK4…
188