In case you don't know who I am, I'm Mike. I spent a decade building a 7-figure digital marketing agency. I recently sold it to invest in real estate. Now, I own and operate unique vacation rentals across the U.S. See more about all of this here: thehideaways.co.

Your offered amenities are often the deciding factor for guests. What unique amenities does your STR have?

Show me what makes your property unique.

I can’t wait for this to go live

When was the last time you looked at your competitors listings? Or their reviews? Your next booking could be waiting on it!

These are the numbers I look for to make sure I'm still on the right track!

OTAs are (rightfully so) incentivized to maximize THEIR profits. This does not mean that they will maximize YOUR profits. Pave your own path with direct bookings.

Saturated markets offer something most others don't... A LOT of visitors searching on Airbnb. Find a way to capture their attention and the market saturation won't affect you.

What happens if Airbnb stops showing your listing today? Would your STR make it?

Research your market like a guest. What do you see? What can you learn?

You are limited by the people you choose to surround yourself with. That's why @jkholmes_rei and I decided to put together a FREE weekly collaboration call all about unique STRs. It's free and happens every Friday at 12PM EST. Sign up here: buildyourhideaway.com/weekly…

A visual representation of all Airbnb users vs. all TikTok users. TikTok also eliminates price comparison using interruption instead of intent based advertising.

Did you know that we offer a monthly giveaway to stay at any of The Hideaways for free? Anyone that is actively subscribed to our email list through the link below is automatically entered every month. thehideaways.co/giveaway

Use Airbnb, VRBO, and BDC to backfill last-minute reservations. Not for all your reservations.

New listings are dropping (slightly) month-over-month in 2025, which is great considering tourism continues to grow in the market

Attention is harder to grab today since there are so many things fighting for it. It's simultaneously easier today than it's ever been since we have so many different ways to reach people. How do you stand out?

Direct bookings are the only way to maximize your profits!

Hospitality (the industry all STR hosts are in) is all about creating emotional connections with your guests. **It doesn't matter if you meet them in person or not.

You are limited by the people you choose to surround yourself with. That's why @jkholmes_rei and I decided to put together a FREE weekly collaboration call all about unique STRs. It's free and happens every Friday at 12PM EST. Sign up here: buildyourhideaway.com/weekly…

Design is the biggest lever you can pull to influence how people feel.

The keys to revenue growth are often hidden in yours & your neighbors reviews :)