Matt Cohen

#RoadToCheckoutSummit −60⏳ Time to announce another speaker—and this one brings serious WooCommerce history with him! I never had the chance to meet @mattyza in person… but that’s about to change 🙂 Matt was WooCommerce employee number 8 and spent 14 years helping shape the ecosystem, mostly through the WooCommerce Marketplace—reviewing extensions, guiding developers, and helping merchants find tools they could trust. Now he’s flying all the way from South Africa to join us, share what he’s learned, and finally meet the people he’s supported for years. His talk, “What I’ve Learned from Reviewing Over 1,000 WooCommerce Extensions”, comes with a clear takeaway: most plugins fail not because they’re badly coded—but because they try to do too much. He’ll break down what actually works, why strong defaults beat endless settings, why users must see value in minutes, and why great marketing talks about outcomes—not features. If you build plugins, products, or tools in the Woo ecosystem, this is the kind of talk you’ll want to attend (and remember—no recordings and no livestream... if you want insights like these, you need to be in the room 😉). See you in Palermo, Matt! P.S. Find all the speakers and some of the announced talks here: checkoutsummit.com/speakers/

This is most Woolies thing that Woolies has ever done in the whole entire Woolieverse.