Marketing sites for funded B2B startups | Replit, Teal Health, XBOW, FlutterFlow | Principal at Outredge | Design and development
Outredge
Joined June 2014
- Tweets962
- Following322
- Followers538
- Likes5.1K
Design system behind a past marketing site for an aviation startup. Two themes, foundations, reusable components.
Close to launch, a full client review can take a week to schedule.
So I ask for 15 minutes of first impressions instead. Smaller ask, faster feedback, the project keeps moving.
How do you keep client feedback from stalling?
Animated illustrations are underrated on marketing sites.
They explain a concept without many words. I've been making more of them lately.
Just hit $250K earned on @contra.
Thanks to every team that trusted me with their site.
Recent launch for CentiPack, cold chain packaging for compounding pharmacies.
Their old site rendered in the browser. Search engines saw almost nothing. For a company whose buyers search "insulated mailers", that's like having no site at all.
At Outredge we did it end to end: strategy, design, product imagery and development. Static, fast and readable by search engines and AI assistants from day one.
Behind the scenes of the recent marketing site I worked for a client.
The design system behind the pages: three themes, components and reusable sections. A consistent foundation for the site and whatever pages come next.
Already have a site that needs a clearer system? We can start here:
outredge.com/sprints/design-…
Landing pages don’t have to feel static.
For Reson8, we built a hero sequence that syncs a typed text effect with controlled video playback, alongside animations throughout the page.
A CEX landing page I built for 0x.org.
Randomized pixel reveal in the hero, a custom pixel trail that follows your cursor, and an animated pixel background.
Built in Webflow with GSAP 🚀
A look back at the AlphaPoint site, designed by Pony.
WordPress → Webflow, a Lumos design system, custom HubSpot forms, gated content, optimized video, GSAP reveals, consent management and schema.
A lot of moving parts. This is the work I like doing.
New Outredge site is live!
A year after launch, I had a clearer feel for the brand. Time for the site to catch up.
Redesigned with more instinct and fewer fancy effects. Rebuilt in Astro because I love a site that loads like a 🚀
We launched a 30+ page redesign for Teal Health.
The client came with AI-generated pages. Useful for understanding the content, but missing a consistent design system.
Our job: make 30+ pages feel like one brand.
AI gave us a head start. The details made it hold together.
Marketing teams can now iterate on animations with AI, then hand them to development.
The handoff still takes work: trimming bloated code and adapting it to the site’s system.
The recording below shows one of those examples, live on Euclid Power’s site.