even here there is a deep misunderstanding of 'art' in the design industry, maybe stemming from an engagement with its supposed practitioners being limited to encounters with naive juniors or ex-coworkers baristafire-ing any worthwhile art practice is rigorous, research-driven, and deeply soul-crushing. successful commercial artists excel at narrative, visibility, selling; the artist raises capital, obfuscates the work of their fabricators/collaborators, builds deeply involved systems, etc. art should not be defined as a fun pursuit, neither is software. art and product design are actually deeply compatible, sacred practices