Researcher & evaluator in museums, visitor attractions & science communication + doctoral student researching organisational learning in museums

Joined March 2009
Why have a fifth of older audiences not returned to the UK’s cultural attractions post-Covid? What can we do to re-engage them? Find out in my article for @researchlive based on research by @MHMinsight for @V_and_A, @RoyalOperaHouse, @WallaceCollection @RoyalAlbertHall & @alva_uk – at Greenwich, London
Following Covid-19, how can the UK’s cultural attractions tempt older people back? Marie Hobson looks at a V&A survey on the issue: research-live.com/article/op… #mrx
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Still a few days left to apply for this mentorship programme - deadline this week. Great opportunity for those new to audience research and evaluation or those who find themselves now looking after this in your role. Details below 👇or reach out to me or @mchobson for more info.
Applications are now open for the 4th VSG Mentorship programme. An informal, friendly mentorship programme to support emerging audience researchers & anyone who has had audience research responsibilities recently added to their role. #Museums #Visitors #AudienceEvaluation
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Applications are now open for the 4th VSG Mentorship programme. An informal, friendly mentorship programme to support emerging audience researchers & anyone who has had audience research responsibilities recently added to their role. #Museums #Visitors #AudienceEvaluation
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My 6 week online course "How to develop your audiences" for @V_and_A Academy starts on Wednesday with speakers from across the U.K. Join live or watch at your convenience. Find out more: How to develop your audiences - V&A Academy Course at Online · V&A (vam.ac.uk)
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Could you help mentor someone new to audience research in the museum and cultural heritage sector? If so, join our supportive & informal group of @visitorstudies mentors 👇 Ask @kizzykayte & myself if you want to find out more about this rewarding & flexible role.
📢VSG Mentorship Programme is recruiting 2024 Mentors. We are open to mentors with a range of specialisms in audience research. Share with colleagues or if you're interested, get in touch! 💌 #Visitors #AudienceResearch #Museums #VisitorEvaluation #Learning #MuseumJobs #Careers
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Should have booked the osteopath for after @10thLSGuides trip to AirThrill.
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Check out this new Audience Research role in my team @V_and_A. Help us reach & inspire creative confidence in audiences, particularly young & diverse groups, across our exhibitions, galleries & new sites. Closes 8th May: tinyurl.com/VAAudienceResear… @visitorstudies @Visitor_Studies
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Wordle 214 2/6 ⬛⬛🟩⬛⬛ 🟩🟩🟩🟩🟩 I think this is my proudest moment to date! #Wordle #Wordle214 – at Tottenham, London
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I keep thinking about how this time last year we were in lockdown & then feel so grateful that we can do @Girlguiding meetings in person now.
After a pre-lockdown dash around Lee, Grove Park & Hither Green with supplies for our girls, we are ready to re-zoom Guide & Ranger meetings online! (Did anyone like the pun? 😉) @Guiding_LaSER @Girlguiding @GuidingMembers
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3/ Marie Hobson is the senior manager for audience research and insight at @V_and_A. She was nominated in part for setting up the ‘Covid Museums’ Twitter account @covidsitor last year: research-live.com/article/id… #mrx #ResearchHeroes
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It’s not often* my name & the word “hero” appear in the same sentence! Absolutely delighted to be named a Research Hero in the @TweetMRS 2021 #ResearchHeroes list. 🦸‍♀️ 📋 *it’s never happened before
Today we have announced a second list of #ResearchHeroes for 2021. Find out who they are and what they did research-live.com/article/ne… #mrx #marketresearch
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The @valuingculture evaluation principles for the cultural sector are launched today. #TheEWord Find out more here ⬇️
Spoiler alert! Our 4 Core Principles for Cultural Evaluation are: Beneficial - Robust - People-centred - Connected. Discover how we understand these & the 12 underlying sub-principles at culturalvalue.org.uk/our-wor… #TheEWord
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Evaluation is often seen as a dirty word so I am very happy @valuingculture are launching their evaluation principles through a discussion about #TheEWord
We’ll be live tweeting from our evaluation principles launch event this afternoon - please join in the conversation at #TheEWord
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Think I’m going to have nightmares.
Next up is the Urban Wildlife category. Gil Wizen @wizentrop is the winner with this incredible Brazilian wandering spider. After noticing tiny spiders all over his bedroom, Gil looked under his bed. There, guarding its brood, was one of the world’s most venomous spiders. #WPY57
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Too cute that Vidyun thanked the spider and butterfly for his well deserved @NHM_WPY #WPY57 award
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Excited to tune in to the @NHM_WPY #WPY57 award ceremony. Such an important competition and exhibition to help showcase the wonder of the natural world and inspire action to protect it.
It's almost time to tune into the @NHM_WPY awards ceremony. Watch as @ChrisGPackham and @MeganMcCubbin reveal this year's winners live from Hintze Hall tonight at 20.00 BST. Get a link to the stream straight to your inbox: nhm.ac.uk/events/wildlife-ph… #WPY57
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Cannot believe I’m on @Blooloop’s Top 50 Museum Influencer List for 2021! So glad my @covidsitor account helped others in the sector during the pandemic (makes all the hours lost to webinars worthwhile).
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