Matthew Deiters (@mdeiters) header
Matthew Deiters (@mdeiters) profile picture

Product @Square; previously @instacart, @cruise, @ycombinator founder (@asm), and engineer.

San Francisco
Joined May 2007
Matthew Deiters retweeted
introducing . . . [ SQUARE KIOSK ] massive display, outrageous industrial design, integrated payments, and a DEEP intelligence layer truly a beautiful piece of hardware! of course, something only @Square is capable of ONWARD -----> so proud of the team for this one
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Matthew Deiters retweeted
Muse is going to be tough to beat. The distribution flywheel is insane. For a benchmark, Threads has about 150mm DAU thanks to Meta's cross-distribution abilities. Muse is about 100x better and more differentiated for the average consumer vs Threads, which adds more word of mouth growth to the mix. This distribution will give them insane training data volume. That training data will translate to quality and capability which will help distribution compound. All while subsidized with one of the most profitable businesses in history.
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Matthew Deiters retweeted
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build for the model you will have in 6 months
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Matthew Deiters retweeted
The Certifiably Insane Way to Build an AI Agent: 1. choose a category where mistake tolerance is roughly the same as it is in self-driving cars. we chose "email-based scheduling assistant." many people want this product, but they immediately fire him if he screws up an interaction with a prospect, a candidate, or a potential investor 2. you learn that the edge cases are too complex and too frequent to be solvable. ours: managing timezones for people who travel (and change travel plans) constantly. knowing when NOT to respond, when to text the customer on the side to verify something, when to follow up, which sub-calendar to use, when to bend the rules on availability, when we can schedule that one type of call during your commute but not the other type of call. sharing your availabilities without compromising your privacy. and on and on. 3. the product doesn't feel viable, but you don't want to give up. you spend hours in a hot tub in Marin with a friend who makes self-driving cars. you make a plan to do it the way they did: hold the steering wheel. you go home and build a human-in-the-loop platform and hire contractors to serve as a backstop and catch mistakes before they happen (and to help design a map of what a world-class EA would do in every weird scenario). you decide trust is the currency in your category, so it must be the thing you won't compromise on. the product must succeed at any scheduling request, no matter how complicated. 4. you instantly feel an overwhelming market pull. so you keep going, growing that team to 75 people working 24/7 to support the nonstop scheduling needs of your customers. tons of engineering time goes to scaling the human platform instead of building the product. 5. you try to raise a Series A and investors say you are insane. your gross margins are extremely negative. they believe this is a problem worth solving, but they don't believe it is as hard to solve as you say. they want AI, not humans. your competitors put "NO HUMANS IN THE LOOP" on their landing pages to call you out. you keep going. 6. you work day and night building the harness that can meet the quality standard your customers have come to expect. you create a massive synthetic gold dataset. audit it, and clean it, label it. repeat. then, experiments. fine-tuning. RL. ACE. DSPy. sub-agents. sub agents for your sub-agents. rebuild the harness. throw more tokens at the problem. 7. some weeks you make big progress. some weeks your evals climb a single basis point, but that's better than nothing. more experiments. more tokens. john coogan said the hot trend in 2026 will be dogged pursuits. that pushes you to continue the pursuit, doggedly. 8. then, one day, you realize you are scheduling thousands of meetings a day and approaching 50% autopilot with no increase in churn or complaints. you put 150 customers in a full self-driving experiment, and they use the product MORE than they were using it when they had the human backstop. you can really start to let go of the steering wheel. 9. you don't know yet if this was a hill worth climbing, but you are nonetheless stoked that you can see the top. you have created a proprietary map of what to do in a million different situations. nobody else has that map, and the models keep getting better at following maps. your plan was to bet on trust, and your product can be trusted. today was the first day Howie crossed 50% autopilot:
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Matthew Deiters retweeted
We’re making it easier for millions of businesses to accept bitcoin. Starting today, eligible U.S. @Square sellers will begin having Bitcoin payments automatically enabled. Sellers who accept bitcoin will receive USD as default. This is how bitcoin as everyday money begins.
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ChatGPT define “omen”
I have so much gratitude to people who wrote extremely complex software character-by-character. It already feels difficult to remember how much effort it really took. Thank you for getting us to this point.
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Matthew Deiters retweeted
do everything in your power to move to sf.
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Matthew Deiters retweeted
plight of the modern man: training a model training several models training a model to decide which model to use for a given task training several models to decide which model to use for a given task training a model to decide which model should decide which model to use for a given task
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Matthew Deiters retweeted
it’s called mt tam because you can see all your potential users from the top
hard to believe I've lived in SF for almost 4 years and had never been to the top of Mt Tam before
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The origin of the “no swimming within 2 hours of eating” rule was invented by lazy parents for lazy parents
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This happened – at San Francisco, CA
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Now I understand why SF is called the Paris of the Pacific: Downtown San Francisco C.1880's, Before the 1906 Great Earthquake & Fire – at San Francisco, CA
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“stretch goals” ... the accountability prophylactic – at San Francisco, CA
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Matthew Deiters retweeted
A permanent solution to a temporary problem becomes a permanent problem.
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A common enemy 💪 – at San Francisco, CA
For the first time in human history, the entire world is focused on one problem.
Matthew Deiters retweeted
Do the work, then step back. The only path to serenity. —Lao-Tzu
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NYC: better nightlife SF: better daylife – at San Francisco, CA
My contribution to SF to NYC migration discussion: NYC: Better beer SF: Better coffee
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