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Media Masters

@mediamasters

Media Masters helps lawyers communicate with the media for high profile cases and marketing plans.

 Houston, TX
mediamastersonline.net
Joined May 2008
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How communicators are changing the game during the #coronavirus outbreak. ragan.com/airbnb-suspends-ma…
Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app...

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app...

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’  crisis communications are PR agency’s top sought-after skill, and more. Good morning, PR pros:...

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Who are Americans trusting for their info during the #CoronavirusOutbreak? ragan.com/department-stores-…
Department stores close across the nation, hotel chains ask for $250B in government aid, and...

Department stores close across the nation, hotel chains ask for $250B in government aid, and...

Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more. Good morning, PR pros:...

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ragan.com/canceling-over-cor…
Canceling over coronavirus: Should your event go on? - Ragan Communications

Canceling over coronavirus: Should your event go on? - Ragan Communications

Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories. With coronavirus spreading, should you...

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ragan.com/4-fs-for-the-covid…
4 F’s for the COVID-19 virus - Ragan Communications

4 F’s for the COVID-19 virus - Ragan Communications

When it comes to responding to this health crisis, communicators must ensure that their message is fast, frequent, factual and flexible. As the COVID-19 coronavirus continues its tragic march,...

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ragan.com/4-ways-to-power-up…
4 ways to power up your Twitter marketing efforts - Ragan Communications

4 ways to power up your Twitter marketing efforts - Ragan Communications

The microblogging platform helps you go beyond memes and still photos. Consider these ideas to promote your organization, engage your audience and attract new followers. With 330 million active...

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ragan.com/10-tips-to-establi…
10 tips to establish a consistent, captivating corporate tone of voice - Ragan Communications

10 tips to establish a consistent, captivating corporate tone of voice - Ragan Communications

Keep it simple. Be direct. Perhaps above all, use whatever influence or authority you have to help others succeed. Every company is a unique community shaped by quirks, habits, preferences and pet...

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ragan.com/fortify-your-press…
Fortify your press releases by ditching 10 overused words - Ragan Communications

Fortify your press releases by ditching 10 overused words - Ragan Communications

Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage. Press releases all...

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ragan.com/3-ways-to-find-and…
3 ways to find and foster more workplace contentment - Ragan Communications

3 ways to find and foster more workplace contentment - Ragan Communications

Focus on other people, accept that ‘perfect’ doesn’t exist, and seek happiness outside that cubicle. Marketers love to spout about content being king, but savvy communicators know that contentment...

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ragan.com/why-you-should-add…
Why you should address the coronavirus with employees - Ragan Communications

Why you should address the coronavirus with employees - Ragan Communications

The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries. Even if companies don’t think...

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Scary guy... good message. ragan.com/4-easy-ways-to-mak…
ragan.com/the-3-biggest-mist…
The 3 biggest mistakes organizations make on day one of a crisis - Ragan Communications

The 3 biggest mistakes organizations make on day one of a crisis - Ragan Communications

When the heat is on, you can easily get burned—so avoid these common pitfalls. Every day, communication professionals go to work with a rough idea of how the day will unfold. You’ll attend a staff...

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ragan.com/4-social-media-wav…
4 social media waves to ride in 2020 - Ragan Communications

4 social media waves to ride in 2020 - Ragan Communications

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for. Social media...

ragan.com
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ragan.com/how-to-make-your-i…
How to make your internal email content a hit - Ragan Communications

How to make your internal email content a hit - Ragan Communications

A new guide offers tactics that will boost your attention rate and make your messaging something that employees heed. Every time a communicator sends a mass email, two competing dynamics clash. On...

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ragan.com/3-seo-tips-to-incr…
3 SEO tips to increase your Google rank - Ragan Communications

3 SEO tips to increase your Google rank - Ragan Communications

Stop worrying about Google’s BERT update. Here’s how to increase your reach. Google’s BERT (Bidirectional Encoder Representations from Transformers) update last October upended search results for...

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Happy New Year! ragan.com/5-marketing-and-pr…
5 marketing and PR campaigns that wowed us in 2019 - Ragan Communications

5 marketing and PR campaigns that wowed us in 2019 - Ragan Communications

From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound. PR pros can glean ideas for...

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ragan.com/14-compelling-inte…
14 compelling internal communication campaigns - Ragan Communications

14 compelling internal communication campaigns - Ragan Communications

Take inspiration from these employee-empowering examples of scintillating corporate storytelling. We are rerunning the most-viewed articles of 2019. This was one of the top five most-popular internal...

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ragan.com/10-social-media-sc…
10 social media scheduling blunders to avoid - Ragan Communications

10 social media scheduling blunders to avoid - Ragan Communications

Before you slate a spate of content for a later date, be mindful of these common mistakes. Scheduling social media content helps boost productivity and efficiency, but automating your publishing...

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ragan.com/how-brand-journali…
How brand journalism fills the void as media outlets dwindle - Ragan Communications

How brand journalism fills the void as media outlets dwindle - Ragan Communications

The ‘news hole’ at print publications is shrinking, and there are ever fewer bodies to cover your sector, much less your organization. There’s another way to tell your brand story: Do it yourself....

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Image from Media Masters (@mediamasters)
ragan.com/in-your-writing-fo…
In your writing, focus on the ‘you,’ not the ‘I’ - Ragan Communications

In your writing, focus on the ‘you,’ not the ‘I’ - Ragan Communications

Writers can engage or alienate readers through the voice they use to discuss a given topic. Try this approach for offering guidance, insights and even professional anecdotes. You probably already...

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