Content marketing, B2B marketing, digital communications, customer engagement.
Sydney
Joined August 2011
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- Following100
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"Content is a business strategy that marketers happen to perform." Couldn't agree more, @Robert_Rose #B2BMktgAPAC
"Aim for one home-run piece of content. What's the one conversation that you want to own?" #B2BMktgAPAC
"Finding out from your customers why they nearly didn't choose you, that's critical. Find out those objections." #B2BMktgAPAC
"The more we can interlock the face-to-face experiential with digital content, the more likely someone is to become a customer."#B2BMktgAPAC
"Your ability to achieve as a marketer depends on your ability to influence your internal senior stakeholders." #B2BMktgAPAC
"The challenge you as a marketer is you always have to mobilise a lot of people in your company who don't report to you." #B2BMktgAPAC
Roslyn Atkinson retweeted
"Always have a clear goal in mind and in everything you do, ask yourself: Is it driving progress?" @nordenhav @VolvoTrucks #B2BMktgAPAC
Great marketing tip from Volvo: Be 100% relevant to your core customers, and interesting and entertaining to a wider audience. #B2BMktgAPAC
When you provide relevant content to customers, they no longer perceive it as marketing, they see it as customer service. #admadataday
Having the right CRM system combined with lead scoring is critical for attribution. #admadataday
Putting together an attribution model for your marketing is like parenting: no two kids are alike and there's no guidebook. #admadataday
Inspired by @Audi Australia moving from multiple Excel spreadsheets to a single dashboard for visualisation of data. #admadataday
As we get bigger networks in social media, we're less likely to share personal stuff and more likely to share news articles. #admadataday
Data helps organisations make decisions that are right for the customer, not just what's right for your department's P&L. #admadataday
We don't know what the future looks like. All we can do is figure out the next step, be incremental and adapt. @EvanStubbs #admadataday
Technology disruption is incremental but the technology itself doesn't disrupt - it relies on data. @EvanStubbs #admadataday
Roslyn Atkinson retweeted
'Data doesn't just drive marketing. It drives businesses and whole cities' @jodiesangster @adma #admadataday – at Milsons Point, Sydney
I like this. So what are managers responsible for? teapawt.net/simonsinek/status/7122…
Roslyn Atkinson retweeted
More than ever, Super Funds must pay serious attention to B2B engagement; In a world without Awards, winning over employers is key! #CMSF16