Brand strategy & digital infrastructure. Running @FischerBrandCo. Building @HTWmyteam.
Phoenix, AZ
Joined May 2017
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Been working on a side project and finally feel good enough to share it.
Started as an email alert for when Mariners games weren't on MLBtv. Overkill brain took over from there.
Follow along here: @HTWmyteam
Check it out: howtowatchmyteam.com/mlb/wat…
This whole project has been a labor of love. Super excited to have the NFL schedule live and ready to roll for this fall!
Google just officially confirmed that AEO and GEO are just SEO with a new name.
If you've been pitched 'AI search optimization' as a separate service, read this before you sign anything.
Read here: linkedin.com/pulse/google-ju…
Happy #NFL schedule release day! Looks like Netflix is the early winner for game broadcasts and is another mandatory subscirption to be able to enjoy all NFL games.
Follow @HTWmyteam for the full release as it becomes available.
🚨 Netflix has 5 #NFL games in 2026. The most they've ever carried in a single season.
This was a fun feature to build. Check out where and how to watch your favorite @MLB team on the interactive map!
MLBTV blacking out your games?
It's not random. Every county in the US is assigned to a team's broadcast territory. If you're in that zone, MLBTV won't show you the game; it doesn't matter what device or plan you have.
We built an interactive map so you can see exactly what's happening in your county. ⬇️
howtowatchmyteam.com/blog/ml…
Built howtowatchmyteam.com to answer one question. Month one of search data made it pretty clear which fans actually need the answer. 🧵 below from @HTWmyteam
One month of search data on @HTWmyteam:
– 5 of the 6 MLB teams generating the most searches on the site are now on MLB Local Media. NBA playoff search volume is up
~170% per day since Game 1. And "Netflix baseball schedule" is still the #1 query.
Full breakdown 🧵:
You’d have thought that ball was in Barry Bonds territory the way Goldsmith just called it 😂 #Mariners
Grew up watching TWIB on Saturdays. Really excited to see this one come back! #ThisWeekInBaseball
This Week in Baseball is back!
New short-form TWIB episodes drop every Friday at noon ET on @MLB's X account starting April 3rd, running through the postseason.
For a generation of fans, that theme music is burned into their brain. We're here for it.
howtowatchmyteam.com/blog/th…
Mamdani promised New Yorkers free rent and all they got was Cal Raleigh living in their head rent free
Not sure how many times I have to misspell commit to commit to the correct spelling of commit.
git committ -m "Spelling update"
git push
Only cost him $7,200 in tokens!
I just got an email from an AI tools that I've used that they are adding..... Merch. So, yeah the AI bubble will probably pop this year.
Running a business on your own carries more weight than most realize, and this year that weight caught up to me. This is me being honest about what I found when I finally stopped and paid attention.
linkedin.com/pulse/burnout-s…
